Company:MG Motor

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Short description: British car manufacturer
MG Motor UK Limited
TypeDivision
IndustryAutomotive
Founded12 April 2006; 17 years ago (2006-04-12)
Headquarters
Marylebone, London
,
United Kingdom
Key people
William Wang (managing director)
ProductsAutomobiles
BrandsMG (Introduced 1923)
£1 billion (2022)[1]
OwnerSAIC Motor
Number of employees
64
ParentSAIC Motor UK
Websitemg.co.uk

MG Motor UK Limited (MG Motor) is an Automotive industry , headquartered in London, owned by the Shanghai-based Chinese state-owned automaker SAIC Motor.[2] MG Motor markets cars sold under the British MG marque, while vehicle manufacturing takes place at SAIC's plants in China, Thailand, Indonesia and India. The design of the cars was originally engineered by SAIC in the Longbridge plant in Birmingham, but currently most of the design, development and R&D takes place in China with localisation in Longbridge and some key design at the SAIC Design Centre in London.

History

Following the collapse of MG Rover Group in 2005, the Chinese automaker Nanjing Automobile acquired the Longbridge plant and the MG marque for £53 million ($97 million).[3][4] Nanjing Automobile formally established NAC MG UK Limited as a holding company for the plant and marque on 12 April 2006. In March 2007, Nanjing Automobile unveiled the first MG vehicles manufactured in China, the MG TF, MG 3 and MG 7.[4]

Cars were assembled once again at Longbridge with production of the MG TF LE500, MG TF135 and MG TF 85th Anniversary between August 2007[5] and 2011.[6] All MG production stopped in September 2016.[7]

In 2007, Nanjing Automobile was acquired by SAIC Motor,[8] and in early 2009 NAC MG UK Limited was renamed MG Motor UK Limited.[9]

The first all-new MG-branded model for 16 years, the MG6, was officially launched on 26 June 2011 during a visit to MG Motor's Longbridge plant by Chinese premier Wen Jiabao.[10][11]

By March 2012, SAIC had invested a total of £450 million in MG Motor.[12] Sales in the UK totalled 782 vehicles in 2012.[13] The MG3 went on sale in the United Kingdom in September 2013.[14][15]

MG Motor was voted third place for the 'Best Manufacturer' category in the Auto Express 2014 Driver Power survey.[16] 2014 also saw MG Motor celebrate the MG brand's 90th birthday. They enjoyed further celebrations with a record-breaking year that saw the company lead UK car industry growth in 2014. The brand's sales rose by 361% during 2014 part thanks to the introduction of the MG3 to the product range,[17] with a total of 2,326 cars sold in the UK.[18]

During 2014, MG was the fastest-growing brand in Britain as shown by official figures issued by the Society of Motor Manufacturers and Traders.[citation needed] Currently, MG Motor has the fastest-growing network of dealers in the UK.[citation needed]

On 23 September 2016, MG Motor announced that all car production had ceased at Longbridge and henceforth MG vehicles would be imported into the UK.[7]

In 2018, SAIC Design opened a new advanced design studio in London, which deals with the advanced design of MG and Roewe vehicles.[19]

Operations

Facilities

MG Motor continued to assemble cars at the historic Longbridge plant until 2016, when production ended, but retained a large technical centre known as SAIC Motor Technical Centre which employed around 500 people at its peak, together with a design studio.[20][21] SAIC further reduced its presence in Longbridge in 2019 with the large Technical Centre downsized to 20 staff and moved to London.[22]

Longbridge was formerly home to Austin, British Leyland, Rover Group and, later, the MG Rover Group.

MG Piccadilly

MG has a £30 million flagship dealership in the heart of London's Piccadilly, which was opened in July 2015.[23] Its location is 47–48 Piccadilly, opposite the historic Fortnum & Mason store.

MG Motors now has dealers across Australia and New Zealand.[24]

Development

MG vehicles were primarily designed in the United Kingdom between 2005 and 2019, with a reduced UK input since then.

MG Motor UK HQ–SAIC UK Technical & Design Centre

Longbridge has been retained and Research and Development is currently undertaken at the Longbridge Facility, with Longbridge being home to SMTC (SAIC Motor Technical Centre) UK, which has significant design and engineering input into SAIC products globally.[25][26]

MG has its headquarters in the United Kingdom, with production in China, Thailand (since 2016), and India (since 2019) but the primary design was based at the Longbridge, Birmingham headquarters. The studio is based in a newly renovated building in the heart of London on Marylebone Road. The new creative space is SAIC's first facility to specialise in Advanced Digital Design Technology, and works in conjunction with the automotive manufacturer's other studios to support future product designs for brands including MG and Roewe. Advanced London is the second SAIC Motor design studio to be established in Europe, following the studio in Longbridge, which opened in 2011. The London Design Studio will focus more on advanced design research projects and creative exploration of conceptual ideas. London makes use of advanced virtual reality technology to design vehicles, which allows for the designers to fully immerse themselves into the design concepts, greatly improving the level of detail at which ideas can be reviewed before they are turned into more costly physical models. Using state-of-the-art functions such as this will allow Advanced London to explore innovative design concepts, broadening design possibilities. Advanced London is managed by SAIC Design European Advanced Design Director Carl Gotham.[19]

Production

After MG Rover collapsed, Nanjing Automobile continued production at the Longbridge plant. Nanjing used Longbridge to produce the MG TF, which they mildly redeveloped.

SAIC took ownership of the MG brand, and from 2010 onwards, the newly released MG 6 was produced in China. However, from 13 April 2011, MG Motor produced the MG 6 at Longbridge.[27] From 2013, the MG 3 also saw some limited final assembly at the same factory.[28]

Activity at Longbridge was gradually reduced. It was announced in September 2016 that production at the Longbridge facility was to be stopped in 2016 and moved to China, with Matthew Cheyne, head of sales and marketing at MG Motor UK, citing "moving production abroad was a necessary business decision". Twenty-five employees were made redundant as a result of the move and other employees moved to different areas. This marked the end of MG production in the UK, and production was fully moved to China, with later a factory in Thailand.

In 2019 MG Motor was set to open a fourth factory in China, in Ningde, Fujian Province. The factory will specialise in producing electric vehicles, with the new all-electric production sports car being produced at the factory. MG and Roewe's upcoming SUV, codenamed IS 32 (MG) and IS 31 (Roewe), are also set to be produced at the factory.[29][30]

In 2023, MG Motor through PT SAIC Motor Indonesia will utilize a shared facility currently owned by PT SGMW Motor Indonesia (subsidiary of joint venture between SAIC - General Motors - Guangxi Automobile Group to manufacture and distribute Wuling Motors brand in Indonesia) to manufacture MG4 EV and MG ZS EV[31] , which will set to commence the first production in February 2024.[32]

Distributors and importers

Brunei

MG vehicles are sold in Brunei and distributed by GHK Motors Brunei Sdn Bhd.

Middle East

MG-branded vehicles officially sold in the Middle East are imported and distributed by Auto Class Cars in Qatar, Inter Emirates Motors in the UAE, Zayani Motors of Bahrain, Jiad Modern Motors of Saudi Arabia, Mohsin Haider Darwish of Oman and Adel Alghanim Automotive in Kuwait.

Philippines

MG operated in the Philippines market in 2015 until 2018 under Morris Garages Philippines. From October 2018 to July 2023, The Covenant Car Company, Inc. (TCCCI) was the distributor and importer of MG brand vehicles, with a network of 42 dealerships nationwide.

On 1 August 2023 SAIC Motor Philippines, Inc. (SMP) became the new distributor and importer of MG products and services, with a total of 44 MG-branded dealerships across the country.

Singapore

In Singapore, Eurokars Group was appointed the official distributor of MG cars in 2019 and launched two models, the electric MG ZS EV and the MG HS SUV, at the 2020 Singapore Motorshow.

Products

MG Motor started producing vehicles in India since 2019, where some of the products are sourced from corporate sibling SGMW (SAIC-GM-Wuling).[33] Products such as the MG Hector and MG Comet EV are exclusive to India. The marque also offered commercial vehicles only for Thailand, such as the MG V80 and MG Extender which are models sourced from Maxus.[34]

In 2023, MG Motor introduced its first roadster, the Cyberster. It is a battery electric car that will be sold in 2024.[35]

The most popular MG Motor product in international markets is the MG ZS. It is one of the most exported car from China, with 85,279 units sold overseas in the first half of 2023, only below the American-branded, Chinese-built Tesla Model Y.[36]

  • MG6 Pro

  • MG ZS

  • MG Cyberster

  • MG Extender, a rebadged Maxus T60/T70

Motorsport

MG / Triple Eight British Touring Cars 2012–2014

In January 2012, MG Motor announced that it would enter the 2012 British Touring Car Championship through the newly established MG KX Momentum Racing team.[37] In its debut season the team ran two MG6s driven by Jason Plato and Andy Neate. Plato ended the season in third place, with the car yet to find its feet in wet conditions.

MG / Triple Eight British Touring Cars 2015

The team returned in 2013, with Sam Tordoff driving, who performed well in his debut year having joined through the KX Academy scheme. Plato once again came third, with Tordoff sixth.

MG / Triple Eight British Touring Cars 2016

In 2014, MG won the Manufacturer's Championship[38] to break Honda's four-year reign. After just three years of competition, the MG6 GT sealed the title by 95 points at the season finale at Brands Hatch.

Drivers Plato and Tordoff racked up seven wins and 20 podiums in the 30-race calendar. Plato finished the Driver's Championship in second place, behind Colin Turkington, while Tordoff finished seventh. The 2014 season also saw a third MG6 GT on the grid, driven by Marc Hynes and also maintained by Triple Eight but in a new livery which did not resemble the other two MG cars. Hynes finished his debut season in 18th.

For the 2015 campaign, MG fought to regain the Manufacturers / Constructors title with a new driver lineup. 2013 Champion Andrew Jordan and young gun Jack Goff paired up in the MG6 to fight against Honda, BMW and Infiniti for the title. MG finished second in the Manufacturers / Constructors title challenge, with Andrew and Jack in fifth and ninth position, respectively, in the drivers' standings.

MG announced a new three-year contract extension with Triple Eight Racing for the 2016 BTCC campaign. The team plan was to bring in young and up-and-coming drivers with an intention to grow its own champion over the duration of the contract. Josh Cook, a former 2014 Renault UK Clio Cup Vice-Champion, and BTCC 2015 Jack Sears Trophy winner (award for the top rookie) and Ashley Sutton, graduating to BTCC after leaving the Renault Clio Cup as reigning 2015 champion, were announced as the new line up for MG. After a hard-fought campaign the MG drivers finished in 12th and 13th place, respectively, with Ash picking up the Jack Sears Trophy for the top rookie.

Another new driver lineup was introduced for the 2017 season as Árón Taylor-Smith and Daniel Lloyd drove the MG6 cars. The season was a disaster, with not a single win or podium finish to show for their efforts. Lloyd left the team after four meetings and Josh Cook was brought back to help improve results, whilst Taylor-Smith was withdrawn from the Croft rounds of the championship after being involved in a multi-car accident during the wet qualifying session at the circuit, the Irishman struggled thereafter, picking up just six further points all season. Cook was ultimately the highest placed of the MG drivers in the championship, but only in 18th (that includes the points he obtained when driving for Maximum Motorsport before returning to MG), and the team finished a distant last in the manufacturers standings.

Triple Eight merged their operations with BMR Racing for 2018, and therefore MG exited the championship again as a manufacturer. The MG6 continued to be used for a further two seasons, firstly by AmD Tuning in 2018, and then by Excelr8 Motorsport in 2019, with rather limited success in both years.

Sales numbers

MG sales by countries[39]
Calendar Year China[40] UK Europe (UK included)[41] India Mexico Australia[42] Thailand[43] Chile Philippines[44]
2007 3,131 - - - - - - -
2008 9,361 133 - - - - - - -
2009 13,785 374 374 - - - - - -
2010 29,216 282 285 - - - - - -
2011 50,191 360 362 - - - - - -
2012 72,516 782 787 - - - - - -
2013 74,684 504 513 - - - - - -
2014 52,217 2,326 2,326 - - - 204[45] - -
2015 70,377 3,152 3,157 - - - 3,779[46] - -
2016 80,389 4,192 4,194 - - - 8,319[47] - -
2017 134,786 4,192 4,442 - - - 12,013[48] 3,035 -
2018 256,084 9,049 9,050 - - 3,007[49] 23,740[50] 5,406 -
2019 269,751 14,061 14,061 - - 8,326[51] 26,516[52] 8,386 5,085[53]
2020 297,317 18,415 25,199 28,162[54] - 15,253 28,316 10,789 3,542
2021 456,243 30,600[55] 52,546[55] 40,273[54] 8,699 39,025[56] 31,005[57] 20,846[58] 6,343[59]
2022 170,236 51,050 48,063 23,574 49,582[60] 24,466 20,301 7,856

See also

  • List of car manufacturers of the United Kingdom

References

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  3. ↑ "New lease of life for Longbridge". BBC. 22 February 2006. http://news.bbc.co.uk/1/hi/business/4739616.stm. 
  4. ↑ 4.0 4.1 "Nanjing Auto Rolls Out First 'Made-in-China' MG Cars". Bloomberg. 27 March 2007. https://www.bloomberg.com/apps/news?pid=newsarchive&sid=aP7CQOzvL6tU&refer=uk. 
  5. ↑ "Production resumes at Longbridge". BBC. 1 August 2008. http://news.bbc.co.uk/1/hi/england/west_midlands/7536527.stm. 
  6. ↑ "MG Sales Data & Trends for the European & UK Automotive Market". https://carsalesbase.com/europe-saic-mg/. 
  7. ↑ 7.0 7.1 "MG to end UK car production at Longbridge with switch to China". BBC. 23 September 2016. https://www.bbc.co.uk/news/uk-england-birmingham-37449289. 
  8. ↑ "SAIC merges with Nanjing". CAR Magazine (Bauer Media). 28 December 2007. http://www.carmagazine.co.uk/News/Search-Results/Industry-News/SAIC-merges-with-Nanjing/. 
  9. ↑ "Longbridge workers laid off". Birmingham Post. 21 January 2009. http://www.birminghampost.net/birmingham-business/birmingham-business-news/automotive-business/2009/01/21/longbridge-workers-laid-off-65233-22740642/. 
  10. ↑ "China's £1bn business deal with UK". The Telegraph. 26 June 2011. https://www.telegraph.co.uk/finance/china-business/8599877/Chinas-1bn-business-deal-with-UK.html. 
  11. ↑ "China's premier promotes Sino-UK trade synergies". Reuters. 26 June 2011. https://www.reuters.com/article/britain-china-idUSL6E7HQ00W20110626. 
  12. ↑ "Chinese owners plan more investment into MG Motor UK at Longbridge". The Birmingham Post. 24 May 2012. http://www.birminghampost.net/birmingham-business/birmingham-business-news/automotive-business/2012/05/24/chinese-owners-plan-more-investment-into-mg-motor-uk-at-longbridge-65233-31034189/. 
  13. ↑ "2012 new car market tops two million units, a four-year high". SMMT. 7 January 2013. http://www.smmt.co.uk/2013/01/2012-new-car-market-tops-two-million-units-hitting-four-year-high/. 
  14. ↑ "MG3 review". The Telegraph. 4 September 2013. https://www.telegraph.co.uk/motoring/carreviews/10286808/MG3-review.html. 
  15. ↑ "MG 3 UK first drive review". Autocar. 4 September 2013. http://www.autocar.co.uk/car-review/mg-motor/mg3/first-drives/mg-3-uk-first-drive-review. 
  16. ↑ "Best car manufacturers 2014". 30 April 2014. http://www.autoexpress.co.uk/best-cars/86801/best-car-manufacturers-2014. 
  17. ↑ "MG records 361 per cent growth in UK registrations during 2014". 7 January 2015. http://www.aronline.co.uk/blogs/news/news-mg-records-361-growth-uk-registrations-2014/. 
  18. ↑ Mullen, Enda (11 March 2015). "MG launches quest for 30 new UK dealers". https://www.business-live.co.uk/economic-development/mg-launches-quest-30-new-8813128. 
  19. ↑ 19.0 19.1 "MG News| SAIC opens new Advanced Design Studio" (in en-US). 2018-09-20. https://www.mgcc.co.uk/saic-design-opens-advanced-design-studio-central-london/. 
  20. ↑ "China 'can get MG back up to speed'". Birmingham Mail. 20 October 2013. http://www.birminghammail.co.uk/news/local-news/china-can-mg-back-up-6212043. 
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  24. ↑ "MG gets started in New Zealand". 5 April 2019. http://www.stuff.co.nz/motoring/news/111812970/mg-gets-started-in-new-zealand. 
  25. ↑ "MG unveils new super-mini at Longbridge". Express & Star. 12 June 2013. https://www.expressandstar.com/lifestyle/motors/2013/06/12/mg-unveils-new-super-mini-at-longbridge/. 
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  27. ↑ "New MG6 made at Longbridge plant in Birmingham". BBC.co.uk. 13 April 2011. https://www.bbc.co.uk/news/uk-england-13068758. 
  28. ↑ "MG's TF cabrio axed | News". Auto Express. http://www.autoexpress.co.uk/news/autoexpressnews/260905/mgs_tf_cabrio_axed.html. 
  29. ↑ "骡子曝光，上汽名爵将推中型七座Suv_车家号_发现车生活_汽车之家". https://chejiahao.autohome.com.cn/info/3201350. 
  30. ↑ "SAIC building factory in China for EVs from Roewe and MG". 4 May 2018. https://www.electrive.com/2018/05/04/saic-building-factory-in-china-for-evs-from-roewe-and-mg/. 
  31. ↑ Katana, Satria (2020-03-02). "SAIC Motor Indonesia : APM Resmi Morris Garages di Tanah Air" (in en-US). https://autonetmagz.com/saic-motor-indonesia-apm-resmi-morris-garages-di-tanah-air/84508/. 
  32. ↑ N, Andhika Adhitia. "Pabrik MG Beroperasi, New MG ZS EV Diproduksi Di Indonesia pada Februari 2024" (in en). https://www.mgmotor.id/news/pabrik-mg-beroperasi-new-mg-zs-ev-diproduksi-di-indonesia-pada-februari-2024. 
  33. ↑ Venugopal, Abhinand (2020-06-08). "MG Hector And Its 4 Other Badge Engineered SUV Siblings - Detailed" (in en-US). https://www.rushlane.com/mg-hector-foreign-counterparts-badge-engineering-explained-12364287.html. 
  34. ↑ "MG V80 2019 ใหม่ รถแวน 11 ที่นั่ง เคาะราคาเริ่มต้นพิเศษ 923,000 บาท" (in th). 2019-03-27. https://www.sanook.com/auto/69525/. 
  35. ↑ "New MG Cyberster on sale in summer next year: all-new electric roadster is Carwow's Most Anticipated car of 2024" (in en). https://www.carwow.co.uk/mg/news/6825/new-mg-cyberster-price-specs. 
  36. ↑ "Australian newcomer beats Tesla in new car exports" (in en). 2023-08-18. https://www.carexpert.com.au/car-news/australian-newcomer-beats-tesla-in-new-car-exports. 
  37. ↑ "MG makes a return to racing". The Telegraph. 25 January 2012. https://www.telegraph.co.uk/motoring/motorsport/9038638/MG-makes-a-return-to-racing.html. 
  38. ↑ "MG WINS FIRST BRITISH TOURING CAR CHAMPIONSHIP MANUFACTURER TITLE". MG Motor UK. 14 October 2014. http://mg.co.uk/news/2014/10/13/mg-wins-first-british-touring-car-championship-manufacturer-title/. 
  39. ↑ "MG - Sales all over the World". https://chinamobil.ru/eng/saic/mg/?view=sales_all. 
  40. ↑ "MG China auto sales figures" (in en-US). 2015-03-12. https://carsalesbase.com/china-mg/. 
  41. ↑ "MG Europe & UK auto sales figures" (in en-US). 2022-08-21. https://carsalesbase.com/europe-saic-mg/. 
  42. ↑ "MG Australia auto sales figures" (in en-US). 2015-03-12. https://carsalesbase.com/Australia-car-sales-data/mg/. 
  43. ↑ "MG Thailand auto sales figures" (in en-US). 2015-03-12. https://carsalesbase.com/Thailand-car-sales-data/mg/. 
  44. ↑ "MG Philippines auto sales figures" (in en-US). 2015-03-12. https://carsalesbase.com/Philippines-car-sales-data/mg/. 
  45. ↑ "Sales Report เจาะลึกยอดขายรถยนต์รวมปี 2557 ที่ละเอียดที่สุดในไทย" (in th). 2015-02-01. http://www.headlightmag.com/salesreport_total2014/. 
  46. ↑ "Exclusive Sales Report เจาะลึกยอดขายรถยนต์รวม ปี 2558 / 2015 ที่ละเอียดที่สุดในไทย" (in th). 2016-06-10. http://www.headlightmag.com/salesreport_total2015/. 
  47. ↑ "Sales Report เจาะลึกยอดขายรถยนต์ ธันวาคม 59 – สรุปยอดรวมปี 2559 / 2016 แบ่งตาม Segment" (in th). 2017-01-26. http://www.headlightmag.com/sales-report-december-2016/. 
  48. ↑ "Sales Report เจาะลึกยอดขายรถยนต์ ธันวาคม 60 – สรุปยอดรวมปี 2560 / 2017 แบ่งตาม Segment" (in th). 2018-01-29. http://www.headlightmag.com/sales-report-december-2017/. 
  49. ↑ "VFACTS: MG sales on the rise | CarAdvice" (in en). https://www.caradvice.com.au/723867/vfacts-mg-sales-on-the-rise/. 
  50. ↑ "Sales Report เจาะลึกยอดขายรถยนต์ ธันวาคม 61 + สรุปปี 2018 แบ่งตาม Segment" (in th). 2019-05-09. http://www.headlightmag.com/sales-report-december-2018/. 
  51. ↑ MARTIN, GoAutoMedia-TERRY. "News – VFACTS – Sales 2019" (in en). https://www.goauto.com.au/news/vfacts/sales-2019/vfacts-car-industry-takes-big-hit-in-2019/2020-01-06/81215.html. 
  52. ↑ จำกัด, บริษัท โตโยต้า มอเตอร์ ประเทศไทย. "Sales Volume – Toyota Motor Thailand" (in en). https://www.toyota.co.th/en/sales_volume/. 
  53. ↑ "New MG PH distributor wiped out past mistakes, sold 5,085 in 2019". Auto Industriya. February 6, 2020. https://www.autoindustriya.com/auto-industry-news/new-mg-ph-distributor-wiped-out-past-mistakes-sold-5-085-in-2019.html. 
  54. ↑ 54.0 54.1 "MG Motor India posts 43 per cent rise in retail sales in 2021". 1 January 2022. https://economictimes.indiatimes.com/industry/auto/auto-news/mg-motor-india-posts-43-per-cent-rise-in-retail-sales-in-2021/articleshow/88629396.cms?from=mdr. 
  55. ↑ 55.0 55.1 "MG Motor triple ses ventes Européennes en 2021" (in en). https://news.mgmotor.eu/fr/press/mg-motor-triple-ses-ventes-europeennes-en-2021/. 
  56. ↑ "Australia Car Sales Figures 2021 (By Brand)" (in en). 6 January 2022. https://www.carexpert.com.au/car-news/vfacts-australias-2021-new-car-sales-detailed-in-full. 
  57. ↑ "Thailand - Flash report, Automotive sales volume, 2021 - MarkLines Automotive Industry Portal". https://www.marklines.com/en/statistics/flash_sales/automotive-sales-in-thailand-by-month-2021. 
  58. ↑ "チリの2021年の新車販売台数、調査開始以来2番目の高水準に | 地域・分析レポート - 海外ビジネス情報" (in ja). https://www.jetro.go.jp/biz/areareports/2022/b899223151f4484b.html. 
  59. ↑ "More than 290,000 vehicles were sold in PH in 2021" (in en). https://www.topgear.com.ph/news/industry-news/philippine-automotive-industry-2021-car-sales-a4354-20220218. 
  60. ↑ "Australia's top-selling cars, utes, and SUVs of 2022 | RACV" (in en). https://www.racv.com.au/royalauto/transport/cars/australian-new-car-sales-2022.html. 

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