Company:Soueast

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Short description: Chinese automobile manufacturing company
South East (Fujian) Motor Co., Ltd.
(trading as Soueast)
TypeJoint venture
IndustryAutomotive industry
Founded1995
HeadquartersFuzhou, Fujian, China
Area served
Worldwide
Key people
Zi-Sheng Zuo (President)[1]
ProductsAutomobiles
OwnerChina Motor Corporation (25%)
Fujian Motors Group (50%)
Mitsubishi Motors (25%)
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Websitewww.soueast-motor.com

South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian, and a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%).[2][3][4][5] Its principal activity is the design, development, production and sale of passenger cars and minibuses sold under the Soueast marque.[6] It also manufactures Mitsubishi brand passenger cars for sale in mainland China.[7]

As of early 2011, Soueast had an annual production capacity of around 180,000 units, but this was set to rise to 300,000 with the completion of current construction,[8] which may have been finished by early 2012.[note 1]

History

Soueast was founded in November 1995 as a joint venture between China Motor Corporation and Fujian Motor Industry Group.[9][3] Mitsubishi became a partner in the joint venture in 2006.[3]

In April 2008, Soueast was awarded a contract to supply 5,700 Delica minibuses to the Iranian Mehreghan Co.[10][11] In the same year, Jackie Chan was signed on as a Mitsubishi brand ambassador for Mainland China markets.[12]

Products

Soueast Motors produces Soueast-branded models including the V3 and V5 sedans, and a range of Mitsubishi models for the Chinese market.

Soueast marque

Soueast produces the following models under the Soueast marque:

Discontinued:

  • Soueast C1 Xiwang microvan (2011)
  • Soueast Delica minibus (1996)
  • Soueast Freeca (2001)
  • Soueast Lioncel (2003)
  • Soueast V3 Lingyue sedan (2008)
  • Soueast V5 Lingzhi sedan (2012)
  • Soueast V6 Lingshi hatchback (2013)

    • Soueast C1

    • Soueast Freeca

    • Soueast Lioncel

    • Soueast V3

    • Soueast V6

    Mitsubishi marque

    Main page: Company:Mitsubishi Motors

    Soueast produces the following models under the Mitsubishi marque:

    • A Mitsubishi Lancer produced by Soueast

    • A Mitsubishi Lancer EX produced by Soueast

    • A Mitsubishi Lancer Fortis produced by Soueast

    • A Mitsubishi Galant produced by Soueast

    • A Mitsubishi Zinger produced by Soueast

    Dodge marque

    • Dodge Caravan

    Operations

    Soueast has at least one production base in Qingkou city, Minhou County, Fuzhou, Fujian province.[9] This location has probably been expanded three times[8] with the second phase possibly completed c. 2009 as that year saw a 150% increase in units produced.[13] As of early 2011, total yearly production capacity for all sites was forecast to soon reach 300,000 with the completion of the base's third phase.[8] February 2012 production was 37% higher than that of the previous year,[14] which may reflect this additional capacity coming online.

    Sales

    A total of 96,553 Soueast brand passenger cars were sold in China in 2013, making it the 38th largest-selling car brand in the country in that year (and the 21st largest-selling Chinese brand).[15]

    Notes

    1. ↑ Production capacity figures may consider engines and vehicles as discrete.

    References

    1. ↑ "Company Overview of South East (Fujian) Motor Co., Ltd.". Bloomberg Businessweek. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5523163. 
    2. ↑ Affiliated Companies - China Motor Corporation Yulon Group Official Site
    3. ↑ 3.0 3.1 3.2 Mitsubishi Motors to invest in South East (Fujian) Motor Co., Ltd. of China Mitsubishi Official Site, April 12, 2006
    4. ↑ Activities by Region, Asia, 2009 Mitsubishi Official Site
    5. ↑ Affiliated Companies - South East (Fujian) Motor Co., Ltd. Yulon Group Official Site
    6. ↑ Soueast Motor wins Iranian export deal chinadaily.com.cn, 2008-01-04]
    7. ↑ Lagging far behind, Mitsubishi looks to new joint partnership chinadaily.com.cn, 2010-11-15
    8. ↑ 8.0 8.1 8.2 "CHINA'S SOUEST MOTORS TO BEGIN THIRD-PHASE PLANT AFTER FESTIVAL". Asia Pulse (Rhodes). Jan 25, 2011. 
    9. ↑ 9.0 9.1 About Us - History South East Motor Official Site
    10. ↑ 1.6 Mitsubishi ASX flying into China soon chinacartimes.com, December 6, 2010
    11. ↑ "Soueast Motor wins Iranian export deal". China Daily. 1 January 2008. http://fuzhou.chinadaily.com.cn/2008-01/04/content_9598505.htm. 
    12. ↑ Business in brief - Mar. 25 people.com.cn, March 25, 2008
    13. ↑ "Activities by Region: Asia, ASEAN and other regions". Mitsubishi Motors. 2010. pp. 2 (18). http://www.mitsubishi-motors.com/corporate/ir/share/pdf/e/fact_2010_10.pdf. Retrieved June 28, 2012. 
    14. ↑ "Mitsubishi Motors announces production, sales and export figures for February 2012". Mitsubishi Motors. March 29, 2012. http://www.mitsubishi-motors.com/publish/pressrelease_en/ir/2012/news/detail0837.html. 
    15. ↑ "2013 Passenger Vehicle Sales by Brand". China Auto Web. 15 January 2014. http://chinaautoweb.com/2014/01/2013-passenger-vehicle-sales-by-brand/. 

    External links

    Soueast, a marque of Fuijan Motors Group, vehicle timeline
    1990s 2000s 2010s 2020s
    7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0
    sedan subcompact Lioncel V3
    compact V5
    hatchback V6
    crossover V Cross
    midsize DX7
    subcompact DX3
    van Veryca C1
    Delica
    MPV compact Freeca



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