Company:Guangqi Honda
| File:Guangqi Honda logo.gif | |
| Type | joint venture |
|---|---|
| Industry | Automotive industry |
| Founded | 1998 (Guangzhou) |
| Headquarters | Guangzhou , |
Area served | China |
| Products | Automobiles |
| Owner | GAC Group (50%) Honda Motor (50%) |
Number of employees | Approximately 7,000 |
| Website | www |
| Guangqi Honda |
|---|
Guangqi Honda Automobile Co Ltd[1] is a Chinese automobile manufacturing joint venture company[2] based in Guangzhou, Guangdong province.[3]
Co-owned by Honda Motor and GAC Group (Guangqi),[4] Guangqi Honda operates two plants that, (As of 2011), produces Honda-branded models and one car sold under the China-only Everus brand. Its products comprise the Everus S1,[5] Honda Accord, Honda Crider, Honda City, Honda Crosstour, Honda Vezel, Honda Fit, and Honda Odyssey.[2] As of early 2011, some offerings may incorporate Japanese-made parts.[6]
Originally named Guangzhou Honda, this was changed to Guangqi Honda in 2009.[7] (As of 2011), the company boasts a per year production capacity of 480,000.[8]
History
Seeking to replace the loss-making[9] of the Guangzhou Peugeot Automobile Company for a joint venture with another foreign car-maker, the government of Guangzhou established Guangzhou Honda Automobile Co Ltd with Honda, which beat out a number of rivals for the privilege,[10] in May[10] or July[2] of 1998. By 1999, Guangqi Honda was producing its first model, an American version Accord.[9]
Making a product that the Chinese consumer had familiarity with through high quality imports as well as a pre-existing sales and service network for these cars may have contributed to the early success of Guangqi Honda.[9] A recently failed joint venture between the Guangzhou Government and Peugeot (Guangzhou Peugeot Automobile Company) also helped to prepare the ground.[citation needed]
Beginning in 2009, Guangqi Honda has distributed automobiles by ship—reducing secondary transport distances and transport losses while also being environmentally responsible.[11] The company also uses rail and road transport.[11]
Everus
Everus (Li Nian Chinese: 理念), Guangqi Honda's first China-only brand, is targeted at consumers in inland cities like Chaozhou and Lanzhou who can't afford its Honda-branded vehicles but desire the cachet and technological underpinnings foreign-tied brands offer.[12] While it was the first China-only brand for any sino-foreign joint venture[5] other, similar marques do exist such as the Dongfeng/Nissan Venucia.
The first Everus model, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show.[13] The S1 is based on an old model of the Honda City.[13]
Customer service award
Guangqi Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the J.D. Power Asia Pacific 2009 China Customer Service Index Study.[14]
Products
Guangqi Honda currently manufactures the following vehicles:
- the Honda Accord;
- the Honda Crider;
- the Honda City;
- the Honda Vezel;
- the Honda Fit;
- the Honda Odyssey;
- the Honda Avancier
- the Acura CDX
- the Acura TLX-L
- the Acura RDX
Former products
- the Honda Crosstour; (2010-2015)
- the Everus
Gallery
Honda Fit
Honda City
Honda Crider
Honda Vezel
Honda Accord
Honda Avancier
Honda Odyssey
Honda Crosstour (Former product)
See also
- List of Honda assembly plants
- Dongfeng Honda
References
- ↑ "2009 Environmental Annual Report, Honda". world.honda.com. Honda. http://world.honda.com/environment/ecology/2009report/pdf/2009_report_E_p62-63.pdf. Retrieved 27 July 2014.[|permanent dead link|dead link}}]
- ↑ 2.0 2.1 2.2 "Company Profile". Guangqi Honda Automobile Co., Ltd. Archived from the original on 2 November 2011. https://web.archive.org/web/20111102020840/http://www.ghac.cn/english/public/index_jsp_catid_1940_1947_1959_id_97398.shtml. Retrieved 2011-12-31.
- ↑ "Guangqi Honda Automobile Co., Ltd.". world.honda.com. Honda. Archived from the original on 25 December 2010. https://web.archive.org/web/20101225033938/http://world.honda.com/group/GuangqiHondaAutomobile/. Retrieved 27 July 2014.
- ↑ China's Guangqi Honda at 95 pct of 2009 sales target reuters.com, Sun Nov 22, 2009 8:30pm EST
- ↑ 5.0 5.1 "Guangqi Honda’s Original Brand Introduces "Li Nian S1"". Honda Motor Co., Ltd.. April 18, 2011. Archived from the original on June 25, 2012. https://web.archive.org/web/20120625103742/http://world.honda.com/news/2011/4110418Li-Nian-S1/index.html.
- ↑ "AUTOSHOW-Honda: China output to be affected by Japan parts shortage". Reuters. Apr 18, 2011. https://www.reuters.com/article/2011/04/19/autoshow-honda-idUSB9E7FE00320110419. Retrieved 01/04/2012.
- ↑ Guangzhou Honda officially renamed Guangqi Honda gasgoo.com, April 23, 2009
- ↑ "Guangqi Honda to Expand Automobile Production Capacity". Honda Motor Co., Ltd.. May 25, 2010. http://world.honda.com/news/2010/c100525Guangqi-Honda/index.html. Retrieved 2011-12-31.
- ↑ 9.0 9.1 9.2 Global Strategy - By Mike W. Peng Cengage Learning, 2008, ISBN:0324590997, 9780324590999, Page 423
- ↑ 10.0 10.1 Juan Antonio Fernandez, Liu Shengjun (2007). China CEO: a case guide for business leaders in China. John Wiley and Sons. pp. 91. ISBN:9780470822241. ISBN 0470822244. https://books.google.com/books?id=IFWY9J9QwLsC&lpg=PA91&pg=PA91#v=onepage&q=Guangzhou%20Honda.
- ↑ 11.0 11.1 "Environment: FY2009 Initiatives". world.honda.com. Honda. c. 2010. Archived from the original on 5 April 2010. https://web.archive.org/web/20100405223225/http://world.honda.com/CSR/global-environment/action02/index.html. Retrieved 27 July 2014.
- ↑ AUTOSHOW-China joint venture brands eye growth in inland cities reuters.com, Mon Dec 20, 2010 5:44am EST
- ↑ 13.0 13.1 "New Models from the 2010 Guangzhou Auto Show (2): GAC-Honda Everus S1". ChinaAutoWeb.com. http://chinaautoweb.com/2010/12/new-models-from-the-2010-guangzhou-auto-show-2-gac-honda-everus-s1/.
- ↑ J.D. Power Asia Pacific Reports: Guangqi Honda Ranks Highest in Customer Satisfaction with Dealer Service in China jdpower.com, 30 July 2009
External links
 |
