Finance:Xiaohongshu
Xiaohongshu (Chinese: 小红书; pinyin: xiǎohóngshū; literally: 'Little Red Book') is a cross-border e-commerce platform that retails luxury, beauty and fashion products by encouraging shoppers to share content, ideas, bargains and shopping tips in the social community. Xiaohongshu uses data from users’ browsing, likes and collections to analyze user needs.[1]
History
Xiaohongshu was launched by Miranda Qu and Charlwin Mao in 2013. The original intention of establishing Little Red Book was to provide a platform for people traveling abroad to share shopping experiences and recommend fashion products. After the app launched in 2014, the founders refocused on helping local Chinese consumers contact with global retailers directly, by purchasing and setting up a warehouse in an e-commerce free-trade zone.[2][1]
By May 2017, Xiaohongshu users exceeded 50 million, with sales of nearly ten billion RMB, making it the world's largest community e-commerce platform.[3]
On 6 June 2017, Xiaohongshu sales reached 100 million RMB in the first two hours, which make it rank first in the shopping category of Apple App Store.[4]
In June 2018 the company completed a $300 million Series D funding round led by Alibaba, with a valuation of $3 billion.[5]
References
- ↑ 1.0 1.1 Rowan, David. "China's $1bn shopping app turns everyone into trendspotters". Wired. https://www.wired.co.uk/article/little-red-book-xiaohongshu-crowdsourced-shopping-app.
- ↑ "Billion Dollar Unicorns: Xiaohongshu Leverages Social Commerce to Join the Club | Sramana Mitra" (in en-US). Sramana Mitra. 2016-08-19. http://www.sramanamitra.com/2016/08/19/billion-dollar-unicorns-xiaohongshu-leverages-social-commerce-to-join-the-club/.
- ↑ 第001版. "小红书，与世界分享好生活（一带一路·合作共赢）". http://paper.people.com.cn/rmrb/html/2017-05/30/nw.D110000renmrb_20170530_6-01.htm.
- ↑ 剁手少女. "2小时卖了1个亿，用户破了5000万，这一年小红书做了什么？". https://mp.weixin.qq.com/s/Fd_jvSizl3KFWRINpcQKLA.
- ↑ Udemans, Christopher. "Alibaba leads $300 million investment in Xiaohongshu". https://technode.com/2018/06/01/alibaba-xiaohongshu/. Retrieved 1 June 2018.
 |
