Finance:Xiaohongshu
![]() "Explore" page on the international version of the Xiaohongshu Android app | |||||||||
| Developer(s) | Xingyin Information Technology (Shanghai) Co., Ltd. | ||||||||
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| Stable release |
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| Available in | Simplified Chinese, Traditional Chinese, English | ||||||||
| License | Proprietary | ||||||||
| Website | www | ||||||||
| Xiaohongshu |
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Xiaohongshu (XHS; Chinese: 小红书; pinyin: Xiǎohóngshū; literally: 'little red book'),[3] known in English as RedNote,[4] is a Chinese social networking and e-commerce platform. It is known for combining user-generated "notes" (posts mixing text, images, and short videos) with product discovery and social commerce features.[5]
As of 2020[update], 70% of the platform's users are reportedly born after 1990,[6][7] and nearly 70% of them are female.[6] In January 2025, the app gained an influx of new users from the United States and other parts of the world due to the anticipated shutdown of TikTok's U.S. operations in accordance with the Protecting Americans from Foreign Adversary Controlled Applications Act.[3][8] South China Morning Post described Xiaohongshu as "China's answer to Instagram".[9] Xiaohongshu subsequently implemented measures to separate Chinese users from non-Chinese users on the platform.[10]
Etymology
The app was initially called "Hong Kong Shopping Guide" and targeted Chinese tourists.[11] According to co-founder Mao Wenchao, the name Xiaohongshu (lit. little red book) was inspired by his career at Bain & Company and education at the Stanford Graduate School of Business; both institutions feature red as their main color.[12][13][14] "Little Red Book" is also the English nickname for the 1964 Quotations from Chairman Mao Tse-tung, known during the Cultural Revolution as 红宝书 (pinyin: Hóngbǎoshū; literally: 'Red Treasured Book').[11][15] The company has stated that the platform's name is not a reference to the compilation book.[16]
Internationally, the app was branded as RED from 2022 through 2023,[17][18] then listed under the name REDnote on the Google Play store beginning in September 2024.[19][20] The latter name is often used by many US users.[14][21] Since January 20, 2025, the app has been styled rednote on both the App Store and Google Play.[4][22]
History
Xiaohongshu was founded by Miranda Qu and Charlwin Mao in 2013 as an online tour guide for Chinese shoppers, providing a platform for users to review products and share their shopping experiences with the community.[23][24] In 2015, Xiaohongshu set up its warehouses in Shenzhen, Guangdong and Zhengzhou, Henan.[25]
On 6 June 2017, Xiaohongshu held a shopping festival to celebrate its fourth anniversary, which saw the sales revenue exceed CN¥100 million in two hours, while the app ranked in first place in the iOS App Store under the "Shopping" category that day.[26]
In June 2018, the Alibaba Group and Tencent invested US$300 million in Xiaohongshu, with a valuation of US$3 billion.[27]
Due to the platform's early focus on fashion and beauty trends, Xiaohongshu's user base was predominantly female in its early years. 90% of Xiaohongshu users were women, according to a report published in April 2021.[28][29] The app had attracted affluent Gen Z female users in urban China as an alternative to Instagram, which is blocked in the country.[30] Xiaohongshu subsequently adjusted its corporate strategy to attract more male users to maintain its growth. In 2021, it announced that the platform would promote male user content.[31][32] By 2022, 30% of Xiaohongshu users were male. There was criticism that the strategy, as well as Xiaohongshu's algorithm, increased harassment on the platform and made women feel less welcome. An external advertising agency marketed Xiaohongshu on other websites as a place to see "Beautiful ladies... without spending any money!" and "Sexy, beautiful car models and stylish beauties", which the company later apologized for.[29]
In 2023, Sequoia China bought the Xiaohongshu shares in multiple transactions at a valuation of $14 billion.[33]
On 18 April 2019, the Chinese Communist Party (CCP) Branch of Xingyin Information Technology (Shanghai) Co., Ltd. (Xiaohongshu) was established in Shanghai.[34] On 15 May 2024, the Xiaohongshu (Beijing) Branch Committee of the CCP was established.[35]
According to the Financial Times, Xiaohongshu completed a round of stake sales of existing shares to new and former investors around July 2024 that valued the company at around $17 billion. This round saw participation from prominent venture capital investors, including DST Global, HongShan (formerly Sequoia China), Hillhouse Investment, Boyu Capital, and CITIC Capital. The platform, which already has significant backing from Chinese tech giants Tencent and Alibaba, achieved profitability in 2023 with a net profit of $500 million on revenues of $3.7 billion.[36] Despite having a large user base of over 300 million monthly active users with high engagement, its total revenue remains significantly lower than Douyin's.[37]
2025 influx of American users
In January 2025, amid uncertainty over the future of TikTok in the United States, a noticeable number of U.S. users began migrating to Xiaohongshu as an alternative platform.[38][39] Reuters reported that the influx reached over 700,000 new users in roughly two days, alongside a sharp rise in U.S. downloads and visibility on app download charts.[8] Commentators described the episode as cross-platform migration influenced by regulatory uncertainty and platform governance.[8] American users described the move to Xiaohongshu both as a way to preserve a TikTok-like community and as a kind of protest against U.S. government pressure on TikTok. It also gave Chinese users a chance to interact with a large number of English speakers.[8] With state broadcaster China Central Television (CCTV) supporting the influx,[40] most Chinese citizens warmly welcomed U.S. users,[41][14] while some Chinese nationalist bloggers warned against American influence.[42] NYU Shanghai professors Anna Greenspan and Bogna Konior cite the influx of "TikTok refugees" to Xiaohongshu as an example of how "West[ern] fears, scepticism, and punitive approach ... has paradoxically helped to enable the development of a distinct and competitive Chinese media environment."[43]: 19 In March 2026, Xiaohongshu implemented measures to separate Chinese users from non-Chinese users on the platform.[10]
Features
Grass planting
Users can share, search and bookmark product reviews and introductions to travel destinations, known as grass-planting (Chinese: 种草, slang for "sharing and recommending a product")[44] notes, while selling and purchasing goods.[24][45][46] By sharing their product experiences, while influencers and users encourage others to make purchases based on their recommendations, they spread information on the platform and help users with various needs to find what they need or plan for.[47] Research on Xiaohongshu has linked note-sharing and perceived authenticity to users' purchase intentions.[48]
Search
As Xiaohongshu focuses on lifestyle topics, the ecosystem has given it a growing advantage in competition with traditional Chinese search engines, making it a new generation search engine and earning it the reputation of "National Lifestyle Guide".[49] Search and recommendation features play a central role in how users discover content on the platform. In 2025, Xiaohongshu introduced Diandian, an AI-powered search tool aimed at improving content discovery.[50] Xiaohongshu recorded almost 600 million daily search queries in Q4 2024, reportedly half that of Baidu and doubled over the past year.[51]
Shopping
Upon its launch, Xiaohongshu's initial focus was to provide overseas shopping advice to people through digital community interaction. Later, Xiaohongshu launched the function of posting shopping notes in the community to provide customers with more timely shopping information. Xiaohongshu provides international logistics services to third-party merchants.[52] The Financial Times reported that Xiaohongshu's quarterly sales exceeded US$1 billion in the first quarter of 2024.[5]
Business model
Xiaohongshu generates revenue primarily through advertising and marketing services, particularly from consumer brands such as cosmetics and lifestyle products.[36] The platform combines user-generated content with product discovery and social commerce features.[53] Reports have noted that users often purchase recommended products on other marketplaces such as Taobao and Tmall, which can limit Xiaohongshu's direct e-commerce conversion.[36]
In addition to advertising, Xiaohongshu has been described as relying on influencer-driven content and brand partnerships as part of its broader social commerce approach.[53] During periods of increased international attention, media coverage has highlighted the platform's efforts to expand its content moderation capacity, including recruitment for English-language moderation.[54]
Content moderation and censorship
Xiaohongshu strictly prevents advertising and linking to external websites or apps. Actions such as sending WeChat contacts in posts or DMs or inquiring about prices of goods can lead to account suspension.[55][56]
Xiaohongshu terms of service state that content that "violate[s], incite[s] resistance or undermine[s] the implementation of the Constitution of the People’s Republic of China", "endanger[s] the national unity, the integrity of the sovereignty and territory of the People’s Republic of China", "leak[s] state secrets", "damage[s] the national dignity, honor, and interests of the People’s Republic of China", "defam[es] the excellent Chinese cultural traditions" or incites ethnic or religious conflict, "endanger[s] social morality", "disrupt[s] social order" or "undermin[es] social stability" of the People's Republic of China, promotes obscenity, gambling or drug abuse, or violates the Seven Bottom Lines is forbidden.[57][58] Additionally, content criticizing CCP general secretary Xi Jinping is forbidden.[59]
In 2022, China Digital Times published leaked documents showing how Xiaohongshu's content moderation teams censor or limit posts about topics sensitive to the Chinese Communist Party (CCP), including mentions of derogatory nicknames for Xi Jinping, and discussion of events such as labor strikes, geographic discrimination, student suicides and criticism of the CCP.[53] Users noted that topics such as the 1989 Tiananmen Square protests and massacre or Free Hong Kong are censored on the platform.[42][60]
Following the growth in users from the United States, Xiaohongshu was said to be exploring adjustments to its content review processes as American influencers began sharing posts.[42] According to Wired and The Beijing News, Xiaohongshu announced an urgent recruitment of English content moderators to expand its content moderation team.[61][54] On 14 January 2025, Xiaohongshu announced that it would direct users to more "positive" content in line with a November 2024 directive from the Cyberspace Administration of China.[62][40] That same month, when asked about the platform's censorship in a press briefing, China's foreign ministry spokesperson Guo Jiakun replied that "no matter what platforms you use, it's a personal choice" further adding that the Chinese government encourages and supports "person-to-person exchanges".[63][64] The Wall Street Journal reported that officials have instructed Xiaohongshu to make it less likely for Chinese users to see politically sensitive posts from overseas users, according to "people familiar" with the matter. Most Americans on Xiaohongshu did not touch on such taboos, although some accounts were flagged or suspended for reasons such as wearing revealing clothes.[65]
Reception
In October 2021, Xiaohongshu received criticism for condoning heavily filtered, stylized photographs and perfectly captured imagery that was becoming increasingly common on the platform's feeds. On 17 October 2021, the platform issued a statement on WeChat to acknowledge that there was a problem of travel influencers posting "overly beautified" photos of scenic spots. According to the statement, Xiaohongshu issued an apology and indicated that because "bloggers did not clearly label their works as creative photography, people interpreted them as part of travel guides. Users who visited the locations were disappointed by the differences between their expectations and reality".[66][67] Moreover, Xiaohongshu decided to transfer the IPO from the United States to Hong Kong. According to a Bloomberg News report in July, this included requiring all companies holding the data of more than 1 million users to submit a cyber security review, which was one of the reasons for the suspension of Xiaohongshu's listing in the United States.[68]
In December 2021, in response to loss of public trust towards the authenticity of content hosted on its platform, Xiaohongshu formed a dedicated team to identify and remove fraudulent content. A system that uses algorithms and human checks to block falsified content was also implemented. Since then, the platform has banned 81 brands and merchants, deleted 172,600 fake reviews, and disabled 53,600 accounts, according to the company.[69]
On 19 January 2022, an announcement was made by Xiaohongshu indicating that the company had filed a lawsuit against four companies behind several ghostwriting broker sites in an attempt to restore consumer trust. In an official statement made by Xiaohongshu, the company alleged that the four companies had set up marketplaces for merchants and gig writers to carry out fraudulent practices, including the production of fake reviews and click farming. Xiaohongshu asked for US$1.57 million in compensation for damage to its reputation and the infringement of consumer rights on its platform.[69][70]
On 25 January 2022, reports emerged that Xiaohongshu has received a fine totaling ¥300,000 from local authorities in Shanghai for failing to remove content that was deemed harmful to minors. The fine relates to a violation of cybersecurity law that guarantees protection for minors after an earlier media report was made by state broadcaster CCTV in December 2021, that it found videos posted on Xiaohongshu showing underage girls in various states of undress, featured in advertisements for underwear brands.[71]
In January 2025, Texas governor Greg Abbott prohibited the app on all government devices.[72] In September 2025, the Cyberspace Administration of China announced that it had directed the Shanghai Cyberspace Administration to penalize Xiaohongshu, which was accused of frequently featuring "negative content" on its top search lists, such as sensationalizing the personal lives of celebrities.[73]
In Taiwan
In December 2022, the government of Taiwan banned public sector employees from using Xiaohongshu on official devices due to national security concerns.[74] Taiwan's Mainland Affairs Council referred to the app as a vector for united front propaganda.[75]
In November 2025, Taiwan's Ministry of Education has warned against the harmful impact of Xiaohongshu and related app TikTok on body image and ensuing self harm related to weight loss especially in teenagers. Civil society groups warn that these apps push users down "rabbit holes" and then surround them in an "information cocoon".[76] In December 2025, the Taiwanese government announced a one-year suspension of access to the app in the country, citing fraud concerns.[77][78][79] The Criminal Investigation Bureau claimed the app poses risks to users' personal data and was involved in 1,706 fraud cases since 2024.[80][81] The move was criticized by many, including the opposition Kuomintang, as government censorship that would damage Taiwan's reputation for internet freedom.[82][83]
See also
References
- ↑ "rednote App" (in en-US). 2025-01-17. https://apps.apple.com/us/app/rednote/id741292507.
- ↑ "rednote - Apps on Google Play" (in en-US). https://play.google.com/store/apps/details?id=com.xingin.xhs&hl=en_US.
- ↑ 3.0 3.1 Shepherd, Christian; Chiang, Vic; Northrop, Katrina (14 January 2025). "'TikTok refugees' flock to another (heavily censored) Chinese app". The Washington Post. https://www.washingtonpost.com/world/2025/01/14/tiktok-refugees-rednote-censorship/.
- ↑ 4.0 4.1 "rednote - share, connect, love" (in en-US). Apple Inc.. 2025-01-20. https://apps.apple.com/us/app/rednote-share-connect-love/id741292507.
- ↑ 5.0 5.1 Olcott, Eleanor (2024-10-13). "China's Instagram-like Xiaohongshu hits $1bn in quarterly sales". Financial Times. https://www.ft.com/content/81d4324a-1137-4c32-935f-bfb3f2b84a1a.
- ↑ 6.0 6.1 (in Simplified Chinese) 益普索 x 小红书 | 2020小红书年中美妆洞察报告. Ipsos (益普索). 2020. https://www.ipsos.com/sites/default/files/ct/publication/documents/2020-08/2020xiaohongshunianzhongmeizhuangdongchabaogao.pdf. Retrieved 20 January 2022.
- ↑ Wei, Daniela; Banjo, Shelly (24 April 2019). "The Future of Shopping Is Already Happening in China: China's Gen Z Skips the Stores and Shops on Social Media". Bloomberg News. https://www.bloomberg.com/news/articles/2019-04-24/china-s-gen-z-skips-the-stores-and-shops-on-social-media.
- ↑ 8.0 8.1 8.2 8.3 Baptista, Eduardo; Hu, Krystal; Oladipo, Doyinsola (2025-01-14). "Over half a million 'TikTok refugees' flock to China's RedNote". Reuters. https://www.reuters.com/technology/over-half-million-tiktok-refugees-flock-chinas-rednote-2025-01-14/.
- ↑ Deng, Iris (18 October 2021). "China's answer to Instagram is sorry for over-filtered images" (in en). https://www.scmp.com/tech/tech-trends/article/3152737/chinas-answer-instagram-apologises-upsetting-tourists-heavily.
- ↑ 10.0 10.1 Yang, Zeyi; Matsakis, Louise (23 April 2026). "Rednote Draws a Line Between China and the World" (in en-US). Wired. ISSN 1059-1028. https://www.wired.com/story/rednote-draws-a-line-between-china-and-the-world/. Retrieved 2026-05-13.
- ↑ 11.0 11.1 "RedNote: What to know about the Chinese app TikTok users are flocking to". Reuters. 15 January 2025. https://www.reuters.com/technology/chinas-rednote-what-you-need-know-about-app-tiktok-users-are-flocking-2025-01-15/. "Its Chinese name Xiaohongshu translates to "Little Red Book" in English, a phrase which traditionally refers to a collection of sayings by Chinese Communist leader Mao Zedong."
- ↑ "小红书创始人毛文超:迎接"TikTok难民"带来的挑战". 2025-01-20. https://afndaily.com/%E5%B0%8F%E7%BA%A2%E4%B9%A6%E5%88%9B%E5%A7%8B%E4%BA%BA%E6%AF%9B%E6%96%87%E8%B6%85%EF%BC%9A%E8%BF%8E%E6%8E%A5tiktok%E9%9A%BE%E6%B0%91%E5%B8%A6%E6%9D%A5%E7%9A%84%E6%8C%91%E6%88%98/.
- ↑ "即刻小红书的创业往事: 生为小众, 我很抱歉-36氪". 15 January 2025. https://36kr.com/p/1724258762753.
- ↑ 14.0 14.1 14.2 Cheung, Eric; Jiang, Joyce; Tayir, Hassan (14 January 2025). "The great social media migration: Sudden influx of US users to RedNote connects Chinese and Americans like never before" (in en). CNN. https://www.cnn.com/2025/01/14/tech/rednote-china-popularity-us-tiktok-ban-intl-hnk/index.html.
- ↑ "Xiaohongshu social media account blocked after Tiananmen post" (in en-GB). BBC News. 6 June 2021. https://www.bbc.com/news/world-asia-china-57374879. "It shares the same name in Chinese – Little Red Book – as the famous book of quotations by Mao Zedong, the father of Communist China."
- ↑ Yang, William (15 January 2025). "US 'TikTok Refugees' migrate to another Chinese app as ban looms" (in en). https://www.voanews.com/a/us-tiktok-refugees-migrate-to-another-chinese-app-as-ban-looms/7938164.html.
- ↑ Wan, Alex (May 16, 2022). "Council Post: What Is RED (Xiaohongshu) And How Can It Unlock A New Revenue Stream?" (in en). https://www.forbes.com/councils/forbesagencycouncil/2022/05/16/what-is-red-xiaohongshu-and-how-can-it-unlock-a-new-revenue-stream/.
- ↑ "RED (Xiaohongshu) – the most powerful Chinese app you cannot ignore". 6 June 2023. https://www.cbbc.org/events/red-xiaohongshu-most-powerful-chinese-app-you-cannot-ignore.
- ↑ "小红书 – 你的生活指南 – Apps on Google Play". https://play.google.com/store/apps/details?id=com.xingin.xhs.
- ↑ "REDnote—小红书国际版 – Apps on Google Play". https://play.google.com/store/apps/details?id=com.xingin.xhs&hl=en_US&pli=1.
- ↑ Lo, Kinling; Zhou, Viola (14 January 2025). "U.S. TikTokers flock to Xiaohongshu, baffling and bonding with Chinese users" (in en-US). https://restofworld.org/2025/tiktok-refugees-rednote-xiaohongshu-chinese-users/.
- ↑ "rednote - Apps on Google Play" (in en-US). https://play.google.com/store/apps/details?id=com.xingin.xhs&hl=en_US.
- ↑ Zhou, Viola (22 March 2023). "Xiaohongshu is teaching young Chinese women how to buy the perfect life". Rest of World. https://restofworld.org/2023/xiaohongshu-app-chinas-lifestyle-bible/.
- ↑ 24.0 24.1 Sun, Yan (2023). 硕士电子期刊 (Dongbei University of Finance and Economics).
- ↑ "Billion Dollar Unicorns: Xiaohongshu Leverages Social Commerce to Join the Club" (in en-US). Sramana Mitra. 19 June 2018. https://www.sramanamitra.com/2016/08/19/billion-dollar-unicorns-xiaohongshu-leverages-social-commerce-to-join-the-club/.
- ↑ Dudarenok, Ashley (17 June 2018). "How to launch your product on China's popular Xiaohongshu fashion platform" (in en-US). The Next Web. https://thenextweb.com/contributors/2018/06/17/how-to-launch-your-product-on-chinas-popular-xiaohongshu-fashion-platform/.
- ↑ Udemans, Christopher (1 June 2018). "Alibaba leads $300 million investment in Xiaohongshu". https://technode.com/2018/06/01/alibaba-xiaohongshu/.
- ↑ "千瓜: 2021小红书活跃用户画像趋势报告(附下载) | 互联网数据资讯网-199IT | 中文互联网数据研究资讯中心-199IT" (in zh-CN). 23 April 2021. https://www.199it.com/archives/1235406.html.
- ↑ 29.0 29.1 Zhang, Wanqing (18 March 2022). "China's Instagram Wants More Male Users. It's Using Women as Bait." (in en). Shanghai United Media Group. https://www.sixthtone.com/news/1009886/chinas-instagram-wants-more-male-users.-its-using-women-as-bait..
- ↑ Soon, Weilun (March 9, 2022). "China's popular Xiaohongshu app counts Kim Kardashian and Eileen Gu as users. Sources say it's staffing up to launch internationally." (in en-US). https://www.businessinsider.com/chinese-ecommerce-app-xiaohongshu-is-expanding-overseas-sources-say-2022-2.
- ↑ Xiong, Caicai (17 August 2021). "「爹味更重」的小红书, 它的二次发育诊断如何" (in zh). Shanghai United Media Group. https://m.jiemian.com/article/6490372.html.
- ↑ "男人跑来小红书教女人做事了?" (in zh). Shanghai United Media Group. https://www.jiemian.com/article/6398540.html.
- ↑ Yang, Jing; Osawa, Juro (September 26, 2023). "Sequoia Capital China Buys Discounted Stake in Prominent E-Commerce App". https://www.theinformation.com/articles/sequoia-capital-china-buys-discounted-stake-in-prominent-e-commerce-app.
- ↑ "不忘初心,小红书成立党支部啦!" (in zh). 19 April 2019. https://www.shobserver.cn/staticsg/res/html/web/newsDetail.html?id=146019.
- ↑ Du, Yan (16 May 2024). "小红书(北京)党支部成立啦" (in zh). https://news.bjd.com.cn/2024/05/16/10774836.shtml.
- ↑ 36.0 36.1 36.2 Olcott, Eleanor (11 July 2024). "Chinese social media sensation Xiaohongshu wins major foreign VC backing". Financial Times (London). https://www.ft.com/content/2d5f515f-d341-41c8-ace5-16a16cb33e35.
- ↑ Zhou, Cissy (19 July 2024). "Xiaohongshu: Can China's wildly popular app raise its profit game?" (in en-GB). https://asia.nikkei.com/Business/Business-Spotlight/Xiaohongshu-Can-China-s-wildly-popular-app-raise-its-profit-game.
- ↑ Soo, Zen (2025-01-15). "US TikTok users flock to Chinese app Xiaohongshu in protest with TikTok ban looming". Associated Press. https://apnews.com/article/c7f440803128ef50f0ade44d16068f01.
- ↑ Lo, Kinling; Zhou, Viola (2025-01-14). "U.S. TikTokers flock to Xiaohongshu, baffling and bonding with Chinese users". Rest of World. https://restofworld.org/2025/us-tiktokers-xiaohongshu/.
- ↑ 40.0 40.1 Bandurski, David (16 January 2025). "American Refugees" (in en-US). https://chinamediaproject.org/2025/01/16/american-refugees/.
- ↑ TikTok "refugees" flock to Chinese app Xiaohongshu | East Asia Tonight (Jan 14). Singapore: CNA. 2025-01-14. Archived from the original on 12 August 2025. Retrieved 2025-06-30 – via YouTube.
- ↑ 42.0 42.1 42.2 Goh, Brenda (15 January 2025). "China gives a wary welcome to influx of 'TikTok refugees' on RedNote". Reuters. https://www.reuters.com/technology/china-gives-wary-welcome-influx-tiktok-refugees-rednote-2025-01-15/.
- ↑ Greenspan, Anna; Konior, Bogna (2025). "Introduction: Fleeting Forces and Clever Machinations". in Bratton, Benjamin. Machine Decision is Not Final: China and the History and Future of Artificial Intelligence. Urbanomic, MIT Press. ISBN 9781913029999.
- ↑ ""种草""评测"为啥火了?" (in zh). http://paper.people.com.cn/rmrbhwb/html/2021-05/28/content_3050894.htm.
- ↑ ""种草笔记"灰色产业链曝光 小红书被指套路连连". China National Radio. Xinhua News Agency. 3 April 2019. http://www.xinhuanet.com/politics/2019-04/03/c_1124320273.htm. Retrieved 11 May 2019.
- ↑ Yuan, Ziqian (2024). 新闻研究导刊 15 (16): 259–262. ISSN 1674-8883.
- ↑ "What Is Xiaohongshu: The Complete Guide of 2025" (in en-US). 2025-01-15. https://dansourcing.com/blog/what-is-xiaohongshu/.
- ↑ Xie, Guanghong; Wang, Xiyuan (2025). "Sales through note-sharing: influences on the shopping behavior of Xiaohongshu users". Frontiers in Psychology 15. doi:10.3389/fpsyg.2024.1334637. PMID 40385131.
- ↑ 颜琬莹 (2024). (in zh)新媒体研究 10 (16): 76–78+97. doi:10.16604/j.cnki.issn2096-0360.2024.16.010. ISSN 2096-0360.
- ↑ "Rednote joins wave of Chinese firms releasing open-source AI models". Reuters. 2025-06-09. https://www.reuters.com/business/media-telecom/rednote-joins-wave-chinese-firms-releasing-open-source-ai-models-2025-06-09/.
- ↑ "消息称小红书 2024Q4 日均搜索量约 6 亿次, 逼近百度一半 – IT之家" (in zh). https://www.ithome.com/0/817/514.htm.
- ↑ "Everything began from shopping". Forbes China. 12 March 2018. https://www.forbeschina.com/articles/37322.
- ↑ 53.0 53.1 53.2 Treisman, Rachel (15 January 2025). "What to know about RedNote, the Chinese app that American TikTokkers are flooding". NPR. https://www.npr.org/2025/01/15/nx-s1-5260742/tiktok-china-rednote-xiaohongshu-app.
- ↑ 54.0 54.1 Yang, Zeyi (16 January 2025). "Xiaohongshu Scrambles to Hire English-Speaking Content Moderators" (in en-US). Wired. ISSN 1059-1028. https://www.wired.com/story/xiaohongshu-english-moderators-red-note/. Retrieved 18 January 2025.
- ↑ "小红书内测跳转企业微信功能" (in zh). 15 May 2024. https://finance.sina.cn/2024-05-15/detail-inavhzys2788575.d.html.
- ↑ 佘晓晨 (2025-01-09). "Error: no
|title=specified when using {{Cite web}}". Jiemian News. https://finance.sina.cn/2025-01-09/detail-ineekuyn9300352.d.html. - ↑ "Xiaohongshu Terms of Service". 23 March 2025. https://agree.xiaohongshu.com/h5/terms/ZXXY20250119002/-1.
- ↑ Cowhig, David (2025-01-18). "2025: Exploring Little Red Book — RedNote/Xiao Hongshu" (in en). https://gaodawei.wordpress.com/2025/01/18/2025-exploring-little-red-book-rednote/.
- ↑ Lin, Liza (13 October 2022). "Do Chinese People Like Xi Jinping? You Won't Find an Easy Answer Online" (in en-US). The Wall Street Journal. ISSN 0099-9660. https://www.wsj.com/articles/what-do-chinese-people-think-of-xi-jinping-its-very-hard-to-tell-11665664627.
- ↑ Lyons, Emmet (16 January 2025). "As "TikTok refugees" flock to RedNote, a U.S. official says the Chinese app could be banned, too" (in en-US). CBS News. https://www.cbsnews.com/news/tiktok-rednote-china-us-congress-ban/.
- ↑ "Error: no
|title=specified when using {{Cite web}}" (in zh). The Beijing News. 15 January 2025. https://finance.sina.cn/2025-01-15/detail-ineezstc7264992.d.html. - ↑ "小红书推出算法向上向善的九项措施" (in zh). Shanghai Media Group. 14 January 2025. https://www.yicai.com/news/102440964.html.
- ↑ Wong, Hayley (15 January 2025). "China dodges RedNote censorship issue as US TikTokkers migrate" (in en). https://www.scmp.com/news/china/diplomacy/article/3294897/its-personal-choice-china-dodges-rednote-censorship-issue-us-tiktokkers-migrate.
- ↑ Kaufman, Arthur (17 January 2025). "Censorship Creeps Up on "TikTok Refugees" Fleeing to Chinese App Xiaohongshu" (in en-US). https://chinadigitaltimes.net/2025/01/censorship-creeps-up-on-tiktok-refugees-fleeing-to-chinese-app-xiaohongshu/.
- ↑ Lu, Shen; Miao, Hannah; Huang, Raffaele (20 January 2025). "American TikTokers Get a Taste of Chinese Censorship as They Rush to RedNote" (in en-US). https://www.wsj.com/world/china/american-tiktokers-get-a-taste-of-chinese-censorship-as-they-rush-to-rednote-956a9fb5.
- ↑ Ge, Mengyuan (20 October 2021). "Xiaohongshu faces crisis of trust over edited photos that 'deceive' users" (in en). https://kr-asia.com/xiaohongshu-faces-crisis-of-trust-over-edited-photos-that-deceive-users.
- ↑ 小红书. "坚持真诚分享, 坚信普通人帮助普通人". http://mp.weixin.qq.com/s?__biz=MzA5NjkzMjc1OA==&mid=2649420942&idx=1&sn=c733c06e6347cffdb8adc31b6244e54d&chksm=88b6d277bfc15b613538d1844a38dc150f8ef3bb3fd2a80af1dd11a03042e2fc37ca10f5cb96#rd.
- ↑ Fioretti, Julia (11 October 2021). "China's Little Red Book to Shift IPO to Hong Kong From U.S.". Bloomberg News. https://www.bloomberg.com/news/articles/2021-10-11/china-s-little-red-book-said-to-shift-ipo-to-hong-kong-from-u-s.
- ↑ 69.0 69.1 Ge, Mengyuan (20 January 2022). "Xiaohongshu sues ghostwriter brokers over fraudulent promotional content" (in en). https://kr-asia.com/xiaohongshu-sues-ghostwriter-brokers-over-fraudulent-promotional-content.
- ↑ 小红书. "小红书起诉微媒通告等4家涉虚假种草通告平台及MCN机构, 索赔1000万元". http://mp.weixin.qq.com/s?__biz=MzA5NjkzMjc1OA==&mid=2649421782&idx=1&sn=f545b327a80bfdda529cae0890a8798b&chksm=88b6d12fbfc15839cfd2c5dc58970c1227d473715c4e0bb82e43d113d1a208385228ec8da729#rd.
- ↑ Ge, Mengyuan (25 January 2022). "Authorities fine Xiaohongshu RMB 300,000 for failing to protect minors" (in en). https://kr-asia.com/authorities-fine-xiaohongshu-rmb-300000-for-failing-to-protect-minors.
- ↑ Lathan, Nadia (2025-01-31). "Texas governor orders ban on DeepSeek, RedNote for government devices" (in en). https://apnews.com/article/texas-deepseek-apps-ban-3828a4743e9919398dfac0ba9d4a5c25.
- ↑ "小红书破坏网络生态 被中国网信部门查处" (in zh-SG). https://www.zaobao.com.sg/realtime/china/story20250911-7495909.
- ↑ Graham-Harrison, Emma; Lin, Chi-Hui (13 August 2023). "'Into brain and the heart': how China is using apps to woo Taiwan's teenagers" (in en-GB). The Observer. ISSN 0029-7712. https://www.theguardian.com/world/2023/aug/13/into-brain-and-the-heart-how-china-is-using-apps-to-woo-taiwans-teenagers.
- ↑ Yu-fu, Chen; Pan, Jason (2025-05-27). "MAC warns about use of Chinese apps". https://www.taipeitimes.com/News/front/archives/2025/05/27/2003837562.
- ↑ Everington, Keoni (20 November 2025). "Taiwan education ministry says TikTok harms teens' body image". Taiwan News. https://www.taiwannews.com.tw/news/6248883.
- ↑ "Taiwan to suspend access to Chinese app Xiaohongshu over online fraud". Hong Kong Free Press. Agence France-Presse. 4 December 2025. https://hongkongfp.com/2025/12/04/taiwan-to-suspend-access-to-chinese-app-xiaohongshu-over-online-fraud/.
- ↑ Chia, Osmond (2025-12-05). "Taiwan to ban Chinese app RedNote over fraud concerns" (in en-GB). https://www.bbc.com/news/articles/c2dz0l4j9zeo.
- ↑ "CIB justifies government's move to block Xiaohongshu" (in en-US). 2025-12-06. https://focustaiwan.tw/society/202512060010.
- ↑ Wei, Alcott (2025-12-05). "Taiwan blocks mainland Chinese platform RedNote citing 'high fraud risk'" (in en). https://www.scmp.com/news/china/politics/article/3335386/taiwan-blocks-mainland-chinese-social-media-platform-rednote-citing-high-fraud-risk.
- ↑ Huang, Liyun (2025-12-04). "小紅書涉1706件詐欺案 內政部命令暫行封鎖1年" (in zh-tw). Central News Agency. https://www.cna.com.tw/news/asoc/202512040238.aspx.
- ↑ Blanchard, Ben (2025-12-05). "Taiwan opposition says ban of China's Rednote app is censorship". https://www.reuters.com/sustainability/society-equity/taiwan-opposition-says-ban-chinas-rednote-app-is-censorship-2025-12-05/.
- ↑ Chung, Lawrence (2025-12-09). "Taiwan's ban on mainland China app RedNote makes it a top download" (in en). https://www.scmp.com/news/china/politics/article/3335652/taiwans-ban-mainland-china-app-rednote-makes-it-top-download-amid-fierce-pushback.
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