Pantone 448 C
| Pantone 448 C | |
|---|---|
 | |
 Colour coordinates | |
| Hex triplet | #4A412A |
| Source | Pantone[1] |
| ISCC–NBS descriptor | Dark grayish olive |
Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the "ugliest colour in the world", it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia , after market researchers determined that it was the least attractive colour.[2][3][4][5]
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The Australian Department of Health initially referred to the colour as "olive green", but the name was changed after concerns were expressed by the Australian Olive Association.[6]
Since 2016, the same colour has also been used for plain cigarette packaging in many countries, including Canada, France, the United Kingdom, Ireland, Israel, Norway, New Zealand, Slovenia, Saudi Arabia, Uruguay, Thailand, Singapore, Turkey, Belgium, and the Netherlands.[7][8][9][10][11][12]
The colour has also been widely but erroneously reported as being known as "opaque couché";[13][14] in fact this is simply French for "layered opaque", in reference to being used on coated paper. The confusion may have arisen because "Pantone opaque couché" is the French name of a swatch library (palette) used in Adobe Illustrator containing this colour and intended for printing in solid ink colours on coated paper; in English this library is known as "Pantone solid coated".[citation needed]
References
- ↑ "PANTONE 448 C - find a PANTONE Color". http://www.pantone.com/color-finder/448-C.
- ↑ "Tobacco Plain Packaging Regulations 2011" (in en-AU). 8 August 2013. 2.2.1 (2) & passim. https://www.legislation.gov.au/Details/F2013C00801/Html/Text#_Toc367282493.
- ↑ "This is the world's ugliest colour, according to experts" (in en-GB). 7 June 2016. https://www.standard.co.uk/lifestyle/the-worlds-ugliest-colour-is-pantone-448c-experts-say-a3265856.html. N.B. As of 29 March 2018, the image there erroneously shows colour #5D4914, rather than #4A412A.
- ↑ "Researchers discover the ugliest color in the world: Pantone 448 C" (in en-US). 16 June 2016. http://www.digitaltrends.com/photography/pantone-448-c-ugliest-color/. N.B. As of 2018-03-29, the image there erroneously shows colour #4D442E, rather than #4A412A.
- ↑ "Does this colour turn you off?". 16 August 2012. http://www.smh.com.au/national/does-this-colour-turn-you-off-20120816-24bf4.html. N.B. As of 2018-03-29, the image there erroneously shows colour #594A13, rather than #4A412A.
- ↑ "Does this colour turn you off?" by Rachel Wells, The Age, 17 August 2012
- ↑ "Smoke-free Environments Regulations 2017 (LI 2017/123) – New Zealand Legislation". http://www.legislation.govt.nz/regulation/public/2017/0123/10.0/whole.html.
- ↑ "The world's ugliest colour has been revealed" (in en-GB). 11 June 2016. https://www.independent.co.uk/news/world/australasia/worlds-ugliest-colour-revealed-pantone-448c-a7076446.html. N.B. As of 2018-03-29, the image there shows the correct colour.
- ↑ "This new law could save your life" (in en-GB). 20 May 2016. https://www.independent.co.uk/news/uk/home-news/new-tobacco-laws-comes-into-effect-with-standardised-green-packaging-and-no-menthol-cigarettes-a7038886.html#gallery. N.B. As of 2018-03-29, this article has no image of the pure colour.
- ↑ "Historical Revolution: The Economics Committee approved for the second and third reading the proposal to ban advertising of smoking products" (in he). 18 December 2018. https://main.knesset.gov.il/activity/committees/economics/news/pages/pr_1812181.aspx.[|permanent dead link|dead link}}]
- ↑ "New Regulation on Supervision and Labelling of Tobacco Products: Plain Packaging in Turkey" (in en). 24 January 2020. https://www.lexology.com/library/detail.aspx?g=66f2f866-e809-4b0f-86e9-402739019532.
- ↑ "Standardised Packaging Guidance Booklet 标准化包装册子". https://www.hpb.gov.sg/docs/default-source/default-document-library/standardised-packaging-guidance-booklet-(english-chinese).pdf?sfvrsn=2acf331d_0.
- ↑ Ferrier, Morwenna (8 June 2016). "Stylewatch: Is Pantone 448C really the ugliest colour in the world?" (in en). https://www.theguardian.com/fashion/2016/jun/08/stylewatch-pantone-448c-ugliest-colour-world-opaque-couche-australian-smokers-fashion.
- ↑ Pathak, Sophia (7 June 2016). "This is the world's ugliest colour, according to experts" (in en-GB). Evening Standard. https://www.standard.co.uk/lifestyle/the-worlds-ugliest-colour-is-pantone-448c-experts-say-a3265856.html.
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