Social:Influence-for-hire
Influence-for-hire or collective influence, refers to the economy that has emerged around buying and selling influence on social media platforms.[1]
Overview
Companies that engage in the influence-for-hire industry range from content farms to high end public relations agencies. Traditionally influence operations have largely been confined to public sector actors like intelligence agencies, in the influence-for-hire industry the groups conduction the operations are private with commerce being their primary consideration.[2] However many of the clients in the influence-for-hire industry are countries or countries acting through proxies.[1] They are often located in countries with less expensive digital labor.[3]
History
In May 2021, Facebook took a Ukrainian influence-for-hire network offline. Facebook attributed the network to organizations and consultants linked to Ukrainian politicians including Andriy Derkach.[4][5]
During the COVID-19 pandemic state sponsored misinformation was spread through influence-for-hire networks.[6]
In August 2021, a report published by the Australian Strategic Policy Institute implicated the Chinese government and the ruling Chinese Communist Party in campaigns of online manipulation conducted against Australia and Taiwan using influence-for-hire.[7][8][9][10]
See also
- Creator economy
- Cultural technology
- Hype (marketing)
- Influencer marketing
- Personal branding
- Reputation system
- Social media marketing
- Social profiling
- Viral marketing
References
- ↑ 1.0 1.1 Wallace, Jacob; Boggle, Ariel; Zhang, Albert; Mansour, Hillary. "Influence for hire. The Asia-Pacific's online shadow economy". ASPI. https://www.aspi.org.au/report/influence-hire.
- ↑ Loudermilk, E. Louise; O’Brien, Joseph J.; Goodrick, Scott L.; Linn, Rodman R.; Skowronski, Nicholas S.; Hiers, J. Kevin (2022-06-10). "Vegetation's influence on fire behavior goes beyond just being fuel". Fire Ecology 18 (1): 9. doi:10.1186/s42408-022-00132-9. ISSN 1933-9747.
- ↑ KIPAROIDZE, MARIAM (August 13, 2021). "'Influence for hire' networks are manipulating online discussions throughout the Asia Pacific region". Coda Story. https://www.codastory.com/disinformation/disinformation-hire/.
- ↑ Culliford, Elizabeth. "Facebook Removes Ukraine Political 'Influence-For-Hire' Network". US News. https://www.usnews.com/news/technology/articles/2021-05-06/facebook-removes-ukraine-political-influence-for-hire-network.
- ↑ Somerville, Hannah (May 13, 2021). "Ukrainian MP blasts 'hysterical' Facebook after influence network busted". Euro News. https://www.euronews.com/2021/05/13/ukrainian-mp-blasts-hysterical-facebook-after-influence-network-busted.
- ↑ Mansour, Hillary; Nkwanyana, Khwezi; Page, Matthew (July 30, 2021). "The threat spectrum". ASPI. https://www.aspistrategist.org.au/the-threat-spectrum-21/.
- ↑ Gibson, Liam (August 10, 2021). "CCP outsourcing propaganda campaigns to content farms in Taiwan and Australia: Think tank". Taiwan News. https://www.taiwannews.com.tw/en/news/4267630.
- ↑ Galloway, Anthony (August 9, 2021). "Growing online 'influence-for-hire' economy opens door for foreign interference: report". Sydney Morning Herald. https://www.smh.com.au/politics/federal/growing-online-influence-for-hire-economy-opens-door-for-foreign-interference-report-20210809-p58h04.html.
- ↑ Barbaschow, Asha. "ASPI suggests government work with platforms to fight disinformation for hire". ZDNet. https://www.zdnet.com/article/aspi-suggests-government-work-with-platforms-to-fight-disinformation-for-hire/.
- ↑ Rae, Marion (August 10, 2021). "China hides behind hackers for hire: study". The West Australian. https://thewest.com.au/politics/china-hides-behind-hackers-for-hire-study-c-3643227.
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