Software:Act! CRM

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Act! Logo 2014.png
Initial release1 April 1987 (34 years ago) (1987-04-01)
Stable release
22.1 / 2 June 2020; 12 months ago (2020-06-02)
Operating systemMicrosoft Windows
Platform • Microsoft SQL Server
 • .NET Framework
Available inEnglish, French, German
Type • CRM software
 • Contact management software

Act! (previously known as Sage ACT! 2010–2013) is a customer relationship management (CRM) software application designed for the manufacturing industry.[1] It is developed by Act! and has a user base of over 3.8 million registered users.[2]


The company Conductor Software was founded 1986 in Dallas, Texas, by Pat Sullivan[3] and Mike Muhney. The original name for the software was Activity Control Technology then Automated Contact Tracking before finally just using the acronym. The name of the company was subsequently changed to Contact Software International, and was sold to Symantec Corporation in 1993, who then sold it to SalesLogix (later renamed to Interact Commerce) in 1999. Sage purchased Interact Commerce in 2001,[4] through Best Software, then its North American software division. Swiftpage acquired it in 2013.[5]

Beginning with the 2006 version, the name was revised to ACT! by Sage and later to Sage ACT!. Following its 2013 acquisition by Swiftpage, it was called Act! In 2020, Swiftpage changed its name to Act! LLC.[citation needed]

See also


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