Software:Co–Star
| Initial release | October 17, 2017 |
|---|---|
| Operating system | iOS, Android |
| Available in | English |
| Type | Astrology and social networking |
| License | Proprietary software |
| Website | costarastrology.com |
| Industry |
|
|---|---|
| Founded | October 17, 2017 |
| Founder |
|
| Headquarters | New York City |
| Website | costarastrology.com |
Co–Star is an American astrological social networking service founded in 2017,[1] and headquartered in New York City . Users enter the date, time and place they were born to receive an astrological chart and daily horoscopes that they can compare to those of their friends.[2]
History
Founder and CEO Banu Guler came up with the idea for the app after she gifted a friend's child an astrological chart that became a surprise hit at the baby shower.[3] In 2019, Co–Star raised a $5.2 million seed round from Maveron, Aspect, and 14W, following a $750,000 pre-seed from Female Founders Fund in early 2018.[4][5][6] In January 2020, Co–Star for Android was launched to a 120,000-person waitlist—two years after their iOS app was launched.[6] In April 2021, Co–Star announced their $15 million Series A, led by Spark Capital.[7] As of that date, Co–Star has more than 20 million downloads and has been downloaded by a quarter of all young women ages 18–25 in the U.S.
Features
Co–Star employs artificial intelligence to analyze publicly accessible NASA JPL data and find patterns in a user's transits.[8] Co–Star's algorithm maps human-written snippets of text to planetary movements to display personalized content for each user.[5] That content has been called “slightly robotic,”[9] “wildly beautiful,”[5] “truly insane,"[10] “brutally honest,”[8] and compared to “a free therapy session.”[11]
In July 2023, Co–Star released an in-app service called The Void that allows users to ask open-ended questions and receive answers informed by Co–Star's astrological database.[12]
See also
References
- ↑ "Astrology for millennials: how has Co-Star changed the traditional practice?" (in en). 2021-01-11. https://www.diggitmagazine.com/articles/astrology-millennials.
- ↑ Hess, Amanda (2018-01-01). "How Astrology Took Over the Internet (Published 2018)" (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2018/01/01/arts/how-astrology-took-over-the-internet.html.
- ↑ Noble, Audrey (September 6, 2019). "What's Co-Star? Meet the Astrology App That's Intriguing Millennials Everywhere" (in en-us). https://www.vogue.com/article/whats-co-star-astrology-app-technology-spirituality.
- ↑ "Co-Star raises $5 million to bring its astrology app to Android" (in en-US). April 17, 2019. https://social.techcrunch.com/2019/04/17/co-star-astrology-app-seed-round/.
- ↑ 5.0 5.1 5.2 Bryant, Kenzie. "How Astrology App Co–Star Conquered the Millennial Lock Screen" (in en-us). Vanity Fair. https://www.vanityfair.com/style/2019/05/co-star-astrology-app-notifications-founder. Retrieved 2020-10-13.
- ↑ 6.0 6.1 Meisenzahl, Mary. "One of the internet's favorite horoscope and astrology apps is now on Android after over 120,000 fans begged for it". https://www.businessinsider.com/co-star-astrology-app-is-now-available-on-android-2020-1.
- ↑ "Astrology app Co-Star raises $15 million in new funding". April 14, 2021. https://www.axios.com/astrology-app-co-star-raises-15-million-funding-906179f9-b3db-40d8-88c0-883e121fab9d.html.
- ↑ 8.0 8.1 EDT, Janice Williams On 8/3/19 at 10:17 AM (2019-08-03). "Co-Star is more than just an astrology app, it's a community" (in en). https://www.newsweek.com/co-star-astrology-app-instagram-1451220.
- ↑ Jones, Allie (2019-10-04). "Inside Co—Star, the smartest (and meanest) astrology app out there" (in en). https://www.theverge.com/2019/10/4/20879631/co-star-astrology-app-zodiac-signs.
- ↑ "How To Destroy Your Friends Emotionally With Astrology Memes" (in en). 10 May 2019. https://www.buzzfeednews.com/article/scaachikoul/astrology-co-star-astrology-memes.
- ↑ "Android Users Can Finally Get in on Co-Star's Brutally Honest Horoscopes" (in en-us). January 17, 2020. https://gizmodo.com/android-users-can-finally-get-in-on-co-star-s-brutally-1841067701.
- ↑ "Is A.I. the Future of Astrology?" (in en-us). July 4, 2023. https://www.nytimes.com/2023/07/04/style/astrology-co-star-ai.html.
External links
- Official website (in English)
 |  |
