Software:Co–Star

From HandWiki
Co–Star
File:Co-Star Astrology Logo.webp
Initial releaseOctober 17, 2017; 8 years ago (2017-10-17)
Operating systemiOS, Android
Available inEnglish
TypeAstrology and social networking
LicenseProprietary software
Websitecostarastrology.com
Co–Star Astrology Society
Industry
  • Astrology
  • Social networking
FoundedOctober 17, 2017; 8 years ago (2017-10-17)
Founder
  • Banu Guler
  • Anna Kopp
  • Ben Weitzman
HeadquartersNew York City
Websitecostarastrology.com

Co–Star is an American astrological social networking service founded in 2017,[1] and headquartered in New York City. Users enter the date, time and place they were born to generate an astrological chart and daily horoscopes, which can be compared with those of other users.[2]

History

The concept for Co-Star began in 2015 when Banu Guler created an astrological chart as a gift.[3][4] The idea later developed into a mobile application with collaborators Anna Kopp and Ben Weitzman.[5][4] The app publicly launched in 2017.[5]

The app includes astrological readings, charts, and daily push notifications that have been noted for their unconventional tone.[6]

In early 2018, the company raised a $750,000 pre-seed round from Female Founders Fund.[7][8][9] In 2019, Co–Star raised a $5.2 million seed round from Maveron, Aspect, and 14W.[10]

In January 2020, Co–Star for Android was launched to a 120,000-person waitlist—two years after their iOS version.[9] In April 2021, the company announced a $15 million Series A, led by Spark Capital.[11] As of that date, Co–Star reported more than 20 million downloads and increased adoption among young women in the United States.[11]

Features

Co–Star employs artificial intelligence to analyze publicly accessible NASA JPL data and find patterns in a user's transits.[12] Co–Star's algorithm maps human-written snippets of text to planetary movements to display personalized content for each user.[8] That content has been called “slightly robotic,”[13] “wildly beautiful,”[8] “truly insane,"[14] “brutally honest,”[12] and compared to “a free therapy session.”[15]

In July 2023, Co–Star released an in-app service called The Void that allows users to ask open-ended questions and receive answers informed by Co–Star's astrological database.[16]

See also

References

  1. ↑ "Astrology for millennials: how has Co-Star changed the traditional practice?" (in en). 2021-01-11. https://www.diggitmagazine.com/articles/astrology-millennials. 
  2. ↑ Hess, Amanda (2018-01-01). "How Astrology Took Over the Internet (Published 2018)" (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2018/01/01/arts/how-astrology-took-over-the-internet.html. 
  3. ↑ Noble, Audrey (September 6, 2019). "What's Co-Star? Meet the Astrology App That's Intriguing Millennials Everywhere" (in en-us). https://www.vogue.com/article/whats-co-star-astrology-app-technology-spirituality. 
  4. ↑ 4.0 4.1 Bryant, Kenzie (2019-05-22). "How Astrology App Co–Star Conquered the Millennial Lock Screen" (in en-US). https://www.vanityfair.com/style/2019/05/co-star-astrology-app-notifications-founder. 
  5. ↑ 5.0 5.1 Noble, Audrey (2019-09-06). "What’s Co-Star? Meet the Astrology App That’s Intriguing Millennials Everywhere" (in en-US). https://www.vogue.com/article/whats-co-star-astrology-app-technology-spirituality. 
  6. ↑ Knowles, Andrew (2022-08-19). "From the Sublime to the Ridiculous: The Unexpected Joy of Co–Star" (in en-AU). https://au.rollingstone.com/culture/culture-features/the-unexpected-joy-of-co-star-42305/. 
  7. ↑ "Co-Star raises $5 million to bring its astrology app to Android" (in en-US). April 17, 2019. https://techcrunch.com/2019/04/17/co-star-astrology-app-seed-round/. 
  8. ↑ 8.0 8.1 8.2 Bryant, Kenzie. "How Astrology App Co–Star Conquered the Millennial Lock Screen" (in en-us). Vanity Fair. https://www.vanityfair.com/style/2019/05/co-star-astrology-app-notifications-founder. Retrieved 2020-10-13. 
  9. ↑ 9.0 9.1 Meisenzahl, Mary. "One of the internet's favorite horoscope and astrology apps is now on Android after over 120,000 fans begged for it". https://www.businessinsider.com/co-star-astrology-app-is-now-available-on-android-2020-1. 
  10. ↑ Hatmaker, Taylor (April 17, 2019). "Co-Star raises $5 million to bring its astrology app to Android". https://techcrunch.com/2019/04/17/co-star-astrology-app-seed-round/. 
  11. ↑ 11.0 11.1 "Astrology app Co-Star raises $15 million in new funding". April 14, 2021. https://www.axios.com/astrology-app-co-star-raises-15-million-funding-906179f9-b3db-40d8-88c0-883e121fab9d.html. 
  12. ↑ 12.0 12.1 EDT, Janice Williams On 8/3/19 at 10:17 AM (2019-08-03). "Co-Star is more than just an astrology app, it's a community" (in en). https://www.newsweek.com/co-star-astrology-app-instagram-1451220. 
  13. ↑ Jones, Allie (2019-10-04). "Inside Co—Star, the smartest (and meanest) astrology app out there" (in en). https://www.theverge.com/2019/10/4/20879631/co-star-astrology-app-zodiac-signs. 
  14. ↑ "How To Destroy Your Friends Emotionally With Astrology Memes" (in en). 10 May 2019. https://www.buzzfeednews.com/article/scaachikoul/astrology-co-star-astrology-memes. 
  15. ↑ "Android Users Can Finally Get in on Co-Star's Brutally Honest Horoscopes" (in en-us). January 17, 2020. https://gizmodo.com/android-users-can-finally-get-in-on-co-star-s-brutally-1841067701. 
  16. ↑ "Is A.I. the Future of Astrology?" (in en-us). July 4, 2023. https://www.nytimes.com/2023/07/04/style/astrology-co-star-ai.html. 

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