Social:Timeline of social media

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This page is a timeline of social media. Major launches, milestones, and other major events are included.

Overview by decade

Decade Description
1970s and prior The PLATO system[1] (developed at the University of Illinois and subsequently commercially marketed by Control Data Corporation) offers early forms of social media with Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic,[2] perhaps the first online chat room; News Report, a crowd-sourced online newspaper, and blog; and Access Lists, enabling the owner of a notes file or other application to limit access to a certain set of users, for example, only friends.

Tom Truscott and Jim Ellis conceived the idea of Usenet in 1979 at the University of North Carolina at Chapel Hill and Duke University, and it was established in 1980.[3]

1980s As operating systems with a graphical user interface, such as Windows and Mac OS, begin to emerge and gain popularity, this creates an environment which allowes for early social media platforms to thrive and exist. Bulletin board systems (BBS) and Internet Relay Chat (IRC) were popular during this time period, and IRC is still widely used today.[4] The WELL, established in 1985, is one of the oldest still-operating online communities. Its name is an acronym for "The Whole Earth 'Lectronic Link", coined by Stewart Brand, creator of the Whole Earth Catalog.[5]
1990s The first massive social networking websites meant for outside of a specific group of users, LunarStorm,[6] Classmates.com,[1] and SixDegrees.com,[7] are launched. Up to this point, most, if not all, social networks are meant for a specific audience (for ex. students at a university). ICQ is also launched,[8] and remains operational up until the 2020s.[9]
2000s Various notable social media platforms such as Myspace, Facebook, and Twitter are developed and released, and blogging begins to gain popularity, with platforms like Blogger, WordPress, and Tumblr enabling easy creation of blogs with little to no effort. Instant messaging platforms such as AOL Instant Messenger (AIM) and Windows Live Messenger also become increasingly popular.[10]
2010s Many social media platforms are now thriving, and new ones are appearing sporadically. This includes popular blogs, instant messaging services (for ex. Whatsapp), and various social networking sites such as Facebook, LinkedIn, Snapchat, Twitter, and Instagram.[11]

With advances in smartphone technology, almost all social media services now have their own mobile apps,[12] with some even having computer programs.

2020s The majority of users of social media services now prefer using mobile apps, with apps such as TikTok, Instagram, Threads, and X (f.k.a Twitter) garnering and maintaining hundreds of millions of active users daily. Most well-established platforms (and influencers) focus on optimizing content for engagement, algorithmic personalization, and maximizing revenue through targeted advertising.

Timeline by year

Year Event type Description
1970s
1973 Milestone, Launch Talkomatic is created by Dave Woolley and Douglas Brown at the University of Illinois, as a multi-user chat room application.[13] It is an instant sensation among users in the PLATO System's online community. |- Launch
Launch
1974 Milestone ARPANET evolved into the Internet following the publication of the first Transmission Control Protocol (TCP) specification, RFC 675 (Specification of Internet Transmission Control Program), written by Vint Cerf, Yogen Dalal and Carl Sunshine.[14]
1980s
c. 1980 Milestone Bulletin Board System (BBS) emerges as one of the earliest known forms of social media, and remains popular and under development until the late 1990s.[15]
1984 Launch
1985 Launch The WELL is established, being one of the oldest still-operating online communities. Its name is an acronym for "The Whole Earth 'Lectronic Link", coined by Stewart Brand, creator of the Whole Earth Catalog.[5]
1988 Milestone, launch IRC rises from the roots of BBS (and was initially intended to extend it), offering a similar service and experience.[16][17] It has remained in use to this day.[4][18]
1995 Launch Classmates.com, originally launched as a list of school affiliations, is launched in December 1995. The site, founded by Randy Conrads, later incorporated features to help former and current classmates find and contact each other online.[19]
1996 Launch The Swedish social networking website LunarStorm, originally called Stajlplejs, is launched in 1996. The site, founded by Rickard Eriksson, was renamed LunarStorm in 2000 and has been described as "the world's first social media on the Internet" by the founder.[6]
Launch Hotline, a chat, bulletin board, and file-sharing program, is released.[20] The Hotline client, with its graphical user interface in contrast to text-based IRC, let users connect to Hotline servers run by individuals and by corporate users like Apple and General Motors.
Milestone, Launch ICQ is released by Israeli company Mirabilis.[8]
Launch
1997 Launch Social networking website SixDegrees.com is created.[7]
Milestone, Launch AOL Instant Messenger is released.[8]
1998 Launch Open Diary launches the first social blogging network, inventing the reader comment and friends-only content.[21]
Acquisition ICQ is acquired by AOL, and the service is patented.[22]
1999 Acquisition
Launch Yahoo Messenger instant messaging service launches.[8]
Launch MSN Messenger (also known as Windows Live Messenger), a messaging, video and voice calling service, launches.[8]
Launch LiveJournal, an early blogging platform and social network, launches.[23]
Launch BlackPlanet, the first social network for the African American community, launches.[24]
2000 Launch Something Awful, an American comedy website, launches its forums.[25]
Launch
Launch Friends Reunited launches, exploiting a gap in the UK market following the success of US website Classmates.com[26]
2001 Defunction SixDegrees.com shuts down.[15]
Milestone, Launch Windows Messenger is released, and is shipped with Windows XP. This is an integrated version of MSN Messenger.
Launch The Dutch journalism student Ramon Stoppelenburg launched Letmestayforaday.com as his personal social network, through which he collected invitations from all over the world to travel the world for free for over three years and write daily updates on his website in return.
2002 Launch Social networking and gaming site Friendster launches. The service would be popular in Asia and the Pacific Islands.[27]
Launch Meetup, a social gathering organization platform, launches.[28]
2003 Launch Business-oriented social networking service LinkedIn launches.[29]
Launch Social networking website Hi5 launches.[11]
Launch The business-oriented social networking website, XING, launches.[30]
Launch 4chan, an English-language imageboard, launches.[31]
Launch Myspace launches.[32]
Launch Skype, an instant messaging and video/voice calling service (VoIP), launches.[33]
2004 Milestone, Launch Facebook, the most popular social networking service to-date, launches.[34]
Launch Flickr, an image and video hosting website, launches.[35]
Launch Orkut, a social networking website owned by Google, launches.[36]
Launch Tagged, a social discovery website, launches.[11]
2005 Launch Bebo, a social networking website, launches.[37]
Milestone, Launch YouTube, a video-sharing website, launches.[38][39][40][41]
Acquisition Myspace is acquired by News Corporation for $580 million.[42]
Launch Qzone, a Chinese social networking website, launches.[43]
Launch Reddit, an American social news aggregation, web content rating, and discussion website, launches.[44]
Launch Renren, a Chinese social networking website, launches.[45]
Acquisition Yahoo acquires Flickr.[46]
Launch Facebook launches its photos feature with no restrictions on storage (but without the ability to tag friends).[47]
2006 Launch Twitter launches.[48]
Launch VK (VKontakte), a Russian-based social networking service that resembles Facebook, launches.[49]
Launch Facebook launches News Feed. The original news feed is an algorithmically generated and constantly refreshing summary of updates about the activities of one's friends.[50]
Launch Nasza Klasa launches, later rebranded NK.pl, peaking in popularity by 2009, becoming the biggest social media in Poland and the 4th most-visited website in the country.[51]
2007 Launch Tumblr, a microblogging and social networking website, launches.[52]
Launch
Launch Justin.tv, a live-streaming that allowed anyone to broadcast video online, launches.[53]
2008 Acquisition AOL buys Bebo for $850 million.[42]
2009 Acquisition FriendFeed is acquired by Facebook for $15 million in cash, and $32.5 million in stock.[54]
Launch Weibo, a Chinese microblogging website, launches.[55]
2010 Launch Pinterest, a photo-sharing website, launches.[56]
Acquisition AOL sells ICQ to Mail.Ru (formerly known as Digital Sky Technologies) for $185 million.[57]
Acquisition Bebo is sold by AOL to Criterion Capital Partners.[58]
Launch Instagram, a photo/video sharing and social media service, launches.[59]
Launch Path, a social networking-enabled photo sharing and messaging service for mobile devices, launches.[60]
Launch Quora, a question-and-answer platform, launches.[61]
2011 Launch Snapchat, a photo/video sharing and social media service, launches.[62]
Acquisition Microsoft acquires Skype Technologies for $8.5 billion.[63]
Launch Google+, a social networking service, launches.[64]
Launch Keek, a video-sharing and social media service, launches.[65]
Acquisition Myspace is sold to Specific Media by News Corp. for $35 million.[66]
Launch LinkedIn files for an IPO and trades its first shares under the NYSE symbol "LNKD", at $45 per share.[67]
Launch Twitch, a live-streaming service, launches. This service is a spin-off from Justin.tv, as it is more focused on broadcasting users playing video games.[68]
Launch Twitter overhauls its website to feature the "Fly" design, which the service says is easier for new users to follow and promotes advertising. In addition to the Home tab, the Connect and Discover tabs are introduced along with a redesigned profile and timeline of Tweets.[69]
2012 Milestone Facebook goes public, negotiating a share price of $38 apiece, valuing the company at $104 billion, the largest valuation to date for a newly listed public company.[70]
Launch Snapchat launches video sharing, allowing users to share 10-second videos.[71]
Launch Tinder, a dating-oriented social networking service, launches.[72]
Acquisition Facebook acquires Instagram for $1 billion in cash and stock.[73]
2013 Launch, Acquisition Vine, a video-sharing and social media service, launches shortly after being acquired by Twitter for $30 million.[74][75]
Launch Twitter files for its IPO, and begins trading on the New York Stock Exchange. The share closed at $44.90, giving the company a valuation of around $31 billion.[76]
Launch Instagram launches video sharing.[77]
Acquisition Tumblr is purchased by Yahoo! Inc. for $1.1 billion.[78]
Launch Slack, an instant messaging service designed for internal use by organizations and professionals, launches.[79]
Launch Yik Yak, a social media app for local discussion, is launched.[80]
Launch 8chan, a decentralized English-language imageboard, is launched by Fredrick Brennan.[81]
Launch Patreon, a crowdfunding site that would later become a subscription service for content creators on social media sites, is launched.[82]
Acquisition Bebo is purchased from Criterion Capitol Partners for $1 million by Bebo's founders.[83]
Launch Instant messaging and video/voice calling service Google Hangouts launches.[84]
Launch
Launch[lower-alpha 1] Myspace re-launches, coming out with a re-designed website, and a mobile app.[85]
2014 Defunction Justin.tv shuts downs to focus work on Twitch.[86]
Launch Musical.ly, a lip-syncing app, launches.[87]
Launch Snapchat launches collaborative timelines based on events.[88][89]
Acquisition Amazon acquires Twitch for $970 million.[90]
Defunction Orkut is shut down by Google.[91]
2015 Defunction Friendster shuts down due to "the evolving landscape in our challenging industry" and lack of engagement by the online community.[92]
Launch, Acquisition Periscope, a live video sharing app, launches shortly after being acquired by Twitter.[93]
Launch[lower-alpha 1] Bebo re-launches as a messaging app for iOS and Android.[94][95]
Launch Beme, a short video-sharing app, launches. The creators are Casey Neistat and Matt Hackett.[96]
Launch Discord, a free instant messaging and video/voice calling service (VoIP) designed for the gaming community, launches.[97]
Launch Meerkat, an application similar to Periscope, launches.[98]
2016 Launch Triller, a video editing app, is converted into a social networking service by allowing users to follow each other and share their videos publicly.[99]
Acquisition Microsoft acquires LinkedIn for $26.2 billion on 8 December 2016.[100][101]
Acquisition Time Inc. buys Myspace and its parent company.[102]
Defunction, Milestone Yahoo! discontinues its services for Windows, Mac, Linux, and Solaris clients in early August 2016. It now only supports Yahoo! Messenger on Android, iOS, and web clients.[103]
Defunction Vine announced that Twitter would be discontinuing the Vine mobile app, later renamed to "Vine Camera".[104]
Acquisition CNN acquires Beme, with the terms of acquisition remaining undisclosed.[105]
Launch Mastodon, a free and open-source software for self-hosting interlinking social networking services, is launched.
2017 Launch Gab, an alt-tech microblogging site,[106] is launched publicly on May 8, 2017.[107]
Acquisition ByteDance acquires Musical.ly for $1 billion.[108]
Launch Pillowfort, a microblogging and social networking service, is launched, and is billed as an alternative to Tumblr.[109]
Defunction Yik Yak is shut down following a rapid decline in users, accusations of rampant bullying, and the app's banning from some schools.[110]
~Acquisition Snapchat files for its IPO, and begins trading on the New York Stock Exchange. The share closed at $24.48, giving the company a valuation of around $33 billion.[111]
Launch TikTok, a short video-sharing and social media service, launches.[112]
Launch Co–Star, an astrological social networking service, launches.[113]
Milestone Tumblr announces a complete ban on adult content after Apple Inc. removes Tumblr from its App Store. The move triggers a massive drop in online traffic for Tumblr and a change in the internet landscape.[114]
Defunction AIM is discontinued as a service.[115]
Defunction Beme shuts down on January 31, following its acquisition by CNN in 2016.[116][105]
2018 Defunction Yahoo! Messenger shuts down on July 17, 2018.[117]
Defunction Musical.ly shuts down and migrates its users to TikTok.[87]
Defunction Path announces the termination of its service on September 17, 2018.[118] Its closure takes place nearly a month later, on October 18, 2018.[118]
Launch
2019 Defunction Google+ shuts down in April 2019 due to low user engagement and an API flaw.[119][120][121]
Acquisition Verizon Media announces it will sell Tumblr to Automattic, owner of WordPress.com and backer of WordPress for less than $3 million.[122]
2020 Launch Clubhouse, an audio-chat social networking app, launches.[123]
Launch BeReal, a messaging application that encourages users to share a photo or video of their lives once a day during a two-minute window, launches.[124]
2021 Launch Gettr, an alt-tech social media platform aimed at conservatives, is launched by Jason Miller, a former aide to U.S. President Donald Trump.[125]
Defunction NK.pl was shut down on 27 July ending a near-15 year history of once the most popular social media in Poland. Arrival of Facebook to the Polish market being cited as one of the reasons for the departure of users and eventual closure.[51]
Launch[lower-alpha 1] Yik Yak relaunches on the App Store.[126]
2022 Launch Truth Social, an alt-tech social media platform, is launched by former U.S. President Donald Trump.[127][128]
Acquisition Twitter is acquired and taken private by businessman Elon Musk in a $44 billion deal.[129]
2023 Launch Nostr, decentralized network protocol for a distributed social networking system, launches.[130]
Launch Bluesky, a decentralized microblogging platform, launches in closed beta.[131]
Milestone
Launch
2024 Acquisition Italian technology conglomerate Bending Spoons acquires Meetup.[28]
Launch Bluesky opens its platform to public registration.[132]
Acquisition Digital World Acquisition Corp. acquires Truth Social.[133][134][135]
Milestone First post on Twitter (now officially known as X) through the Neuralink brain-computer interface.[136]
Milestone The Protecting Americans from Foreign Adversary Controlled Applications Act was signed into law.[137]
Milestone Australia becomes the first country to have an age ban for under 16 on social media.[138]
Milestone App Store Accountability Act is introduced to the United States Congress for consideration.
2025 Milestone TikTok voluntarily suspends its services in the United States only for 12 hours, leaving a large number of users migrating to RedNote. This was due to uncertainty over whether the Protecting Americans from Foreign Adversary Controlled Applications Act, which took effect on January 19, 2025, would be enforced by President Joe Biden. Biden did not enforce the ban and neither did his successor Donald Trump, who took office the day after the ban legally went into effect. TikTok was the first social media app to suspend its services in the United States and the first to be legally banned in the United States.[139][140][141]
Acquisition xAI acquires X Corp for $33 billion.[142]
Event Telegram and xAI partnership is announced, with plans to integrate Grok into Telegram.[143]
Milestone Florida bans kids under 16 from signing up social media.[144][145]
Defunction Skype shuts down, following its decline in favor of Microsoft Teams, Slack, and Discord.[146]
Milestone US orders mandatory social media screening of Harvard's student visa applicants.[147]
Milestone Reddit sues AI company Anthropic, alleging inappropriate use of user-generated content without consent for model training.[148]
Launch Snap launches Lens Studio.[149]
Event X bans AI companies use of Twitter posts for training or fine-tuning.[150]
Milestone India orders X accounts belonging to Chinese state media blocked.[151]
Milestone Yandex, Meta Facebook and Instagram found spying on Android Chrome users since 2017.[152]
Launch Bitchat launches, enabling users to chat over local Bluetooth mesh networks.[153]
Launch Sora 2 app launches, allowing users to create, share, and view entirely AI-generated short videos, similar to TikTok.[154] Critics of OpenAI characterized this as the company leaning into AI slop.[155][156]
Milestone 2025 Nepalese Gen Z protests
Acquisition Bending Spoons acquires AOL from Yahoo for approximately $1.4 billion.[157]
Launch Group chats in ChatGPT launch.[158]

See also

  • Timeline of Facebook
  • Timeline of Instagram
  • Timeline of LinkedIn
  • Timeline of Pinterest
  • Timeline of Snapchat
  • Timeline of Twitter
  • Timeline of YouTube

Notes

  1. 1.0 1.1 1.2 relaunch

References

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