Software:Coupang Play

From HandWiki
Short description: South Korean online streaming platform
Coupang Play
Coupang Play logo: a blue triangle or play button surrounded by a blue halo, the word "coupang" in lowercase below. The "c", "o", "u" are brown, "p" in red, "a" in yellow, "n" in green, "g" in blue.
Type of site
OTT platform
Available inKorean
Area servedSouth Korea
OwnerCoupang
ProductsVideo on demand, Sports streaming
Websitewww.coupangplay.com (in Korean)
Users8.05 million (As of 2024)[1]
LaunchedDecember 24, 2020; 5 years ago (2020-12-24)
Current statusActive

Coupang Play (Korean: 쿠팡플레이) is a South Korean video on demand over-the-top streaming television service launched by Coupang in December 2020.[2] It is based on the former Hooq's assets. After the 2022 Saturday Night Live Korea sketch lampooning Korean presidential candidates went viral, Coupang Play gained popularity with a reasonable subscription fee compared to other OTT services such as Netflix, Wavve and TVING.[3] Coupang Play is included as part of Coupang's Rocket Wow paid membership.[4]

With 6.34 million subscribers by August 2023, Coupang Play had the fastest year-on-year subscriber growth compared to other streaming platforms.[5] After the addition of sports broadcasting, it had 8.05 million active users by January 2024.[1][6] Along with live streaming sports, the increase in original programs has drawn more users.[7]

In March 2025, Coupang Play acquired the exclusive South Korean rights to select English-language films and television shows from Max and Warner Bros. Pictures in a distribution deal with Warner Bros. Discovery.[8]

The service became available to general Coupang members as a free ad-supported platform in June 2025.[9]

Programming

Sports

Football

  • South Korea national football team
  • K League[10]
  • Bundesliga (from 2024–25 season)[11]
  • DFB-Pokal
  • Carabao Cup
  • La Liga (from 2023–24 season)[12]
  • Ligue 1[10]
  • Major League Soccer (2025, Los Angeles FC games only)
  • England: Premier League, FA Cup (from 2025/26 season)[13]
  • Eredivisie (from 2024–25 season)[10] (Feyenoord matches only)
  • AFC (2025–2028)[14]
    • National teams
      • 2026 FIFA World Cup qualification (from third round)[lower-alpha 1]
      • AFC Asian Cup (2023,[15] 2027)[lower-alpha 2]
      • 2026 AFC Women's Asian Cup
      • AFC Junior/Youth Championships
        • Men's/boys
          • AFC U-23 Asian Cup
          • AFC U-20 Asian Cup
          • AFC U-17 Asian Cup
        • Women's/girls
          • AFC U-20 Women's Asian Cup
          • AFC U-17 Women's Asian Cup
      • AFC Futsal Championships
        • AFC Futsal Asian Cup
        • AFC U-20 Futsal Asian Cup
        • AFC Women's Futsal Asian Cup
    • Clubs
      • AFC Champions League Elite
      • AFC Champions League Two
      • AFC Women's Champions League

Other sports

  • National Football League (shared with NFL Game Pass International on DAZN)[16]
  • Formula One[10]
  • One Championship[17]
  • FIVB Volleyball Women's Nations League
  • Coupang Play Series

Original programming

Template:Inc-tv

Scripted

  • One Ordinary Day (2021)[18]
  • Anna (2022)[19]
  • Unicorn (2022)
  • Returning Student: Straight-A But F in Love (2022)
  • Hit the Spot (2022)
  • Decoy (2023)
  • Boyhood (2023)[20]
  • Hide (2024)[21]
  • Cinderella at 2 AM (2024)[22]
  • What Comes After Love (2024)[23]
  • Family Matters (2024)
  • Newtopia (2025)
  • Confidence Queen (2025)[24]

Unscripted

  • Saturday Night Live Korea (2021; moved from tvN)[25]
  • Chain Reaction (2022)
  • Office Romance (2022)
  • Elite League (2023–2024; produced by MBN)[26]
  • Shooting Star (2024)

Notes

  1. ↑ all 10 South Korea matches, plus selected matches
  2. ↑ Finals tournament only

References

  1. ↑ 1.0 1.1 Kim, Ju-yeon (February 5, 2024). "Coupang Play becomes first Korean streaming service to surpass 8M monthly users". Korea JoongAng Daily. https://koreajoongangdaily.joins.com/news/2024-02-05/business/industry/Coupang-Play-becomes-first-Korean-streaming-service-to-surpass-8M-monthly-users/1974843. 
  2. ↑ Chae, Yun-hwan (24 December 2020). "E-commerce giant Coupang launches video streaming service". Yonhap News Agency. http://yna.kr/AEN20201224005500320. 
  3. ↑ Choi, Soo-jin (January 13, 2022). "신혜선 '어쩔티비' 한마디에 300만명 몰렸다…'가성비 OTT' 돌풍" (in ko). The Korea Economic Daily. https://www.hankyung.com/it/article/202201135848g. 
  4. ↑ Choi, Moon-hee (December 31, 2021). "Coupang Offers Most Attractive Paid Membership Benefits among e-Commerce Companies". BusinessKorea. https://www.businesskorea.co.kr/news/articleView.html?idxno=85180. Retrieved 26 March 2025. 
  5. ↑ Mun, So-jeong (September 12, 2023). "Coupang Play outpaces streaming rivals". The Korea Herald. https://www.koreaherald.com/article/3212590. 
  6. ↑ Kim, Dae-gi (February 6, 2024). "쿠팡플레이, 스포츠 콘텐츠로 입지 다진다" (in ko). Maeil Business Newspaper. https://www.mk.co.kr/news/it/10937974. 
  7. ↑ Lee, Yoon-seo (April 25, 2024). "Monthly users on local streaming platforms outpace Netflix, Disney+". The Korea Herald. https://www.koreaherald.com/article/3379957. 
  8. ↑ Gruenwedel, Erik (March 11, 2025). "WBD Inks Content Distribution Deal With South Korean Streamer Coupang Play". Media Play News. https://www.mediaplaynews.com/wbd-inks-content-distribution-deal-with-south-korean-streamer-coupang-play/. Retrieved 26 March 2025. 
  9. ↑ Lee, Gi-woo (May 9, 2025). "쿠팡플레이, 6월부터 '와우회원' 아닌 일반 회원에게도 공개" (in ko). Chosun Ilbo. https://www.chosun.com/economy/industry-company/2025/05/09/XBBF6JS7SFFZLFWZVWDMVLBPFI/. 
  10. ↑ 10.0 10.1 10.2 10.3 Nambiar, Rahul (28 February 2023). "Formula 1 unveils multi-year partnership with Coupang Play". https://sportsmintmedia.com/formula-1-unveils-multi-year-partnership-with-coupang-play/. 
  11. ↑ "Bundesliga International announces long-term strategic cooperation with Coupang Play" (Press release). DFL Deutsche Fußball Liga GmbH. 27 November 2023. Retrieved 20 December 2023.
  12. ↑ Sim, Josh (20 October 2022). "La Liga to be streamed exclusively by Coupang Play in South Korea". https://www.sportspromedia.com/news/la-liga-tv-rights-coupang-play-streaming-south-korea/. 
  13. ↑ Yusuf, Imran (3 May 2024). "EXCLUSIVE: First EPL, FA Cup joint sale as Coupang poised to bag rights in Korea". SportBusiness. https://www.sportbusiness.com/news/exclusive-first-epl-fa-cup-joint-sale-as-coupang-poised-to-bag-rights-in-korea/. 
  14. ↑ "AFC confirms media rights deal for the 2025-2028 cycle with Korea Republic's Coupang Play". 26 April 2023. https://www.the-afc.com/en/more/afc_news/news/afc_confirms_media_rights_deal_for_the_2025-2028_cycle_with_korea_republic%E2%80%99s_coupang_play.html. 
  15. ↑ "[보도자료 쿠팡플레이, 2023 카타르 아시안컵 전 경기 디지털 생중계!"] (in ko). 28 December 2023. https://news.coupang.com/archives/33241/. 
  16. ↑ Team, Newsroom (2021-09-08). "[보도자료 쿠팡플레이, 3년간 NFL 경기 디지털 독점 생중계"] (in ko-KR). https://news.coupang.com/archives/10268. 
  17. ↑ "How To Watch ONE 157: Petchmorakot Vs. Vienot Live On 20 May" (in en-US). 2022-05-10. https://www.onefc.com/news/how-to-watch-one-157-petchmorakot-vs-vienot-live-on-20-may/. "The main card broadcasts live on Coupang Play and IB Sports" 
  18. ↑ Lee, Jae-lim (September 16, 2021). "Coupang Play to air first original series 'One Ordinary Day' from November". https://koreajoongangdaily.joins.com/2021/09/16/entertainment/television/Coupang-Play-One-Ordinary-Day-November/20210916152100279.html. 
  19. ↑ Lee, Gyu-lee (May 31, 2022). "Bae Suzy's new series, 'Anna,' to premiere June 24". https://www.koreatimes.co.kr/www/art/2022/06/688_330155.html. 
  20. ↑ Lee, Gyu-lee (November 21, 2024). "Im Si-wan takes on comedic role in Coupang Play series 'Boyhood'". https://www.koreatimes.co.kr/www/art/2024/02/398_363581.html. 
  21. ↑ Park, Jung-sub (February 6, 2024). "Error: no |title= specified when using {{Cite web}}" (in ko). JTBC News. https://entertain.naver.com/read?oid=437&aid=0000378453. 
  22. ↑ Ahn, Tae-hyun (July 4, 2024). "Error: no |title= specified when using {{Cite web}}" (in ko). News1. https://m.entertain.naver.com/article/421/0007642215. 
  23. ↑ Yoon, Hyo-jung (July 18, 2024). "Error: no |title= specified when using {{Cite web}}" (in ko). News1. https://m.entertain.naver.com/article/421/0007671775. 
  24. ↑ Jang Da-hee (July 15, 2025). "박민영-박희순-주종혁, 악당 잡는 사기단 변신…'컨피던스맨 KR' 9월 공개" (in ko). MBC Entertainment. Naver. https://m.entertain.naver.com/now/article/408/0000273197. 
  25. ↑ Yang, Haley (August 20, 2021). "Lineup announced for Coupang Play's new 'SNL Korea'". Korea JoongAng Daily. https://koreajoongangdaily.joins.com/2021/08/20/entertainment/television/SNL-Korea-Saturday-Night-Live-Korea-Coupang-Play/20210820184200390.html. 
  26. ↑ Lee, Tae-hee (February 22, 2024). "Coupang Play's 'Elite League' to return for second season" (in en). Korea JoongAng Daily. https://koreajoongangdaily.joins.com/news/2024-02-22/national/kcampus/Coupang-Plays-University-War-to-return-for-second-season-/1986887. 



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