Company:Jidu Auto

From HandWiki
Short description: Chinese automobile manufacturer
Shanghai Jidu Auto Co., Ltd.
TypePrivate
IndustryAutomotive industry
Founded2021; 3 years ago (2021)
HeadquartersRobobase, Jiading District, Shanghai, China
Key people
Joe Xia (CEO)
Gang Luo (COO)
Frank Wu (CDO)
Owner
Number of employees
Approx. 4000 (2024)

Jidu Auto is a joint venture premium intelligent EV startup between Chinese tech giant Baidu and car manufacturer Geely. It is headquartered in Shanghai, China. Jidu Auto was founded in March 2021 as a technology Ai company mainly focused on the development of advance intelligence and autonomous electric vehicles and intends to release a full portfolio of its product lineups in different segments starting in 2022.[1]

History

Originally founded in March 2021 with an investment of $300 million,[2] Jidu Auto completed a $400 million Series A financing in January 2022 from Baidu and Geely,[3][4][5]

On December 7, 2022, Jidu Auto changed its legal name to Shanghai Mihang Automobile Co., Ltd.[6]

On February 15, 2023, Jidu Auto announced that the firm would use Baidu's self-developed Ernie bot Artificial intelligence in its production cars as the first company to provide an interactive experience with artificial intelligence in production vehicles.[7][8]

Relation with Ji Yue brand

Ji Yue (极越) brand was established in August 2023,[9] a second company between Geely and Baidu to reconstruct the partnership between the two companies.[10][11] The Ji Yue brand is 65% owned by Geely and 35% by Baidu which makes Ji Yue brand a subsidiary under Geely Group rather than a joint venture company like Jidu. Due to the Chinese government's policies, Baidu as the controlling company of Jidu, cannot obtain the qualification to manufacture cars. The purpose of establishment of Ji Yue was to turn Geely as the controlling company to solve the restriction of car manufacture qualification. The Jidu Auto become a technology solution company to develop AI driving technology and will not be an independent car marque.

With the new Ji Yue brand, the previous Jidu Robo-01 was renamed as Ji Yue 01. The Ji Yue brand inherited the brand logo created by Jidu Auto.[12][13]

Products

The Ji Yue vehicles will be manufactured in Hangzhou Bay in Ningbo, where Geely's headquarter and several Geely plants are located.[14]

  • Ji Yue 01 (2023–present), mid-size SUV
  • Ji Yue 07 (to commence), mid-size sedan

References

  1. "Jidu Auto to invest billions in electrification by 2026" (in en-US). 2021-04-27. https://www.electrive.com/2021/04/27/154085/. 
  2. "Baidu's electric car brand Jidu closes $400M Series A round". techcrunch.com. January 26, 2022. https://techcrunch.com/2022/01/26/baidus-electric-carmaker-jidu-series-a/. 
  3. "Jidu Auto steps up to roll out mass-produced robocars". chinadaily.com.cn. June 8, 2022. https://www.chinadaily.com.cn/a/202206/14/WS62a7f247a310fd2b29e62963.html. 
  4. Knight, Will (June 8, 2022). "China's Jidu Robo-1 Looks Like It's From the Future. Maybe It Is". Wired (wired.com). https://www.wired.com/story/baidu-jidu-robo-1-autonomous-car/. 
  5. "Why Do We Think JIDU is a "Bad Business"". equalocean.com. July 13, 2022. https://equalocean.com/analysis/2022071318495. 
  6. "Baidu's Jidu Automobile Has A New Name". carnewschina.com. December 7, 2022. https://carnewschina.com/2022/12/07/jidu-automobile-has-a-new-name/. 
  7. "Jidu Auto to Provide World's First AI Chatbot Experience in Smart Cars". yicaiglobal.com. February 15, 2023. https://www.yicaiglobal.com/news/jidu-auto-to-provide-world-first-ai-chatbot-experience-in-smart-cars. 
  8. Cheng, Evelyn (February 14, 2023). "Chinese EV startup Jidu plans to use ChatGPT-like tech". CNBC. https://www.cnbc.com/2023/02/15/chinese-ev-startup-jidu-plans-to-use-chatgpt-like-tech.html. 
  9. "极越 | 创造汽车机器人新物种" (in zh). https://www.jiyue-auto.com/. 
  10. 马清. "Geely, Baidu unveil new car brand Ji Yue". https://www.chinadaily.com.cn/a/202308/15/WS64db0929a31035260b81c3f1.html. 
  11. "JI YUE – Zhejiang Geely Holding Group" (in en-US). https://zgh.com/jiyue/?lang=en. 
  12. "百度吉利合作造车"集度"之后添"极越" 二者有何不同? | 投中网". https://www.chinaventure.com.cn/news/110-20230816-376732.html. 
  13. "Geely, Baidu Hitch Up on New EV Brand - Caixin Global" (in en). https://www.caixinglobal.com/2023-08-16/geely-baidu-hitch-up-on-new-ev-brand-102093786.html. 
  14. Yang, Yingzhi; Diviggiano, Alessandro (June 8, 2022). "Baidu's electric vehicle firm Jidu unveils first 'robot' car". Reuters. https://www.reuters.com/technology/baidus-electric-vehicle-firm-jidu-unveils-first-robot-car-2022-06-08/. 

External links

  • (in Chinese)