Finance:Barbenheimer

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Short description: 2023 Internet phenomenon
The Fine Arts Theatre in Asheville, North Carolina, United States, displaying showtimes for both films
Barbie creator Ruth Handler with Barbie dolls
Vintage photograph of Robert Oppenheimer
Barbie creator Ruth Handler and J. Robert Oppenheimer

Barbenheimer (/ˈbɑːrbənhaɪmər/ BAR-bən-hy-mər)[lower-alpha 1] is a cultural phenomenon which preceded and continues to surround the simultaneous theatrical release of two films, Warner Bros. Pictures's Barbie and Universal Pictures's Oppenheimer, on July 21, 2023. The word is a portmanteau of the films' titles. The strong contrast between Barbie—a fantasy comedy by Greta Gerwig about the fashion doll Barbie—and Oppenheimer—an epic biographical thriller by Christopher Nolan about physicist J. Robert Oppenheimer, scientific director of the Manhattan Project—prompted a comedic response from Internet users, including memes, merchandise and memorabilia. Polygon described the two films as "extreme opposites", and Variety called the phenomenon "the movie event of the year".[5]

The simultaneous release was one instance of counterprogramming. As the release date approached, discussion centered on the appositeness of watching the films as a double feature, as well as in what order to watch them, instead of generating a rivalry. Cast members of both responded by encouraging audiences to watch the films on the same day. Celebrity participants included actor Tom Cruise, who purchased tickets to watch both while his latest film, Mission: Impossible – Dead Reckoning Part One, was still playing in theaters. While the phenomenon began as a joke about the two films' seemingly endless differences, some media commentators have pointed out similarities; both films have been analyzed as exploring existentialism and the theoretical notion of the Anthropocene, each has an Academy Award-nominated director and screenwriter[lower-alpha 2] and a large ensemble cast, and both were produced by a husband-and-wife production company.[lower-alpha 3]

Both Barbie and Oppenheimer received critical acclaim[lower-alpha 4] and exceeded box-office expectations.[18] Their joint opening weekend was the fourth-largest at the American box office, and both rank among the highest-grossing films of 2023. The phenomenon also extended to the year's awards season, in which both films emerged as leading contenders. The films earned a combined 21 nominations at the 96th Academy Awards, with Oppenheimer receiving the most of the year at 13.[19]

History

Release date dispute

Greta Gerwig
Christopher Nolan
Barbie director Greta Gerwig and Oppenheimer director Christopher Nolan

In December 2020, citing the impact of the COVID-19 pandemic on cinema, WarnerMedia, the then-parent company of Warner Bros. Pictures, announced it would release all 17 of its upcoming 2021 films exclusively on its streaming service, HBO Max, in what was nicknamed "Project Popcorn". This decision was heavily criticized the same month by director Christopher Nolan, whose films had been distributed by Warner Bros. since 2002's Insomnia. In a statement to The Hollywood Reporter, Nolan said, "Some of our industry's biggest filmmakers and most important movie stars went to bed the night before thinking they were working for the greatest movie studio and woke up to find out they were working for the worst streaming service." He also said that Warner Bros. "[doesn't] even understand what they're losing", and that the "decision [made] no economic sense".[20][21] Warner Bros. eventually backed off from the streaming-exclusive releasing plan for their feature films in March 2021.[22]

Nevertheless, after Warner Bros.' initial plan, Nolan met with several rival studios, and announced in September 2021 that his next film, Oppenheimer, would be distributed by Universal Pictures instead of Warner.[23] Conditions for making his next film with Universal included: a budget of $100 million, a marketing budget of equal size, creative control, 20% of first-dollar gross, a blackout period whereby the studio would not release another movie three weeks before or after release and, to ensure it would not land on a streaming service immediately, a 100-day theatrical window.[24] The following month, Universal announced the July 21, 2023, release date for Oppenheimer.[25][26] Warner Bros. had originally scheduled the Looney Tunes-related comedy Coyote vs. Acme to be released on the same date of July 21,[27] but in April 2022, the studio announced that the film Barbie would be released on that date instead,[28] having it directly compete against Nolan's film.[29]

Nolan's disagreement with Warner was cited as the principal cause of this decision,[30] with Insider speculating that the decision to release the long-in-development Barbie directly opposite Oppenheimer may have been revenge against Nolan for ending his collaboration with the company. The mid-July date was relevant, beginning with The Dark Knight and with the exception of Interstellar (which was released in early November 2014, as distributed by Paramount Pictures in the United States and Canada, and by Warner Bros. internationally) and Tenet (which was delayed from the original release date of July 17, 2020, following the COVID-19 pandemic), Nolan's films have been released in mid-July.[31] Newly appointed Warner Bros. heads Michael De Luca and Pamela Abdy later stated that they wished to reconcile with Nolan;[32] box office experts questioned why Warner refused to move Barbie's release date if they wished to restore relations with Nolan.[33] According to Margot Robbie, Oppenheimer producer Charles Roven called her and suggested they move the release date for Barbie, but she declined.[34]

Nolan was reportedly annoyed by Warner Bros.' decision to schedule Barbie on the same date as Oppenheimer.[31][35] Despite this, when asked by an Insider reporter whether his split with Warner was indeed the cause of Barbie's release date, Nolan laughed and said he was "not going to answer that question", adding that theaters now have "a crowded marketplace with a lot of different movies ..., and those of us who care about movies are thrilled about that".[31][35] When asked about the films sharing the same release date, Nolan told an IGN reporter that a "crowded marketplace" is "here and that's terrific".[36][37]

Public reaction

A man in a Halloween costume as the Barbenheimer phenomenon

The first known use of the term "Barbenheimer" was in a post on Twitter dated April 15, 2022, by Matt Neglia, editor-in-chief of the entertainment awards website Next Best Picture. The post made fun of the fact that both films seemed to be constantly announcing new cast members. Neglia later said he did not remember writing the post.[38]

Use of the term gained pace in 2023, as Internet users noted the juxtaposition of the films and posted memes on Twitter. Fan-made posters for Barbenheimer circulated online.[39][40] Shirt designers on Etsy began creating merchandise based on the Barbenheimer phenomenon. Early versions of these shirts directly used the wordmarks of the films and placed them side-by-side, while later versions used a Barbie-inspired "Barbenheimer" wordmark.[4] Several tweets referenced the Sherbet Homes in Pacific Palisades, Los Angeles, side-by-side homes noted for one's black demeanor and the other's pink appearance.[41]

Two Dallas video editors made US$14,400 selling Barbenheimer shirts.[42] Businesses have also posted about the phenomenon; a Barnes & Noble store in Olympia, Washington, presented a "Barbeinheimer [sic] Starter Pack" on TikTok, accruing 30,000 likes.[43]

A retired Boston University professor named Barbara Oppenheimer, a third cousin through her husband to J. Robert Oppenheimer, praised both films.[44]

Marketing

The films' marketing differed greatly. Barbie's marketing, estimated to cost $150 million to Oppenheimer's $100 million, used a wide range of immersive partnerships and tie-in products. Oppenheimer took a more low-key approach, aiming to cultivate intrigue with trailers and an online countdown to the 78th anniversary of the first nuclear explosion.[45]

Barbie held a premiere on July 12, 2023, in London,[46] where Oppenheimer held another the next day;[47] on July 14, SAG-AFTRA, an American labor union of film, television, and voice actors, declared a strike action, effectively halting any promotional event that involved any member in the guild.[48] Barbie star Margot Robbie showed her support in the action when questioned by a Sky News reporter at the film's London event.[49] Despite Oppenheimer's London premiere being moved up an hour early, the cast of the film left during the screening in support of the strike.[50][51] SAG-AFTRA President Fran Drescher later claimed the studios "duped" the guild into accepting a 12-day-extension for negotiations to continue promoting summer films such as Barbie and Oppenheimer.[52]

Double feature viewing

Many Hollywood personalities and Internet users have viewed the films as a double feature,[53][54] with a debate on viewing order being part of the meme.[54][55][56]

Margot Robbie, who portrays the titular character in Barbie, suggested watching Barbie, then Oppenheimer, and then Barbie again.[54][56] President Barbie's actor in Barbie, Issa Rae, said that "If you see Oppenheimer last then you might be a bit of a psychopath."[54][56] CNN Entertainment writer Scottie Andrew recommended watching Oppenheimer first and Barbie second, comparing it to "saving dessert for after dinner".[55]

Counterprogramming

Sold out screenings of Barbie and Oppenheimer at the Crouch End Picturehouse in North London on July 22

The Barbenheimer phenomenon is an instance of counterprogramming, a marketing strategy in which a tonally different film is released on the same day as a major film to appeal to an underrepresented group.[57] Universal successfully deployed counterprogramming as early as 2002, when it opened the dramedy About a Boy opposite the science-fiction blockbuster Star Wars: Episode II – Attack of the Clones.[58] The former enjoyed the strongest opening for a British film that year, finishing with over $130 million.[59]

BBC News observed the phenomenon occur during October 2013 when two very different Scotland set films, black crime comedy Filth, and romantic musical Sunshine on Leith open the same week in the UK. Men's magazine GQ observed the phenomenon occurring in the holiday season, such as Avatar: The Way of Water and Puss in Boots: The Last Wish in 2022, and compared summer to an "all-or-nothing bloodsport". In 2022, counterprogramming occurred with the summer films Top Gun: Maverick and The Bob's Burgers Movie, in which the latter is a smaller film than the former, allowing for such a dynamic.[57]

The release date of Barbie and Oppenheimer drew parallels to the same U.S. release date of Nolan's superhero film The Dark Knight (distributed by Warner Bros.) and the jukebox musical Mamma Mia! (distributed by Universal) on July 18, 2008.[60] Actor Tom Cruise, producer and lead actor of Mission: Impossible – Dead Reckoning Part One which opened the week before the two films, fervently promoted his film over Oppenheimer and Barbie to erode Oppenheimer's three-week IMAX exclusivity window.[30]

Barbenheimer has seen comparisons to the simultaneous release of the video game titles Animal Crossing and Doom Eternal on March 20, 2020, which prompted a similar online crossover phenomenon at the time.[61][62] The trend also appeared with the series finales of the television series Nancy Drew and Riverdale, both of which aired on August 23, 2023, on The CW.[63][64]

In light of Barbenheimer, other studios concocted similar events to their upcoming releases. This includes "Saw Patrol", named after Saw X and PAW Patrol: The Mighty Movie released September 29, 2023, though this received a more mixed response.[65] In an opposite of this move however, Universal moved The Exorcist: Believer up from its intended October 13, 2023, date to October 6 to avoid competing with Taylor Swift: The Eras Tour that was releasing the same day, thus preventing an "Exorswift" release schedule.[66][67]

Reception

Box office

Projections

Going into their opening weekends, Barbie was projected to gross $90–120 million in its opening weekend, and Oppenheimer was projected to gross $45–50 million.[68][69][70] Two weeks before their release, AMC Theatres announced that more than 20,000 AMC Stubs members had pre-booked tickets to both films on the same day, resulting in a 33% increase in double-feature tickets from July 7 to 10.[71][72] On July 17, AMC announced 40,000 members had pre-ordered tickets.[73] According to cinema chain Vue International, nearly one-fifth of people who bought a ticket for Oppenheimer also bought a ticket for Barbie.[74]

The Barbenheimer phenomenon helped boost box-office revenue, which was still recovering from the effects of the COVID-19 pandemic and a slow seasonal film season.[75][76]

The New York Times called the films' dual opening weekend "the last happy weekend for many months", as the 2023 Hollywood labor disputes would likely delay the release of films expected to be award-season contenders.[77][78]

Gross

Both films exceeded box-office expectations.[79][80][81] Barbie became the highest-grossing domestic release in Warner Bros history, surpassing Nolan's The Dark Knight.[82] In the United States and Canada, Barbie grossed $22.3 million in Thursday night previews, while Oppenheimer grossed $10.5 million. This was the first time two movies released in the same weekend have grossed more than $10 million each in their previews. Including previews, the films made $70.5 million and $33 million on their first days, respectively, which led to weekend projections being increased to $160 million and $77 million. The films went on to debut to $162 million and $82.4 million, respectively. The Barbenheimer phenomenon was credited with boosting interest in the films, with a total of 79% of tickets sold over the weekend (52% for Barbie and 27% for Oppenheimer) being for the two films, a total of 18.5 million people.[83][84] Additionally, Oppenheimer made $4.98 million from audience members who saw the film because their desired Barbie showtime was sold out.[85] IMAX CEO Richard Gelfond described the weekend as a paradigm shift, referring to Oppenheimer bringing in $35 million from 740 IMAX screens.[86] Oppenheimer saw the second-largest opening not to top the domestic box office, falling short of Inside Out's $90.4 million opening by a small margin.[87] Barbie and Oppenheimer led the July 21–23 weekend to a total revenue of $310.8 million, making it the fourth-largest aggregate domestic weekend ever, behind the weekends led by the openings of Avengers: Endgame (April 26–28, 2019, $402 million), Avengers: Infinity War (April 27–29, 2018, $314 million), and Star Wars: The Force Awakens (December 18–20, 2015, $313 million).[88][89]

Barbenheimer boosted box office values to their highest point since 2019 as part of a series of "unusual blockbusters". Summer 2023 film releases featured underperformances from franchise films, bucking a 10-year run of the highest-grossing summer movies being sequels. The Barbenheimer "jolt" arrived while the 2023 summer box office was 7 percent behind the 2022 season; by Labor Day, the U.S summer box office had reached $4.1 billion, 19 percent ahead of the 2022 box office by the same date.[90]

Title Box office gross Budget Ref.
U.S. and Canada Other territories Worldwide
Barbie $635,928,220 $805,600,000 $1,441,528,220 $145,000,000 [91][92]
Oppenheimer $326,103,585 $629,141,287 $955,244,872 $100,000,000 [93][94]
Total $962,031,805 $1,434,741,287 $2,396,773,092 $245,000,000

Film industry reaction

Barbie star Margot Robbie and Oppenheimer star Cillian Murphy

Tom Cruise, whom director Steven Spielberg proclaimed had "saved Hollywood's ass" with the success of Top Gun: Maverick the previous year,[95] referred to Barbie and Oppenheimer as a double feature in a Twitter post along with photographs of him and Mission: Impossible – Dead Reckoning Part One director Christopher McQuarrie with tickets to the two films.[96][lower-alpha 5] Similarly, Gerwig and Barbie star Margot Robbie were featured in photographs on the Barbie Twitter holding up tickets to Oppenheimer, as well as Mission: Impossible – Dead Reckoning Part One.[96][lower-alpha 6] At the premiere of Air, actor and Oppenheimer star Matt Damon told Vanity Fair that audiences are "allowed to go see two movies in a weekend".[97] Director Francis Ford Coppola called the box office success of both films "a victory for cinema".[98] Director Martin Scorsese called the event a, "perfect storm" that offered hope for a "different cinema to emerge."[99]

At the world premiere of Barbie in Los Angeles , Gerwig and Issa Rae praised the double feature concept. Rae said, "I love that there's solidarity though where people tried to pit us against one another but now it's turned into like a double-feature situation".[100] In an interview with La Vanguardia, Oppenheimer star Cillian Murphy endorsed the phenomenon, saying, "My advice would be for people to go see both, on the same day. If they are good films, then that's cinema's gain."[101][102] At the London premiere for Barbie, Robbie said she wants a Barbenheimer shirt signed by Murphy.[103]

Japanese response

The Barbenheimer phenomenon sparked negative reactions in Japan ,[104] where Oppenheimer is seen as a controversial film, and has not been screened.[105] When the live-action Barbie film's official Twitter account (@barbiethemovie) reacted favorably to image designs created by fans that incorporated the mushroom cloud of and fire from an atomic bomb and punning ("It will be a blast"), it was met with anger[106] and intense disdain within Japan.[107] This was attributed to Japan's educational emphasis on the destruction caused by nuclear weapons,[citation needed] as the only country to have been attacked by them. As a result, mushroom clouds and atomic bombs were considered inappropriate for casual or comedic usage.[108] The timing of the incidents also coincided with the 78th anniversary of the Hiroshima and Nagasaki bombings.[109] Barbie was also released in Japan on August 11, 2023, just two days after the 78th anniversary of the bombing of Nagasaki.[110] A Change.org petition demanding an apology from the official Barbie Twitter account was launched, acquiring over 22,600 signatures.[111] The hashtag #NoBarbenheimer trended on Twitter, with over 100,000 retweets.[109] Some Japanese users also made memes showing the Twin Towers with pink smoke or Barbie hanging out with Osama bin Laden to show Americans their perspective on the bombing of Japan during World War II, though this is widely viewed as having backfired due to many Americans' taste for 9/11 humor.[112]

The Japanese branch of Warner Bros. issued a statement of regret on July 31, 2023 (JST) through its own Twitter account for the Barbie film (@BarbieMovie_jp), condemning the actions of the U.S. headquarters and urging them to "take appropriate action." On the night of July 31, 2023 (PST), Warner's headquarters issued a statement to news outlets, writing that it regrets "its recent insensitive social media engagement" and that it "offers a sincere apology ", and the Barbie film's American Twitter account reportedly began to delete the replies in question.[113][114][106] Mitsuki Takahata, who provides the voice of Barbie in the Japanese dub of the film, voiced her disappointment on her Instagram account and stated that she had considered dropping out of a promotional event planned to take place on August 11, 2023.[109]

Analysis

The Economist observed that the "two films encapsulate some of the caprices of the modern movie industry", with Barbie being an IP-driven film projected to gross twice as much (in its opening weekend) as Oppenheimer, a standalone film. The paper also concluded that, in the advent of the increased nuclear anxiety following the Russian invasion of Ukraine and developments around the nuclear arsenals of China and North Korea, audiences are less willing to see a realist drama film such as Oppenheimer than they are eager to see an escapist comedy film such as Barbie, recalling similar instances of the dynamic in American film history.[115] Senior media analyst Paul Dergarabedian of Comscore opined that the Barbenheimer phenomenon was unprecedented, feeling that ordinarily, the simultaneous release of two significant films would have "cannibalized" each other, but in the case of Barbenheimer, would be "additive and complementary". He believes that the phenomenon would attract a wide demographic, with older audiences hearing about Oppenheimer through review pieces and listening to the radio, while Barbie would draw a big audience on its opening weekend because its 'fear of missing out' factor "is going to be off the charts".[116]

Writing for FirstShowing, Alex Billington compared how philosophical both films were, citing concepts present in each such as existentialism, Marcel Proust, and how both protagonists discover truth similar to Plato's Cave.[117] Slavoj Žižek, in The New Statesman, argues that both films feature main characters that attempt to escape fantasy and uncover a deeper reality, only to discover that their reality itself is constituted in relation to fantasy.[118]

Though the Internet joke began as a reference to the two films' seeming differences, some writers have pointed out similarities between them, including that "Nolan and Gerwig are both [Oscar-nominated] directors,[lower-alpha 2] both have huge ensemble casts of stars, and they are both produced by husband and wife production companies".[lower-alpha 3][119] Writing for The Escapist, critic Darren Mooney also found similarities between the two films, noting that both "are about the relationship that exists between imagination and reality, as well as about what happens when ideas begin to manifest themselves in the corporeal world. In both cases, the results are fundamentally terrifying, although the movies reach decidedly different conclusions."[120] Sonia Rao of The Washington Post notes that the two films share a common notion: "The corruptibility of men".[121] Also in the The Washington Post , Tyler Austin Harper wrote that both films explore the theoretical notion of the Anthropocene, the geological epoch defined by humanity's impact: "Despite their apparent differences, both Barbie and Oppenheimer tell the story of core ideas of the 20th century: accelerating militarism and unbounded consumption, ideas which might well outlive our species in the form of plastic and plutonium's lingering traces across our fragile planet."[122]

Jake Coyle of the Associated Press analyzed the box office gross of Barbie and Oppenheimer and noted that their success may point to audiences wanting more originality in films, following "flopbusters" like The Flash and Indiana Jones and the Dial of Destiny, both of which became box-office bombs.[123] Writing for IndieWire, Eric Kohn repeated the sentiment, "audiences want originality and invention, not endless sequels", suggesting studios would benefit from cultivating young, visionary directors at film festivals. Kohn also cautioned that rather than attempting to replicate Barbenheimer's success, studios would benefit more by considering why it can’t be replicated.[124]

Cinema showing Barbie and Oppenheimer in Hof, Bavaria; several German journalists attributed the success of Barbenheimer to astroturfing

Journalist Larissa Kuhnert from German newspaper Neues Deutschland attributed the success of the phenomenon to astroturfing.[125] According to journalist Thomas Koch from the German magazine Wirtschaftswoche, the success of Barbenheimer is said to have been planned by Mattel Marketing.[126]

Reviews

Of critics reviewing the double feature, an SFGate reviewer who watched Barbie first judged it to be the better film and "kinda hope[d]" Gerwig would make a film about Oppenheimer.[127] An IndieWire reviewer who watched Oppenheimer first (with several audience members dressed in pink and one wearing a Barbenheimer T-shirt) said the films worked "decently" as a double feature.[128] On the other hand, a reviewer in The Guardian who also watched Oppenheimer first compared the experience to whiplash and to "having your mother's funeral invaded by a flashmob of parking circus clowns".[129] In a paired review in The New Yorker that criticized both films, Anthony Lane found similarity in performances that, in his opinion, threaten to overshadow the starring roles: "[J]ust as Downey [Robert Downey Jr., as Lewis Strauss] threatens to pull Nolan's film out of orbit, so, in "Barbie," does Gosling [Ryan Gosling, as Ken] attract a dangerous share of the dramatic energy". The review also noted that in both films, characters describe the premise of the film as "impossible".[130]

Accolades

Variety and IndieWire projected both films to be Oscar contenders, including several categories which could pit both films against each other.[131][132] Oppenheimer received the most nominations of any film that year with 13, ahead of Barbie's eight, overlapping in six categories: Best Picture, Best Supporting Actor, Best Supporting Actress, Best Adapted Screenplay, Best Costume Design and Best Production Design.[133]

Oscar Categories
Barbie Oppenheimer
Best Picture David Heyman, Margot Robbie, Tom Ackerley and Robbie Brenner Emma Thomas, Charles Roven and Christopher Nolan
Best Director Christopher Nolan
Best Actor Cillian Murphy as J. Robert Oppenheimer
Best Supporting Actor Ryan Gosling as Ken Robert Downey Jr. as Lewis Strauss
Best Supporting Actress America Ferrera as Gloria Emily Blunt as Kitty Oppenheimer
Best Adapted Screenplay Greta Gerwig and Noah Baumbach; based on characters created by Ruth Handler Christopher Nolan; based on the biography American Prometheus by Kai Bird and Martin J. Sherwin
Best Cinematography Hoyte van Hoytema
Best Editing Jennifer Lame
Best Costume Design Jacqueline Durran Ellen Mirojnick
Best Production Design Production Design: Sarah Greenwood; Set Decoration: Katie Spencer Production Design: Ruth De Jong; Set Decoration: Claire Kaufman
Best Makeup and Hairstyling Luisa Abel
Best Sound Willie Burton, Richard King, Kevin O'Connell, and Gary A. Rizzo
Best Score Ludwig Göransson
Best Song "I'm Just Ken" music and lyrics by Mark Ronson and Andrew Wyatt and "What Was I Made For?" music and lyrics by Billie Eilish and Finneas O'Connell

Both films led the nominations at the 81st Golden Globe Awards, with Barbie gaining a leading nine nods and Oppenheimer trailing with eight.[134] Oppenheimer won five Golden Globes including Best Drama, Director and Actor, while Barbie won two, Best Cinematic and Box Office Achievement and Song.[135] Both films also led the nominations at 29th Critics' Choice Awards with Barbie receiving a record-breaking 18 and Oppenheimer securing 13 nominations, tied for second-most with Yorgos Lanthimos's Victorian era black comedy Poor Things.[136] Oppenheimer walked away with eight awards, the most of the night, including Best Picture and Best Director. Barbie secured six wins, including Best Original Screenplay and Best Comedy, and America Ferrera, one of the film's actors, received the #SeeHer Award. They also led the nominations at the 30th Screen Actors Guild Awards, with both films receiving four nods.[137]

Notes

  1. ↑ Also known as Oppenbarbie (/ˈɒpənbɑːrbi/ OP-ən-bar-bee), Barbieheimer (/ˈbɑːrbihaɪmər/ BAR-bee-hy-mər),[1][2][3] and Boppenheimer (/ˈbɒpənhaɪmər/ Template:Respelling).[4]
  2. ↑ 2.0 2.1 At the 90th Academy Awards held on March 4, 2018, both Greta Gerwig and Christopher Nolan were nominated in Best Director for Lady Bird and Dunkirk, respectively. Gerwig was also nominated in Best Original Screenplay for Lady Bird at the 90th Oscars, and in Best Adapted Screenplay for Little Women at the 92nd Oscars (February 9, 2020), while Nolan was also nominated in Best Original Screenplay for Memento at the 74th Oscars (March 24, 2002), and for Inception at the 83rd Oscars (February 27, 2011).
  3. ↑ 3.0 3.1 Margot Robbie and Tom Ackerley's LuckyChap Entertainment for Barbie, and Nolan and Emma Thomas' Syncopy Inc. for Oppenheimer.
  4. ↑ Attributed to multiple references:[6][7][8][9][10][11][12][13][14][15][16][17]
  5. ↑ Cruise planned to watch Oppenheimer first.[43]
  6. ↑ Both actor-director pairs also endorsed Indiana Jones and the Dial of Destiny.[95][96]

See also

References

  1. ↑ Romano, Aja (July 10, 2023). "Barbieheimer: It's black. It's pink. It's more meaningful than you think" (in en). https://www.vox.com/culture/23789864/barbenheimer-barbieheimer-barbie-oppenheimer-release-memes-double-feature. 
  2. ↑ "Everything to know about Barbieheimer, the summer's hottest trend" (in en). https://ew.com/movies/barbieheimer-everything-to-know/. 
  3. ↑ Beckerman, Jim. "Why are moviegoers so excited to see 'Barbie' and 'Oppenheimer' together?" (in en-US). https://www.northjersey.com/story/entertainment/movies/2023/07/10/barbie-oppenheimer-release-on-the-same-day/70395685007/. 
  4. ↑ 4.0 4.1 Moses, Claire (June 28, 2023). "Mark Your Calendars: 'Barbenheimer' Is Coming" (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2023/06/28/movies/barbie-oppenheimer-release-day.html. 
  5. ↑ McClintock, Pamela (July 30, 2023). "Box Office: 'Barbie' Dances to $775M Globally, Days Away From Joining Billion-Dollar Club" (in en-US). https://www.hollywoodreporter.com/movies/movie-news/barbie-box-office-billion-dollar-club-1235547643/. 
  6. ↑ "'Barbenheimer' box office shows audiences want more movies without a Jedi or superhero | Fortune". July 25, 2023. https://fortune.com/2023/07/25/barbenheimer-box-office-audiences-want-more-movies-without-jedi-superhero/amp/. 
  7. ↑ "'Barbenheimer' Set for Biggest Second Weekend Presales of All Time". July 28, 2023. https://collider.com/barbie-oppenheimer-biggest-second-weekend-presales-ever/. 
  8. ↑ "'Barbenheimer' nets combined $235 million during opening weekend". July 25, 2023. https://thehill.com/homenews/media/4118295-barbenheimer-nets-combined-235-million-during-opening-weekend/amp/. 
  9. ↑ Stern, Marlow (August 9, 2023). "Bill Maher's 'Barbie' Movie Review Is a Total Embarrassment" (in en-US). Rolling Stone. https://www.rollingstone.com/tv-movies/tv-movie-features/bill-maher-barbie-movie-review-twitter-patriarchy-lame-1234803114/. Retrieved August 16, 2023. "The movie was released to near-universal critical acclaim and has grossed over $1 billion worldwide, making Gerwig the first solo female director with a billion-dollar movie.". 
  10. ↑ Smart, Jack. "Marc Maron Slams the 'Certain Men' Who 'Took Offense' to 'Barbie' Movie: 'So Embarrassing for Them'" (in en). https://people.com/marc-maron-slams-men-who-took-offense-to-barbie-7569130. "“Certain men” notwithstanding, Barbie has received critical acclaim and commercial success." 
  11. ↑ "Barbie vs Oppenheimer at Box Office: Who won at the preview and what else now?". The Economic Times. July 22, 2023. ISSN 0013-0389. https://economictimes.indiatimes.com/news/international/us/barbie-vs-oppenheimer-at-box-office-who-won-at-the-preview-and-what-else-now/articleshow/102024360.cms. "Lastly, the much-anticipated box office battle between Warner Bros' Barbie and Universal's Oppenheimer has generated an impressive buzz, with both films receiving critical acclaim and strong presales." 
  12. ↑ Oppenheimer, Jerry (July 15, 2023). "Barbie battle: Two women claim to inspire Margot Robbie" (in en-US). New York Post. https://nypost.com/2023/07/15/battle-to-be-the-real-barbie-how-two-barbaras-lay-claim-to-inspiring-the-doll-margot-robbie-plays/. "“Barbie” is driving its way to box-office gold, with a combination of hype, critical acclaim and pre-bookings already selling out." 
  13. ↑ "Marc Maron Trounces Right-Wing 'Barbie' Haters As 'Insecure Babies'" (in en). August 3, 2023. https://www.huffpost.com/entry/marc-maron-barbie-haters-greta-gerwig_n_64cb7a95e4b0fd06594fcff0. "“Barbie” hit theaters last month to critical acclaim and broke the box office record its first weekend for a film directed by a woman." 
  14. ↑ "All the reasons why Barbie has been a record-breaking box office success" (in en-GB). July 31, 2023. https://www.digitalspy.com/movies/a44687258/barbie-box-office-explained/. "The obvious place to start with why Barbie has proven such a draw at the box office is that it's genuinely a great movie. It currently holds an 89% rating on Rotten Tomatoes and achieved an A CinemaScore rating, giving it both critical acclaim and popular appeal, the latter almost definitely leading to repeat viewings." 
  15. ↑ Davis, Clayton (July 25, 2023). "'Barbie' Oscar Dilemma: Warner Bros. Weighs Original or Adapted Screenplay Consideration" (in en-US). https://variety.com/2023/film/awards/barbie-screenplay-oscars-original-adapted-1235678928/. "“Barbie” is a box office smash, along with its acclaim from critics and audiences alike." 
  16. ↑ Qureshi, Bilal (August 11, 2023). "Taylor Swift, Beyoncé and 'Barbie' made for one epic summer trifecta". https://www.npr.org/2023/08/11/1193283472/barbie-taylor-swift-beyonce. "The hype surrounding Barbie, Beyoncé's Renaissance, and Taylor's Eras tour is commensurate with the sheer amount of resources, time and attention so many Americans of all races, genders and ages are devoting to being part of this moment. Critical acclaim has followed each of these works, layers of meaning are being made." 
  17. ↑ Maher, Dani (August 4, 2023). "'Lawyer Barbie' Sharon Rooney never wants to let Barbieland go" (in en-US). https://harpersbazaar.com.au/sharon-rooney-barbie-interview/. "But perhaps Barbie‘s greatest impact — and legacy, in time — is not its box office success, critical acclaim, or social media domination." 
  18. ↑ Mastrangelo, Dominick (July 25, 2023). "'Barbenheimer' nets combined $235 million during opening weekend". https://thehill.com/homenews/media/4118295-barbenheimer-nets-combined-235-million-during-opening-weekend/amp/%26ved%3D2ahUKEwjq3v3WpqqAAxUgFzQIHanDCpQQFnoECA0QAQ%26usg%3DAOvVaw1xTvQeckHrf0OFIVftdZNC. 
  19. ↑ "2024 | Oscars.org | Academy of Motion Picture Arts and Sciences" (in en). https://www.oscars.org/oscars/ceremonies/2024. 
  20. ↑ Masters, Kim (December 8, 2020). "Christopher Nolan Rips HBO Max as 'Worst Streaming Service', Denounces Warner Bros.' Plan" (in en-US). https://www.hollywoodreporter.com/business/business-news/christopher-nolan-rips-hbo-max-as-worst-streaming-service-denounces-warner-bros-plan-4101408/. 
  21. ↑ Boone, John (December 7, 2020). "Christopher Nolan Reflects on Tenet Release, Reacts to Warner Bros./HBO Max Deal (Exclusive)". https://www.etonline.com/christopher-nolan-reflects-on-tenet-release-reacts-to-warner-broshbo-max-deal-exclusive-157414. 
  22. ↑ McClintock, Pamela (October 27, 2021). "'Project Popcorn': WarnerMedia's Box Office-HBO Max Experiment Gets Mixed Results" (in en-US). https://www.hollywoodreporter.com/business/business-news/warnermedias-project-popcorn-box-office-hbo-max-experiment-gets-mixed-results-1235037096/. 
  23. ↑ Fleming, Mike Jr. (September 14, 2021). "Christopher Nolan Chooses Universal Pictures For His Film About J. Robert Oppenheimer & The A-Bomb" (in en-US). https://deadline.com/2021/09/christopher-nolan-universal-pictures-sets-next-film-j-robert-oppenheimer-development-atom-bomb-world-war-two-1234832975/. 
  24. ↑ Kim, Matt (September 15, 2021). "Here's Everything Christopher Nolan Demanded from Universal For His Oppenheimer Movie". IGN. https://www.ign.com/articles/christopher-nolan-universal-demands-oppenheimer. 
  25. ↑ Kroll, Justin (October 8, 2021). "Cillian Murphy Confirmed to Star As J. Robert Oppenheimer In Christopher Nolan's Next Film At Universal, Film Will Bow in July 2023" (in en-US). https://deadline.com/2021/10/cillian-murphy-j-robert-oppenheimer-christopher-nolans-universal-film-july-2023-1234852888/. 
  26. ↑ Lawrence, Gregory (October 8, 2021). "Christopher Nolan's New Movie Oppenheimer Sets 2023 Release Date". https://collider.com/christopher-nolan-next-movie-oppenheimer-release-date-2023/. 
  27. ↑ Rubin, Rebecca (December 23, 2020). "Warner Bros. to Release 'Mad Max: Fury Road' Prequel and 'The Color Purple' Musical in Theaters in 2023". Penske Media Corporation. https://variety.com/2020/film/news/warner-bros-mad-max-fury-road-color-purple-1234874609/. 
  28. ↑ D'Alessandro, Anthony (April 26, 2022). "Barbie Heads To Summer 2023 – CinemaCon". https://deadline.com/2022/04/barbie-coyote-vs-acme-release-date-1235010330/. 
  29. ↑ Donnelly, Matt (April 26, 2022). "Margot Robbie's Barbie Sets 2023 Release Date, Unveils First-Look Photo". Variety. https://variety.com/2022/film/news/margot-robbie-barbie-release-date-1235241864/. Retrieved April 26, 2022. 
  30. ↑ 30.0 30.1 Belloni, Matthew (June 1, 2023). "The Tom Cruise vs 'Oppenheimer' Movie Theater Smackdown". https://puck.news/the-tom-cruise-vs-oppenheimer-movie-theater-smackdown/. 
  31. ↑ 31.0 31.1 31.2 Guerrasio, Jason (July 13, 2023). "Christopher Nolan's complicated history with Warner Bros. may have gifted us 'Barbenheimer'". Insider. https://www.insider.com/christopher-nolan-warner-bros-feud-oppenheimer-barbie-2023-7. 
  32. ↑ Donnelly, Matt (June 14, 2023). "Can Warner Bros. Restore Its Movie Glory? Michael De Luca and Pam Abdy Want Christopher Nolan Back, Will Prioritize Theatrical and Take More Big Swings". Variety. https://variety.com/2023/film/features/warner-bros-christopher-nolan-film-execs-new-strategy-interview-1235642666/. Retrieved July 17, 2023. 
  33. ↑ McClintock, Pamela (June 15, 2023). "Box Office Showdown: 'Barbie' Looks to Open Ahead of 'Oppenheimer'". The Hollywood Reporter. https://www.hollywoodreporter.com/movies/movie-news/box-office-barbie-looks-to-open-oppenheimer-1235516019/. Retrieved July 17, 2023. 
  34. ↑ "Cillian Murphy & Margot Robbie | Actors on Actors". Variety. https://youtube.com/MecVr3Bz4o0?si=NIQDe3lbS2pT4xkM&t=411. 
  35. ↑ 35.0 35.1 Lamadrid, Amanda (July 12, 2023). "Christopher Nolan & Warner Bros Feud: Director Upset Over Barbie vs. Oppenheimer Release" (in en). https://screenrant.com/oppenheimer-movie-christopher-nolan-barbie-release-response/. 
  36. ↑ Briscuso, Lex (July 11, 2023). "Christopher Nolan and Cillian Murphy are Embracing Barbenheimer" (in en). https://www.ign.com/articles/christopher-nolan-embraces-barbenheimer. 
  37. ↑ Sharf, Zach (July 12, 2023). "Christopher Nolan Says 'Oppenheimer' and 'Barbie' Opening Together Is 'Terrific' Because a 'Crowded' Marketplace Is a 'Healthy' One: 'We've Been Waiting' For This". Variety. https://variety.com/2023/film/news/christopher-nolan-barbenheimer-barbie-oppenheimer-opening-terrific-1235668082/. 
  38. ↑ Yang, Angela; Hamedy, Saba (July 24, 2023). "'Barbenheimer' weekend energizes the box office, brings moviegoers back to theaters". NBC. https://www.nbcnews.com/news/rcna95402. 
  39. ↑ Majumdar, Mayukh (July 13, 2023). "Barbenheimer and the art of counterprogramming" (in en-US). https://www.lifestyleasia.com/ind/entertainment/barbenheimer-and-the-art-of-counterprogramming/. 
  40. ↑ Walters, Meg. "Barbenheimer and the meme-ification of movie marketing". https://www.stylist.co.uk/entertainment/film/barbenheimer-and-the-meme-ification-of-movie-marketing/802415. 
  41. ↑ Frank, Jason (July 2, 2023). "Barbenheimer Memes Are Blowing Up". Vulture. https://www.vulture.com/article/barbenheimer-memes.html. 
  42. ↑ Ampil, Izzy (July 13, 2023). "World's Strangest Double Feature: 'Barbie', Then 'Oppenheimer'". The Wall Street Journal. https://www.wsj.com/articles/barbie-oppenheimer-barbenheimer-premiere-e8007fe3. 
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  44. ↑ Kois, Dan. "An Interview With Barbara Oppenheimer About How Her Summer Is Going". Slate. https://slate.com/culture/2023/08/barbie-oppenheimer-movie-2023-barbara-interview.html. 
  45. ↑ Rubin, Rebecca (July 23, 2023). "Inside 'Barbie's' Pink Publicity Machine: How Warner Bros. Pulled Off the Marketing Campaign of the Year". Variety. https://variety.com/2023/film/box-office/barbie-marketing-campaign-explained-warner-bros-1235677922/#!. 
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  48. ↑ Sperling, Nicole (July 14, 2023). "Strike Prevents Actors From Promoting Films at Premieres or Festivals". The New York Times. https://www.nytimes.com/2023/07/14/business/media/actors-strike-movie-promotion.html. 
  49. ↑ "Margot Robbie says she is 'absolutely' prepared to join actors' strike". Sky News. July 13, 2023. https://news.sky.com/video/margot-robbie-says-she-is-absolutely-prepared-to-join-actors-strike-12920309. 
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  58. ↑ Fonseca, Nicholas. "Duel Action: 'Attack of the Clones' vs. 'About A Boy' and other box-office match ups...". Entertainment Weekly. https://ew.com/article/2002/04/19/duel-action-attack-clones-vs-about-boy-and-other-box-office-match-ups/. Retrieved July 12, 2023. 
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  110. ↑ Nishiyama, Mamoru (August 14, 2023). "炎上｢バービー｣日本人も見る価値アリと言える訳" (in ja). 東洋経済オンライン. https://toyokeizai.net/articles/-/694448. 
  111. ↑ Komiya, Kantaro; Okamoto, Akiko (August 3, 2023). "'Barbie' movie opens in Japan after atomic bomb controversy". Reuters. https://www.reuters.com/world/asia-pacific/hollywood-blockbuster-barbie-opens-japan-after-atomic-bomb-controversy-2023-08-11/. Retrieved August 28, 2023. 
  112. ↑ Edwards, Chris (August 3, 2023). "Social media users in Japan share 9/11 memes in response to Barbenheimer promotion". NME. https://www.nme.com/news/film/social-media-users-in-japan-share-9-11-memes-in-response-barbenheimer-promotion-3477657. Retrieved August 3, 2023. 
  113. ↑ Wiseman, Andreas; Ntim, Zac (July 31, 2023). "Warner Bros. U.S. Responds To Barbenheimer Criticism Out Of Japan" (in en-US). Deadline Hollywood. https://deadline.com/2023/07/barbie-oppenheimer-warner-bros-japan-social-media-posts-1235451347/. 
  114. ↑ Sharf, Zack; Frater, Patrick (August 1, 2023). "Warner Bros. Apologizes After 'Barbenheimer' Posts Spark Criticism From Studio's Japan Unit" (in en-US). Variety. https://variety.com/2023/film/news/warner-bros-japan-criticizes-barbie-twitter-barbenheimer-posts-1235683885/. 
  115. ↑ "Realism with 'Oppenheimer', or escapism with 'Barbie'?". The Economist. ISSN 0013-0613. https://www.economist.com/culture/2023/07/14/realism-with-oppenheimer-or-escapism-with-barbie. Retrieved July 18, 2023. 
  116. ↑ Burton, Carson (July 18, 2023). "'I've Never Seen Anything Like This': Why Barbenheimer Has Box Office Analysts Reeling". https://www.ign.com/articles/ive-never-seen-anything-like-this-why-barbenheimer-has-box-office-analysts-reeling. 
  117. ↑ Billington, Alex (July 24, 2023). "Making Sense of Life - On the Philosophy of 'Barbie' & 'Oppenheimer'". FirstShowing. https://www.firstshowing.net/2023/making-sense-of-life-on-the-philosophy-of-barbie-oppenheimer/. 
  118. ↑ Žižek, Slavoj (July 22, 2023). "Barbie can't handle the truth" (in en-US). https://www.newstatesman.com/the-weekend-essay/2023/07/barbie-oppenheimer-fantasy-reality-truth-films. 
  119. ↑ Ramsey, Logan (July 21, 2023). "'Barbenheimer': Which movie will you choose?". https://www.eastidahonews.com/2023/07/barbenheimer-which-movie-will-you-choose/. 
  120. ↑ Mooney, Darren (July 24, 2023). "Barbie and Oppenheimer are about ideas made real". https://www.escapistmagazine.com/barbie-and-oppenheimer-are-about-ideas-made-real-barbenheimer. Retrieved July 24, 2023. 
  121. ↑ Rao, Sonia (July 26, 2023). "Why 'Barbie' and 'Oppenheimer' are the perfect double feature – You thought 'Barbenheimer' was a joke? The summer movies actually have a common theme: The corruptibility of men". The Washington Post. Archived from the original on July 26, 2023. https://archive.today/20230726125436/https://www.washingtonpost.com/arts-entertainment/2023/07/26/barbenheimer-barbie-oppenheimer-patriarchy/. Retrieved July 27, 2023. 
  122. ↑ Harper, Tyler Austin; Shendruk, Amanda (July 19, 2023). "'Barbie' and 'Oppenheimer' tell the same terrifying story". The Washington Post. Archived from the original on July 19, 2023. https://archive.today/20230719171231/https://www.washingtonpost.com/opinions/2023/07/19/barbie-oppenheimer-movies-anthropocene/. Retrieved July 22, 2023. 
  123. ↑ Coyle, Jake (July 24, 2023). "In 'Barbie', 'Oppenheimer' smash success, audiences send message to Hollywood: Give us something new" (in en). AP News. https://apnews.com/article/barbie-oppenheimer-barbenheimer-box-office-d07dce60b4726b2c168c228e1a405c70. 
  124. ↑ Kohn, Eric (July 29, 2023). "‘Barbie’ and ‘Oppenheimer’ Are Hits: 5 Lessons Hollywood Should Learn from Them". IndieWire. https://www.indiewire.com/features/commentary/barbenheimer-lessons-for-hollywood-1234889494/. 
  125. ↑ Larissa Kuhnert (July 31, 2023). "Barbie und Oppenheimer: Mit Memes zum Erfolg" (in de). Neues Deutschland. https://www.nd-aktuell.de/artikel/1175164.barbenheimer-barbie-und-oppenheimer-mit-memes-zum-erfolg.html. 
  126. ↑ Thomas Koch (August 1, 2023). "Was Oppenheimer und wir von Barbie lernen können" (in de). Wirtschaftswoche. https://www.wiwo.de/unternehmen/dienstleister/werbesprech-was-oppenheimer-und-wir-von-barbie-lernen-koennen/29288146.html. Retrieved August 2, 2023. 
  127. ↑ Magary, Drew (July 21, 2023). "I saw 'Barbie' and 'Oppenheimer' back to back. One may be its director's worst film". https://www.sfgate.com/sf-culture/article/barbie-oppenheimer-review-18254213.php?IPID=SFGate-HP-CP-Spotlight. 
  128. ↑ Chapman, Wilson (July 21, 2023). "The Barbenheimer Experience, Reviewed: Do These Movies Actually Work as a Double Feature?". https://www.indiewire.com/features/commentary/barbenheimer-reviewed-1234886761/. 
  129. ↑ Heritage, Stuart (July 22, 2023). "I survived the Barbie–Oppenheimer double-bill and I don't recommend it". The Guardian. https://www.theguardian.com/film/2023/jul/22/barbie-oppenheimer-double-feature. 
  130. ↑ Lane, Anthony (July 31, 2023). "How 'Oppenheimer' and 'Barbie' Bring Monumental Figures to Life". The New Yorker. https://www.newyorker.com/magazine/2023/07/31/oppenheimer-movie-review-barbie. Retrieved July 21, 2023. 
  131. ↑ Davis, Clayton. "Oscars Predictions 2024: 'Oppenheimer', 'Barbie' Among Blockbuster Movies Vying for Awards Season Consideration". Variety. https://variety.com/lists/2024-oscar-predictions/best-picture-4/. 
  132. ↑ Kohn, Eric (July 21, 2023). "'Barbenheimer' Could Last Through Oscar Season". IndieWire. https://www.indiewire.com/video/barbenheimer-oscar-season-screen-talk-441-1234886752/. 
  133. ↑ Fleming Jr, Mike. "Oscar Nominations: Diversified Voting Throws The Love Around As ‘Oppenheimer’ Tops With 13, With ‘Poor Things’, ‘Killers Of The Flower Moon’ And ‘Barbie’ Close Behind – Full List". Deadline. https://deadline.com/2024/01/2024-oscar-nominations-list-1235801088/. 
  134. ↑ Bradshaw, Peter (December 11, 2023). "It’s Barbenheimer mark two at the Golden Globes as the two blockbusters face off once again". The Guardian. https://www.theguardian.com/film/2023/dec/11/golden-globes-barbie-2024-nominations-scorsese-oppenheimer-yorgos-yanthimos. 
  135. ↑ Coyle, Jack. "'Poor Things' upsets 'Barbie' to win best comedy at Golden Globes". Associated Press. https://www.msn.com/en-gb/news/us/oppenheimer-leading-golden-globes-with-wins-for-murphy-downey-jr-and-nolan/ar-AA1mBasR. 
  136. ↑ Hammond, Pete (December 13, 2023). "The Critics Choice is 'Barbie' with 18 CCA Nominations; 'Oppenheimer', 'Poor Things' Follow with 13 Each". Deadline Hollywood. https://deadline.com/2023/12/critics-choice-film-nominations-2023-1235665954/. 
  137. ↑ Lynch, Niamh (January 10, 2024). "SAG Awards nominations: Barbenheimer, Succession and The Crown dominate - along with plenty of British talent". https://news.sky.com/story/sag-awards-nominations-barbenheimer-succession-and-the-crown-dominate-along-with-plenty-of-british-talent-13045357. 

Further reading

External links



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