Software:ReelShort

From HandWiki
ReelShort
Developer(s)Crazy Maple Studio
Initial releaseAugust 2022; 3 years ago (2022-08)
Operating systemAndroid, iOS
PlatformMobile app
TypeVideo on demand, Short-form video
LicenseProprietary
Websitereelshort.com

ReelShort is a Chinese short-form video streaming app specializing in duanjus.[1] It is owned by Crazy Maple Studio, which is backed and partially owned by Beijing-based digital publisher COL Group.[2]

ReelShort's duanjus (short drama) emphasize rapid plot twists, heightened emotional conflicts, and minimal character development.[3][1] The production values are notably low, with simple sets, costumes, and a cast of predominantly unknown actors.[1]

Background

Despite the failure of similar short-format television platforms in the United States, such as the closure of Quibi in 2020, it has become a popular format in China.[1] Initially filling a void created by movie theater closures during the COVID-19 pandemic, duanju became popular with Chinese viewers seeking quick entertainment.[4][1] ReelShort was founded in August 2022 to introduce duanju to an international audience.[1][5][6]

In January 2024, French outlets including France Inter, France Info, Midi Libre and Courrier International introduced ReelShort as the “TikTok of series,” marking its first broad media coverage in France.[7][8][9][10][11]

Production

Crazy Maple Studio, the production company behind ReelShort, it was founded with the intention of introducing duanjus to an international audience.[1] The studio maintains an additional office in Shenzhen, China.[1]

Business model

ReelShort uses a virtual currency system where users can purchase coins to unlock additional episodes of their shows.[12] These coins can be acquired by watching advertisements within the app or by purchasing them directly.[12][6]

Reelshort has seen a 992% increase in downloads between 2023 and 2024, from 3.4 million in Q1 2023 to 37 million in early 2024.[13]

In 2025, the app reportedly reached over 370 million downloads and generated $700 million in revenue.[14]

Programs

  • Move Aside! I’m the Final Boss starring Adam Daniel[15]
  • You Fired a Tech Genius[15]
  • Don't Miss Me When I'm Gone[16]
  • Fated to My Forbidden Alpha[17]
  • Married at First Sight[1]
  • Never Divorce a Secret Billionaire Heiress[4]
  • Snatched a Billionaire to Be My Husband[1]
  • Son-in-Law's Revenge[4]
  • The CEO's Contract Wife[1]
  • The Double Life of My Billionaire Husband[3]
  • True Luna[6]
  • True Heiress vs. Fake Queen Bee[18]
  • Maid for my Nemesis[18]
  • The Virgin's Bucket List[18]
  • Love Me Two Times[19]
  • Daddy December[20]
  • Breaking the Ice[21]
  • The Senator's Son[22]
  • Saved by the Sexy Cowboy[23]
  • Wings of Fire: The Dragon Slayer Is My Ex-Lover
  • The Cursed Alpha's Mute Bride
  • Mommy Don’t Cry, Daddy is Sorry
  • Summer Situationship[24]
  • The Lost Son Returns as the Duke (in production)

See also

  • Duanju
  • DramaBox

References

  1. ↑ 1.00 1.01 1.02 1.03 1.04 1.05 1.06 1.07 1.08 1.09 1.10 Tobin, Meaghan; Li, Lyric (February 4, 2024). "Three plot twists in a minute? No problem for ReelShort's cheesy dramas.". Washington Post. https://www.washingtonpost.com/world/2024/02/03/reelshort-drama-streaming-us-china/. 
  2. ↑ Moses, Claire (2024-01-30). "Minute-Long Soap Operas Are Here. Is America Ready?" (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2024/01/30/technology/reelshort-video-app.html. 
  3. ↑ 3.0 3.1 Moses, Claire (January 30, 2024). "Minute-Long Soap Operas Are Here. Is America Ready?". The New York Times. https://www.nytimes.com/2024/01/30/technology/reelshort-video-app.html. 
  4. ↑ 4.0 4.1 4.2 "ReelShort is the latest Chinese export to conquer America". The Economist. https://www.economist.com/business/2023/11/23/reelshort-is-the-latest-chinese-export-to-conquer-america. 
  5. ↑ "COL's Share Price Doubles as Chinese Firm's ReelShort App Becomes Popular in US" (in en). https://www.yicaiglobal.com/news/cols-share-price-doubles-as-chinese-firms-reelshort-app-becomes-popular-in-us. 
  6. ↑ 6.0 6.1 6.2 Welk, Brian (January 31, 2024). "ReelShort Isn't Quibi — It's Candy Crush for 60-Second Vampire Soap Operas". https://www.indiewire.com/news/business/reelshort-not-quibi-its-candy-crush-analysis-1234949616/. 
  7. ↑ "When France discovers ReelShort" (in en). 2024-01-31. https://www.duanju.news/en/post/when-france-discovers-reelshort. 
  8. ↑ "Reelshort : le TikTok des séries" (in fr). 2024-01-01. https://www.radiofrance.fr/franceinter/podcasts/un-monde-nouveau/un-monde-nouveau-du-lundi-01-janvier-2024-8262682. 
  9. ↑ "ReelShort : quelle est cette nouvelle application américaine dédiée aux séries qui cartonne ?" (in fr-FR). 2024-01-10. https://www.franceinfo.fr/internet/reseaux-sociaux/reelshort-quelle-est-cette-nouvelle-application-americaine-dediee-aux-series-qui-cartonne_6294366.html. 
  10. ↑ ""Le TikTok des séries" : ce qu'il faut savoir de ReelShort, la nouvelle application des séries au format court qui cartonne" (in fr). https://www.midilibre.fr/2024/01/10/le-tiktok-des-series-ce-quil-faut-savoir-de-reelshort-la-nouvelle-application-des-series-au-format-court-qui-cartonne-11688018.php. 
  11. ↑ "Séries. ReelShort, l'application venue de Chine qui séduit les Américaines au foyer" (in fr). 2023-12-27. https://www.courrierinternational.com/article/series-reelshort-l-application-venue-de-chine-qui-seduit-les-americaines-au-foyer. 
  12. ↑ 12.0 12.1 Perez, Sarah (November 16, 2023). "A Quibi-like app called ReelShort hit record downloads and revenue this month". https://techcrunch.com/2023/11/16/a-quibi-like-app-called-reelshort-hit-record-downloads-and-revenue-this-month/. 
  13. ↑ "ReelShort's Exponential Growth Creates New Market for Super-Skinny Content" (in en-US). https://m.imdb.com/news/ni64894833/?ref_=nm_nwr_1. 
  14. ↑ "ReelShort: Duanju's American-style platform" (in en). August 2, 2025. https://www.duanju.news/en/post/reelshort-duanju-s-american-style-platform. 
  15. ↑ 15.0 15.1 Hunt, Joshua (2025-06-05). "Secret Billionaires. Age-Gap Marriages. Plenty of Revenge." (in en). https://www.vulture.com/article/china-reelshort-soap-opera-app-los-angeles-actors.html. 
  16. ↑ "Young actor Luke Dodge rises to micro-drama stardom". The Frederick News-Post. August 27, 2025. https://www.fredericknewspost.com/news/arts_and_entertainment/young-actor-luke-dodge-rises-to-micro-drama-stardom/article_a12ffe35-90c9-55ba-be5a-0d107736a6c1.html. 
  17. ↑ Zhou, Viola (December 7, 2023). "Forget Quibi. Chinese streamers are hooking Americans with werewolf love triangles". https://restofworld.org/2023/what-is-reelshort/. 
  18. ↑ 18.0 18.1 18.2 Sarmiento, Kate (26 December 2024). "The Kaplan Heiress, Where To Watch It, And 6 More Short Series To Binge" (in en-ph). https://www.cosmo.ph/entertainment/the-kaplan-heiress-cast-other-dramas-a5322-20241226-lfrm?s=dnai7pl7tuetg5s7dnus51oio6. 
  19. ↑ "انتهاء تصوير" (in ar). https://www.akhbar-sharq.com/news/30383. 
  20. ↑ Daddy December, Jessica Jacoby, Aaron Oberst, Estefany Fuentes, ReelShort, 2024-12-01, https://www.imdb.com/title/tt35279290/, retrieved 2025-04-02 
  21. ↑ "'Breaking The Ice' Star Seth Edeen Says ReelShort Is Perfect Formula" (in en). 2025-01-03. https://www.tmz.com/2025/01/03/breaking-the-ice-seth-edeen-reelshort-movies-perfect-formula/. 
  22. ↑ The Senator's Son, Evan Adams, Kimberly McClain, Jake Elliot, ReelShort, 2025-03-22, https://www.imdb.com/title/tt36267907/, retrieved 2025-04-02 
  23. ↑ Saved by the Sexy Cowboy, Rebecca Stoughton, Carter Sirianni, James Drake Coleman, ReelShort, 2025-03-13, https://www.imdb.com/title/tt36165803/, retrieved 2025-04-02 
  24. ↑ Template:Cite instagram



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