Company:Bizarre Creations

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Short description: Defunct British video game development studio
Bizarre Creations Limited
FormerlyRaising Hell Software Limited
(1988–1994)
TypeSubsidiary
IndustryVideo games
FateDissolved
SuccessorLucid Games
Founded1988; 36 years ago (1988)
FounderMartyn Chudley
DefunctFebruary 18, 2011; 13 years ago (2011-02-18)
HeadquartersLiverpool, England
Key people
Products
  • Formula One series
  • Geometry Wars series
  • Project Gotham Racing series
Number of employees
200[1] (2011)
Parent
Website[1]

Bizarre Creations Limited was a British video game development studio based in Liverpool, best known for their racing titles Metropolis Street Racer (Dreamcast) and the follow-up Project Gotham Racing series (Xbox, Xbox 360, mobile phones and Zune HD). The company has also developed games in other genres, including the Geometry Wars arcade series, plus the third-person shooters Fur Fighters and The Club. Bizarre Creations was acquired by publisher Activision in 2007, and subsequently completed its racer Blur in May 2010.

On 20 January 2011, Activision announced Bizarre Creations would close, and later confirmed the date. Bizarre marked the closure by releasing a retrospective video of its work.[2]

History

A screenshot taken from Metropolis Street Racer on the Dreamcast showing the Bizarre Creations logo used during the year 2000–2001

Bizarre Creations started as Raising Hell Software, founded by Martyn Chudley. Sega scorned "Hell", and the company went nameless for a short time. In 1994, a pending submission to Psygnosis/Sony forced the decision of a new name. The founder tentatively left "Weird Concepts" on the submission documentation. Then a staff member used Microsoft Word's thesaurus, and "Bizarre Creations" stuck.

The Bizarre Creations team was initially five strong, and worked on a concept project called "Slaughter". After seeing the demo, Psygnosis signed the team onto Formula 1 for PlayStation. Formula 1 went on to become the best-selling game in Europe in 1996.

On 26 September 2007, publisher Activision acquired Bizarre Creations[3] for $107.4m; $67.4m immediately payable with a further $40m contingent hitting certain goals over a 5-year period.[4]

Activision announced that Project Gotham Racing 4 would be Bizarre Creations' last game for Microsoft Game Studios,[5] and Microsoft did retain the rights for the Project Gotham Racing franchise.

On 16 November 2010, Activision announced it was considering closing Bizarre and "exploring our options regarding the future of the studio, including a potential sale of the business".[6] Activision later stated that no buyer could be found and that the studio would close.[7] The studio would conclude with a two minute farewell video, put together by in-house editor Eamon Urtone.[2][8][9][10]

Pete Collier, Ben Ward and Stephen Cakebread of Bizarre Creations founded mobile game developer Hogrocket in 2011, and shut it down the following year.[11]

Games developed

References

  1. "Former members of Bizarre Creations found a new studio". February 25, 2011. https://gamerant.com/bizarre-creations-new-studio-lucid-games/amp/. 
  2. Jump up to: 2.0 2.1 Yin-Poole, Wesley (18 February 2011). "Bizarre says goodbye with farewell video". https://www.eurogamer.net/bizarre-says-goodbye-with-farewell-video. 
  3. "Hello Activision! Bizarre to spearhead exciting new projects...". September 26, 2007. Archived from the original on 5 October 2007. https://web.archive.org/web/20071005081731/http://www.bizarrecreations.com/article.php?article_id=5277#pressrelease. 
  4. "Bizarre Creations for Activision_Blizzard (ATVI)". Wikinvest.com. http://www.wikinvest.com/stock/Activision_Blizzard_(ATVI)/Bizarre%20Creations. 
  5. Parfitt, Ben (26 September 2007). "Activision buys Bizarre". http://www.developmag.com/news/28531/Activision-acquires-Bizarre-Creations. 
  6. Van Autrijve, Rainier (16 November 2010). "Activision Looking To Close Or Sell Bizarre Creations". http://worthplaying.com/article/2010/11/16/news/78258/. 
  7. Dutton, Fred (19 January 2011). "Activision finalises Bizarre closure News". http://www.eurogamer.net/articles/2011-01-19-activision-finalises-bizarre-closure. 
  8. Chalk, Andy (18 February 2011). "Bizarre Creations Says a Video Goodbye". https://www.escapistmagazine.com/bizarre-creations-says-a-video-goodbye/. 
  9. Mattas, Jeff (February 18, 2011). "Bizarre Creations Video Editor Makes Beautiful Farewell Clip". https://www.shacknews.com/article/67575/bizarre-creations-video-editor-makes. 
  10. Urtone, Eamon (February 17, 2011). Farewell Bizarre...it's been an absolute pleasure! (Video) – via Vimeo.
  11. Rose, Mike (November 23, 2012). "UK indie studio Hogrocket closes down". http://www.gamasutra.com/view/news/182190/UK_indie_studio_Hogrocket_closes_down.php. 
  12. "James Bond 007: Bloodstone confirmed". GameSpot. 16 July 2010. http://www.gamespot.com/ps3/driving/jamesbondbloodstone/news.html?sid=6269363. 

External links