Company:Green SM

From HandWiki
GSM Green and Smart Mobility JSC
Green and Smart Mobility – GSM
Native name
CTCP Di chuyển Xanh và Thông minh GSM
TypePrivate
IndustryRoad passenger transport, car rental
FounderPhạm Nhật Vượng
Headquarters
Hanoi
Area served
Vietnam
Laos
Indonesia
Philippines
Key people
Nguyễn Văn Thanh (CEO)
ProductsTransport services using VinFast electric vehicles
BrandsXanh SM
Green GSM
ServicesCar rental, passenger transport
Websitexanhsm.com

Green and Smart Mobility JSC (GSM; Vietnamese: CTCP Di chuyển Xanh và Thông minh), operating as Xanh SM (lit. Grue SM, stylized all-uppercase) in Indochina, as well as Green SM and redundantly Green GSM (also stylized all-uppercase) in other ASEAN markets, is a taxi and ridesharing company in Vietnam. This company operates in two main fields: electric taxis and rental of electric cars and motorcycles from VinFast, with an investment scale of 10,000 cars and 100,000 motorcycles. It is the first all-electric taxi company in Vietnam.[1]

GSM was founded by Phạm Nhật Vượng, chairman of the Vingroup, with a charter capital of 3,000 billion VND, of which Phạm Nhật Vượng holds 95% of the shares.[2] GSM is considered as the world's first green transportation rental and multi-platform taxi company.[3][4] It officially started operations in Hanoi on April 14, 2023.[1]

The primary color of GSM is cyan.[5][6] The company launched operations in Laos in 2023, being its first market outside of Vietnam. It was followed by Indonesia in late 2024, initially operating as Xanh SM and later renamed to Green SM.[7][8] It started operations in the Philippines as Green GSM in mid-2025.[9][10]

History

Xanh SM electric motorcycle on the streets of Hanoi
A Green GSM VinFast VF e34/Nerio Green in the Philippines

GSM was founded by Phạm Nhật Vượng with a charter capital of 3 trillion VND, of which Phạm Nhật Vượng holds 95% of the shares.[2] The company officially began operations in Hanoi on April 14, 2023.[11][12]

Xanh SM Taxi was established in response to Vietnam's national goal on climate change, with efforts to reduce emissions from transportation vehicles.[13][14]

On April 27, 2023, Xanh SM launched in Ho Chi Minh City.[15][16] On October 13, Xanh SM deployed 150 VinFast electric cars (VF 5 Plus) to Laos, becoming an international electric ride-hailing company.[17][18] On November 9, Xanh SM Laos launched in Vientiane.[19]

As of May 2024, Xanh SM has over 30,000 electric taxis, accounting for more than 40% of the total taxis operating in Vietnam.[20]

In Indonesia, the service was first introduced as Xanh SM in December 2024. However, in April 2025, it was renamed Green SM for easier pronunciation by Indonesians.[21]

A Green SM taxi in Jakarta, Indonesia

In December 2024, the company announced that VinFast withdrew its VF 8 electric vehicles from the GSM taxi service to reinforce the model’s premium market positioning.[22] The VF 8 fleet will be transferred to FGF, a company specializing in the sale and rental of VinFast electric cars, to offer rental services to individuals and businesses or for direct sale to interested customers. GSM’s taxi services will continue with other VinFast models, including the VF 5 and VF e34.[23]

Partners

Be Group

Xanh SM directly invests in Be Group to support its partner. Additionally, through financial partners, Xanh SM will assist Be Group drivers in transitioning from gasoline-powered vehicles to electric vehicles as conveniently and easily as possible.[24][25][26][27]

Lado Taxi

A Lado-operated VF5 taxi in Da Lat city, Lâm Đồng

Lado Taxi signed a contract to lease and purchase electric cars with Xanh SM and VinFast, aiming to expand its business operations on the morning of March 27, 2023.[28] Lado Taxi ordered 40 VF e34 cars and signed a lease contract for 300 VF e34 cars and 200 VF 5 Plus cars from Xanh SM. The lease term is 42 months from the contract signing date, with the option to extend based on actual usage needs.[28]

Ahamove

Ahamove Joint Stock Company officially received 200 VinFast Feliz S electric motorcycles, which were purchased directly from VinFast to serve Ahamove's electric vehicle (EV Rental) plan in the city of Đà Nẵng.[29] Additionally, Ahamove's owning company is also negotiating a contract to lease an additional 1,000 VinFast electric motorcycles from Xanh SM to expand its business operations.[29]

Én Vàng

An Én Vàng-operated VF 5 taxi.

On April 28, 2023, Haiphong-based company Én Vàng (lit. Yellow Swallow – lit. Golden Swallow) signed a contract to purchase 25 VF e34 and VF 5 Plus cars from VinFast,[30] and also signed a memorandum of understanding to lease 125 electric cars from Xanh SM in 2023.[31]

Taxi Xanh Sapa

On September 22, 2023, Sa Pa's Thanh Thủy Co., Ltd signed contracts and memorandums of understanding with Xanh SM and VinFast to purchase and lease 250 VinFast VF e34 and VF 5 Plus electric cars from VinFast and Xanh SM in 2023 and 2024.[32] Taxi Xanh Sapa is also expected to appear on the Xanh SM application platform.[32]

Leadership

  • CEO: Nguyễn Văn Thanh.[33]

See also

References

  1. ↑ 1.0 1.1 Thành Lâm - Công Hiếu (2023-04-14). "Hãng taxi điện đầu tiên tại Việt Nam của tỷ phú Phạm Nhật Vượng vận hành" (in vi). https://vtcnews.vn/hang-taxi-dien-dau-tien-tai-viet-nam-cua-ty-phu-pham-nhat-vuong-van-hanh-ar765623.html. 
  2. ↑ 2.0 2.1 Phi Long (2023-06-01). "Bộ GTVT đồng ý cho hãng taxi điện của ông Phạm Nhật Vượng được hoạt động ở các sân bay" (in vi). https://vov.vn/xa-hoi/bo-gtvt-dong-y-cho-hang-taxi-dien-cua-ong-pham-nhat-vuong-duoc-hoat-dong-o-cac-san-bay-post1023751.vov. 
  3. ↑ "Hãng taxi Xanh SM của Việt Nam khai trương dịch vụ taxi điện đầu tiên tại Lào" (in vi). 2023-11-09. https://nhandan.vn/post-781805.html. 
  4. ↑ Report, The World and Vietnam. "First electric taxi service Xanh SM launched in Hanoi" (in vi). https://en.baoquocte.vn/first-electric-taxi-service-xanh-sm-launched-in-hanoi-223575.html. 
  5. ↑ "Vì sao Taxi Xanh SM lại chọn xanh Cyan làm màu nhận diện?" (in vi). 2023-03-30. https://www.vietnamplus.vn/post-854274.vnp. 
  6. ↑ "Màu xanh đặc biệt của hãng Taxi Xanh SM" (in vi). https://tintuconline.com.vn/xa-hoi/mau-xanh-dac-biet-cua-hang-taxi-xanh-sm-n-556438.html. 
  7. ↑ "GSM LAUNCHED ELECTRIC TAXI SERVICE IN LAOS, AIMING TO PROMOTE GREEN MOBILITY IN SOUTHEAST ASIA". https://www.xanhsm.com/gsm-launched-electric-taxi-service-in-laos-aiming-to-promote-green-mobility-in-southeast-asia. 
  8. ↑ "Xanh SM launches electric taxi service in Indonesia". https://www.xanhsm.com/id-EN/news/xanh-sm-launches-electric-taxi-service-in-indonesia-en. 
  9. ↑ Tria, Zachary (11 June 2025). "Green GSM launches in PH as first all-electric taxi service". https://www.autoindustriya.com/auto-industry-news/green-gsm-launches-in-ph-as-first-all-electric-taxi-service.html. 
  10. ↑ "What you need to know about Green GSM, the EV taxi". 2025-06-20. https://mb.com.ph/2025/06/20/what-you-need-to-know-about-green-gsm-the-ev-taxi. 
  11. ↑ "GSM officially launches Vietnam's first pure electric taxi firm" (in en). https://vietnamnews.vn/media-outreach/1519718/gsm-officially-launches-vietnam-s-first-pure-electric-taxi-firm.html. 
  12. ↑ "Tech-based taxi game: attractive but not easy to play" (in en). https://theinvestor.vn/tech-based-taxi-game-attractive-but-not-easy-to-play-d4531.html. 
  13. ↑ Hải Phương (2023-04-14). "Taxi Xanh SM thuần điện đầu tiên của Việt Nam chính thức đi vào hoạt động" (in vi). https://kinhtedothi.vn/taxi-xanh-sm-thuan-dien-dau-tien-cua-viet-nam-chinh-thuc-di-vao-hoat-dong.html. 
  14. ↑ Lan -, Ngoc (2023-04-14). "GSM officially launches Vietnam's first pure electric taxi firm" (in en). https://en.vneconomy.vn/gsm-officially-launches-vietnams-first-pure-electric-taxi-firm.htm. 
  15. ↑ "GSM launches green taxi service in HCM City" (in en). https://vietnamnews.vn/bizhub/1527121/gsm-launches-green-taxi-service-in-hcm-city.html. 
  16. ↑ "VinFast taxis to hit Ho Chi Minh City road this weekend" (in en). 2023-04-27. https://english.vov.vn/en/society/vinfast-taxis-to-hit-ho-chi-minh-city-road-this-weekend-post1016775.vov. 
  17. ↑ "GMS expands market to Laos, officially becomes an international ride-hailing company - Vietnam.vn" (in en). 2023-10-14. https://www.vietnam.vn/en/gms-mo-rong-thi-truong-sang-lao-chinh-thuc-tro-thanh-hang-goi-xe-quoc-te/. 
  18. ↑ "GSM gia nhập thị trường Lào - chính thức trở thành hãng gọi xe quốc tế" (in vi). 2023-10-13. https://tienphong.vn/post-1577882.tpo. 
  19. ↑ "GSM launches Xanh SM taxi service in Laos" (in en). https://vietnamnews.vn/economy/1636415/gsm-launches-xanh-sm-taxi-service-in-laos.html. 
  20. ↑ "Việt Nam có 30 ngàn xe taxi điện sau 2 năm, điều gì đang diễn ra?" (in vi). 2024-05-24. https://nguoiquansat.vn/viet-nam-co-30-ngan-xe-taxi-dien-sau-2-nam-dieu-gi-dang-dien-ra-133049.html. 
  21. ↑ "Ganti Nama Jadi Green SM, Bikin Penumpang Xanh SM Bingung". 2025-04-05. https://www.kabarpenumpang.com/ganti-nama-jadi-green-sm-bikin-penumpang-xanh-sm-bingung/. Retrieved 2025-11-05. 
  22. ↑ "Tỷ phú Phạm Nhật Vượng dừng hoàn toàn dịch vụ taxi bằng xe VinFast VF 8" (in vi-VN). https://www.xanhsm.com/news/ty-phu-pham-nhat-vuong-dung-hoan-toan-dich-vu-taxi-bang-xe-vinfast-vf-8. 
  23. ↑ baohaiduong.vn/en (2024-12-19). "Mr. Pham Nhat Vuong stops taxi service with VinFast VF 8" (in en). https://baohaiduong.vn/en/ong-pham-nhat-vuong-dung-dich-vu-taxi-bang-vinfast-vf-8-400890.html. 
  24. ↑ "BE GROUP VÀ GSM KÝ KẾT HỢP TÁC ĐẦU TƯ HƯỚNG ĐẾN 'XANH HOÁ' GIAO THÔNG ĐÔ THỊ". https://be.com.vn/be-rider-blog/be-group-va-gsm-ky-ket-hop-tac-dau-tu-huong-den-xanh-hoa-giao-thong-do-thi/. 
  25. ↑ "Auto Detailing and Window Tinting Studio in Perryville MO" (in en-US). https://cloud9tintstudioandautospa.com/. 
  26. ↑ Anh Hoa. "Tăng tốc độ phủ xe taxi điện, công ty của ông Phạm Nhật Vượng đầu tư vào Be Group" (in vi). https://baodautu.vn/tang-toc-do-phu-xe-taxi-dien-cong-ty-cua-ong-pham-nhat-vuong-dau-tu-vao-be-group-d185940.html. 
  27. ↑ "BE GROUP nhận khoản đầu tư từ GSM" (in vi). 2023-03-21. https://www.tinnhanhchungkhoan.vn/post-317399.html. 
  28. ↑ 28.0 28.1 Thu Hương (2023-03-27). "Lado Taxi thuê, mua 540 ôtô điện VinFast" (in vi). https://vnexpress.net/lado-taxi-thue-mua-540-oto-dien-vinfast-4586188.html. 
  29. ↑ 29.0 29.1 "Ahamove mua 200 xe máy điện Feliz S từ VinFast, thuê 1.000 xe máy điện từ GSM" (in vi-VN). https://vnmedia.vn/xe-va-cong-nghe/202303/amamove-mua-200-xe-may-dien-feliz-s-tu-vinfast-thue-1000-xe-may-dien-tu-gsm-a90386e/. 
  30. ↑ "Thêm một hãng taxi mua và thuê xe điện VinFast" (in vi). 2023-04-28. https://cartimes.tapchicongthuong.vn/them-mot-hang-taxi-mua-va-thue-xe-dien-vinfast-14331.htm. 
  31. ↑ "Én Vàng mua và thuê 150 xe ô tô điện VinFast" (in vi). 2023-04-28. https://thitruongtaichinhtiente.vn/en-vang-mua-va-thue-150-xe-o-to-dien-vinfast-46433.html. 
  32. ↑ 32.0 32.1 "Taxi Xanh Sapa mua và thuê 250 ô tô điện VinFast" (in vi). 2023-09-25. https://thitruongtaichinhtiente.vn/taxi-xanh-sapa-mua-va-thue-250-o-to-dien-vinfast-50293.html. 
  33. ↑ Nguyen, Minh-Hoang (2021-06-13). Bốn trường đại học có tổng số công bố của các nhà khoa học vượt 1000. doi:10.31219/osf.io/nqgzu. http://dx.doi.org/10.31219/osf.io/nqgzu. Retrieved 2024-08-02. 

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