Apple Vision Pro

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Short description: Upcoming mixed reality headset by Apple Inc.
Apple Vision Pro
Apple Vision Pro.svg
File:Apple Vision Pro (non-free image).png
Apple Vision Pro headset and its battery pack
CodenameN301[1]
DeveloperApple Inc.
ManufacturerLuxshare
TypeStandalone mixed reality headset
Release dateUS: February 2, 2024
Introductory priceUS$3,499
Operating systemvisionOS (iOS-based[2])
System on a chipApple M2 (8-Core, 16-Core Neural Engine), Apple R1 (12ms photon latency, 256GB/s memory bandwidth)
Memory16GB
DisplayInternal: ~23 MP total (equivalent to WUHD for each eye) dual micro-OLED (RGBB π subpixel geometry) up to 100 Hz refresh rate[3]
External: "EyeSight" curved lenticular OLED[4]
Graphics
SoundSurround sound speakers, 6 beamforming microphones[6]
Input6DoF inside-out tracking, photogrammetry, hand gesture recognition through 12 built-in cameras and LiDAR, eye tracking [eye tracking] and voice input
CameraStereoscopic 3D main camera system, 18 mm, ƒ/2.00 aperture, 6.5 stereo megapixels
ConnectivityWi‑Fi 6 (802.11ax), Bluetooth 5.3
PowerExternal proprietary battery with 2-2.5 hours of use[3]
Current firmwarevisionOS 1.0[3]
Mass600-650g (excluding battery)
Websiteapple.com/apple-vision-pro

Apple Vision Pro is a mixed reality headset developed by Apple Inc. Announced on June 5, 2023, at Apple's Worldwide Developers Conference, pre-orders began on January 19, with deliveries scheduled to begin on February 2, 2024, in the United States.[7] A worldwide launch has not yet been scheduled. It is Apple's first new major product category since the Apple Watch in 2015.[8]

Apple markets the Vision Pro as a "spatial computer" where digital media is integrated with the real world, and physical inputs—such as motion gestures, eye tracking, and speech recognition—can be used to interact with the system. Apple does not promote the device as being a virtual reality headset, and has avoided the use of terms such as "virtual reality" and "augmented reality" when discussing the product.

The device runs visionOS, a mixed reality operating system derived from iOS frameworks and utilizing a 3D user interface; it supports multitasking via windows that float within the user's surroundings, as seen with cameras built into the headset. A dial on the top of headset can be used to mask the camera feed with a virtual environment to increase immersion. The OS supports avatars generated by scanning the user's face; a screen on the front of the headset ("EyeSight") displays a rendering of the avatar's eyes, which are used to indicate the user's level of immersion to bystanders, and assist in communication.

History

Development

In May 2015, Apple acquired the German augmented reality (AR) company Metaio, originally spun off from Volkswagen.[9] It was rumored to be originally motivated by Project Titan.[10][failed verification] That year, Apple hired Mike Rockwell from Dolby Laboratories. Rockwell formed a team called the Technology Development Group including Metaio co-founder Peter Meier and Apple Watch manager Fletcher Rothkopf. The team developed an AR demo in 2016 but was opposed by chief design officer Jony Ive and his team. Augmented reality and virtual reality (VR) expert and former NASA specialist Jeff Norris was hired in April 2017.[11][12] Rockwell's team helped deliver ARKit in 2017 with iOS 11. Rockwell's team sought to create a headset and worked with Ive's team; the decision to reveal the wearer's eyes through a front-facing eye display was well received by the industrial design team.[13]

The headset's development experienced a period of uncertainty with the departure of Ive in 2019. His successor, Evans Hankey, left the company in 2023.[14] Senior engineering manager Geoff Stahl, who reports to Rockwell, led the development of its visionOS operating system,[12][15] after previously working on games and graphics technology at Apple.[16] Apple's extended reality headset is meant as a bridge to future lightweight AR glasses, which are not yet technically feasible.[17][18] In November 2017, Apple acquired Canadian MR company Vrvana for $30 million. The Vrvana Totem was able to overlay fully opaque, true-color animations on top of the real world rather than the ghost-like projections of other AR headsets, which cannot display the color black. It was able to do this while avoiding the often-noticeable lag between the cameras capturing the outside world while simultaneously maintaining a 120-degree field of view at 90 Hz. The Totem also used IR illuminators and infrared cameras to perform spatial and hand tracking.[19][20]

According to leaker Wayne Ma, Apple was originally going to allow macOS software to be dragged from the display to the user's environment but was scrapped early on due to the limitations of being based on iOS and noted that the hand-tracking system was not precise enough for games. Workers also discussed collaborations with brands such as Nike for working out with the headset, and others investigated face cushions that were better suited for sweaty, high-intensity workouts, but was scrapped due to the battery pack and the fragile screen. A feature called "co-presence"; a projection of a FaceTime user's full body, was also scrapped due to unknown reasons.[21]

Unveiling and release

In May of 2022, Apple executives previewed the device, including CEO Tim Cook.[22] The company began recruiting directors to develop content for the headset in June. One such director, Jon Favreau, was enlisted to bring the dinosaurs on his Apple TV+ show Prehistoric Planet to life.[23] By April, Apple was attempting to attract developers to make software and services for the headset.[24] Apple filed over 5,000 patents for technologies which contributed to the development of Vision Pro.[25] The Apple Vision Pro was announced at Apple's 2023 Worldwide Developers Conference (WWDC23) on June 5, 2023, to launch in early 2024 in the United States at a starting price of US$3,499 and later in 2024 in additional countries.[26]

On June 6, the day after the announcement, Apple acquired the AR headset startup Mira, whose technology is used at Super Nintendo World's Mario Kart ride. The company has a contract with the United States Air Force and Navy. Eleven of the company's employees were onboarded.[27]

On January 8, 2024, Apple announced that the release date of the Vision Pro in the United States would be on February 2, 2024.[28] Estimates of initial shipments ranged from 60,000–80,000 units.[29] Pre-orders began on January 19, 2024 at 5:00 a.m. PST[30] [31] and the launch shipments sold out in 18 minutes.[32] Apple sold up to 200,000 units[33] in the two week pre-order period, surpassing expectations of about 160,000 units. A majority of these units will be shipped five to seven weeks after launch day.[34]

Specifications

Hardware

Apple Vision Pro has a 3D laminated glass display front, an aluminum frame covered by a flexible cushion, and an adjustable headband. The frame contains five sensors, six microphones, and 12 cameras. Users see two 1.41-inch (3.6 cm) micro-OLED displays with a total of 23 megapixels usually running at 90 FPS through the lens but can automatically adjust to 96 or 100 FPS based on the content being shown. The eyes are tracked by a system of LEDs and infrared cameras, which form the basis of the device's iris scanner named Optic ID (used for authentication, like the iPhone's Face ID). Custom optical inserts are supported for users with prescription glasses, which will attach magnetically to the main lens and are developed in partnership with Zeiss. The device's speaker is inside the headband and is placed directly over the user's ears. It can also virtualize surround sound.[35][36] During the ordering process, users must scan their face using an iPhone or iPad with Face ID for fitting purposes; this can be done via the Apple Store app or at an Apple Store retail location.[37][38]

The Vision Pro uses the Apple M2 system on a chip. It is accompanied by a co-processor known as Apple R1, which is used for real-time sensor input processing. The device can be purchased with three internal storage configurations: 256 GB, 512 GB, and 1 TB.[30] It can be powered by an external power supply, a USB-C port on a Mac, or a battery pack rated for two hours of use.[39][40][41] The battery pack uses a 12-pin, locking variant of the Lightning connector.[42]

The user's face is scanned by the headset during setup to generate a persona—a realistic avatar used by OS features.[43] One such feature is "EyeSight", an outward-facing display which displays the eyes of the user's persona. Its eyes appear dimmed when in AR and obscured when in full immersion to indicate the user's environmental awareness. When someone else approaches or speaks, even if the user is fully immersed, EyeSight shows their persona's virtual eyes normally and makes the other person visible.[40][44]

A digital crown dial on the headset is used to control the amount of virtual background occupying the user's field of view, ranging from a mixed-reality view where apps and media appear to float in the user's real-world surroundings, to completely hiding the user's surroundings.[39][40]

Software

Apple Vision Pro runs visionOS (internally called xrOS before a last-minute change ahead of WWDC[45]), which is derived primarily from iOS core frameworks (including UIKit, SwiftUI, and ARKit), and MR-specific frameworks for foveated rendering and real-time interaction.[2][46]

The operating system uses a 3D user interface navigated via finger tracking, eye tracking, and speech recognition. Users can select elements by looking at it and pinching two fingers together, move the element by moving their pinched fingers, and scroll by flicking their wrist. Apps are displayed in floating windows that can be arranged in 3D space. visionOS supports a virtual keyboard for text input, the Siri virtual assistant, and external Bluetooth peripherals including Magic Keyboard, Magic Trackpad, and gamepads.[40][47] visionOS supports screen mirroring to other Apple devices using AirPlay.[48]

visionOS supports vision apps from App Store, and is backward compatible with selected iOS and iPadOS apps; developers are allowed to opt out from visionOS compatibility.[49] visionOS can mirror the primary display of a macOS device via "Mac Virtual Display"; the Mac can also be controlled using peripherals paired with the headset.[48]

Reception

Pre-release and unveiling

Samuel Axon of Ars Technica said that the Vision Pro was "truly something I had never seen before", noting the intuitiveness of its user interface in a choreographed demo given by Apple, and praising a dinosaur tech demo for its immersive-ness. Axon said that its displays were dim but "much better than other headsets I've used on this front, even if it still wasn't perfect", and that the personas looked "surreal" but conveyed body language better than a more stylized avatar (such as Animoji or Horizon Worlds).[38] He argued that the Vision Pro was not a virtual reality (VR) platform, nor a competitor to Meta Platforms's Quest (formerly Oculus) product line, due to its positioning as "primarily an AR device that just happens to have a few VR features", and not as a mass market consumer product.[38] Media outlets observed that Meta had announced the Meta Quest 3 shortly before WWDC, seemingly in anticipation of Apple's announcement.[50][51][52]

Jay Peters of The Verge similarly noted that Apple had deliberately avoided presenting the Vision Pro as a VR platform, such as not referring to the device as a "headset", describing it as an AR device and "spatial computer", and only demonstrating non-VR games displayed in windows and controlled using an external gamepad, rather than fully immersive experiences such as games and social platforms (including motion controllers). He suggested that this positioning "leaves wiggle room for the likely future of this technology that looks nothing like a bulky VR headset: AR glasses".[53] App Store guidelines for visionOS similarly state that developers should refer to visionOS software as "spatial computing experiences" or "vision apps", and avoid the use of terms such as "augmented reality" and "mixed reality".[54][55]

The Vision Pro has been criticized due to its high cost, as too high to go mainstream;[56][57][58] the three priciest components in the Vision Pro are its camera and sensor array, its dual Apple silicon chips, and the twin 4K micro-OLED virtual reality displays. Apple is reportedly working on a cheaper model that is scheduled for release for the end of 2025 and a second-generation model with a faster processor.[59] The Vision Pro also faced criticism over its short battery life,[60] appearing distracting to others,[60] and its lack of HDMI input[61][62] and haptic feedback.[60]

Netflix, Spotify, and YouTube announced that they will not develop native vision apps at this time, and will opt out of visionOS compatibility for their existing iOS apps—directing users to access the services via Safari instead.[63] Analysts suggested that this may have resulted from the companies' strained relationships with Apple over App Store policies such as mandatory 30% revenue sharing (including antitrust allegations).[64][65] In an interview, Netflix co-CEO Greg Peters stated that the company believed that Vision Pro was too niche to support at this time, but that "we're always in discussions with Apple to try and figure that out".[66]

Reviews

Nilay Patel of The Verge published a review of Apple Vision Pro praising it as "the best consumer headset anyone’s ever made," but noting that the medium of VR headsets may be too limiting for Apple's ambitions, and may simply be "a dead end."[67] Joanna Stern of The Wall Street Journal echoed this sentiment writing "The Best Headset Yet Is Just a Glimpse of the Future."[68]

See also

References

  1. ↑ Porter, Jon (2020-06-19). "Go read this detailed look at Apple’s AR and VR headset development". https://www.theverge.com/2020/6/19/21296674/apple-vr-ar-headset-glasses-external-hub-jony-ive-bloomberg-go-read-this. 
  2. ↑ 2.0 2.1 Wiggers, Kyle (June 5, 2023). "visionOS is Apple's latest operating system" (in en-US). https://techcrunch.com/2023/06/05/visionos-is-apples-latest-operating-system/. 
  3. ↑ 3.0 3.1 3.2 "Technical Specifications". https://www.apple.com/apple-vision-pro/specs/. 
  4. ↑ "Apple's EyeSight Feature on Vision Pro Is Creepier Than It Needs to Be" (in en). https://www.cnet.com/tech/computing/apples-eyesight-feature-on-vision-pro-is-creepier-than-it-needs-to-be/. 
  5. ↑ Don't Believe the Hype: Apple's M2 GPU is No Game Changer, June 7, 2022, https://www.tomshardware.com/news/apple-m2-gpu-analysis 
  6. ↑ "Introducing Apple Vision Pro". https://www.apple.com/apple-vision-pro/. 
  7. ↑ "Apple Vision Pro available in the U.S. on February 2" (in en-US). https://www.apple.com/newsroom/2024/01/apple-vision-pro-available-in-the-us-on-february-2/. 
  8. ↑ Wong, Aloysius (June 5, 2023). "Apple announces new VR headset Vision Pro, to launch next year". https://www.cbc.ca/news/business/apple-vr-headset-announcement-1.6865872. 
  9. ↑ Wakabayashi, Daisuke (May 28, 2015). "Apple Buys German Augmented-Reality Firm Metaio". https://www.wsj.com/articles/BL-DGB-41998. 
  10. ↑ Heaney, David (May 20, 2022). "Report Details The Troubled Development Delaying Apple's AR/VR Headset". https://www.uploadvr.com/the-information-apple-headset-troubled-report/. 
  11. ↑ Gurman, Mark (April 24, 2017). "Apple Hires NASA AR Guru to Help Run Its Own Efforts". https://www.bloomberg.com/news/articles/2017-04-24/apple-hires-nasa-ar-guru-to-help-run-its-own-efforts. 
  12. ↑ 12.0 12.1 Gurman, Mark (December 1, 2022). "Apple Renames Mixed-Reality Software 'xrOS' in Sign Headset Is Approaching" (in en). https://www.bloomberg.com/news/articles/2022-12-01/apple-mixed-reality-headset-rivaling-meta-set-to-run-xros-operating-system. 
  13. ↑ Ma, Wayne (May 20, 2022). "Behind the Apple Design Decisions That Bogged Down Its Mixed-Reality Headset". https://www.theinformation.com/articles/behind-the-apple-design-decisions-that-bogged-down-its-mixed-reality-headset. 
  14. ↑ Mickle, Tripp; Chen, Brian (March 26, 2023). "At Apple, Rare Dissent Over a New Product: Interactive Goggles". https://www.nytimes.com/2023/03/26/technology/apple-augmented-reality-dissent.html. 
  15. ↑ Gurman, Mark (June 5, 2023). "Live: Apple Headset, iOS 17 and Other WWDC 2023 Updates" (in en). https://www.bloomberg.com/news/live-blog/2023-06-05/apple-worldwide-developers-conference. 
  16. ↑ Evans, Jonny (May 21, 2018). "Will Apple play nice with others to make Siri smarter?" (in en). https://www.computerworld.com/article/3274554/will-apple-play-nice-with-others-to-make-siri-smarter.html. 
  17. ↑ Mickle, Tripp; Chen, Brian X. (March 26, 2023). "At Apple, Rare Dissent Over a New Product: Interactive Goggles". The New York Times. https://www.nytimes.com/2023/03/26/technology/apple-augmented-reality-dissent.html. 
  18. ↑ Lawler, Richard (January 18, 2023). "Apple reportedly shelved its plans to release AR glasses anytime soon". https://www.theverge.com/2023/1/17/23560097/apple-ar-vr-glasses-headset-rumor-mixed-reality. 
  19. ↑ "Vrvana Totem Mixed Reality HMD Prototype: Beyond Expectations" (in en). October 21, 2016. https://www.tomshardware.com/news/vrvana-totem-mixed-reality-prototype,32896.html. 
  20. ↑ Lunden, Lucas Matney and Ingrid (November 21, 2017). "Apple acquired augmented reality headset startup Vrvana for $30M" (in en-US). https://techcrunch.com/2017/11/21/apple-acquires-mixed-reality-headset-startup-vrvana-for-30m/. 
  21. ↑ "Vision Pro: What features were killed and what could still be coming - 9to5Mac". https://9to5mac.com/2023/06/21/vision-pro-features/. 
  22. ↑ Gurman, Mark (May 19, 2022). "Apple Shows AR/VR Headset to Board in Sign of Progress on Key Project". https://www.bloomberg.com/news/articles/2022-05-19/apple-shows-headset-to-board-in-sign-it-s-reached-advanced-stage. 
  23. ↑ Mickle, Tripp; Chen, Brian (June 4, 2022). "Apple Starts Connecting the Dots for Its Next Big Thing". https://www.nytimes.com/2022/06/04/business/apple-virtual-reality-headset.html. 
  24. ↑ Gurman, Mark (April 18, 2023). "Apple's AR/VR Headset to Feature Sports, Gaming, iPad Apps and Workouts". https://www.bloomberg.com/news/articles/2023-04-18/apple-vr-ar-headset-apps-sports-tv-fitness-gaming-wellness-ipad-features. 
  25. ↑ Cross, Jason (June 5, 2023). "Apple Vision Pro: Apple's big bet on a brand-new platform starts at $3,499". https://www.macworld.com/article/1940428/apple-vision-pro-design-features-specs-price-release-date.html. 
  26. ↑ (in en) WWDC 2023 — June 5 | Apple, https://www.youtube.com/watch?v=GYkq9Rgoj8E, retrieved 2024-01-03 
  27. ↑ Schiffer, Zoe; Heath, Alex (June 6, 2023). "Apple has bought an AR headset startup called Mira". The Verge. https://www.theverge.com/2023/6/6/23751350/apple-mira-ar-headset-startup. 
  28. ↑ "Apple Vision Pro available in the U.S. on February 2". https://www.apple.com/newsroom/2024/01/apple-vision-pro-available-in-the-us-on-february-2/. 
  29. ↑ "Kuo: Apple Will Only Produce Up to 80,000 Vision Pro Headsets for Launch, Sellout Likely" (in en). 2024-01-11. https://www.macrumors.com/2024/01/11/kuo-vision-pro-sellout-likely/. 
  30. ↑ 30.0 30.1 "Apple Vision Pro pre-orders are now open" (in en-US). 2024-01-19. https://www.engadget.com/apple-vision-pro-pre-orders-are-now-open-130056024.html. 
  31. ↑ "Apple Vision Pro Pre-Order Guide: Everything You Need to Know" (in en-US). 2024-01-17. https://techhounder.com/apple-vision-pro-pre-order-guide. 
  32. ↑ "Apple Vision Pro shipment dates slip nearly instantly" (in en). 2024-01-19. https://appleinsider.com/articles/24/01/19/apple-vision-pro-shipment-dates-slip-nearly-instantly. 
  33. ↑ "Apple Has Sold Approximately 200,000 Vision Pro Headsets" (in en). 2024-01-29. https://www.macrumors.com/2024/01/29/apple-vision-pro-headset-sales/. 
  34. ↑ "Kuo: Apple Has Already Sold Up to 180,000 Vision Pro Headsets" (in en). 2024-01-22. https://www.macrumors.com/2024/01/22/apple-already-sold-up-to-180000-vision-pros/. 
  35. ↑ Brown, Rory. "Apple Vision Pro: Full Specification – VRcompare" (in en). https://vr-compare.com/headset/applevisionpro. 
  36. ↑ "Apple Vision Pro" (in en-US). https://www.apple.com/apple-vision-pro/. 
  37. ↑ "Apple Vision Pro pre-orders require a FaceID scan with an iPhone or iPad" (in en-US). 2024-01-12. https://www.engadget.com/apple-vision-pro-pre-orders-require-a-faceid-scan-with-an-iphone-or-ipad-171544636.html. 
  38. ↑ 38.0 38.1 38.2 Axon, Samuel (June 6, 2023). "Hands-on with Apple Vision Pro: This is not a VR headset" (in en-us). https://arstechnica.com/gadgets/2023/06/hands-on-with-apple-vision-pro-this-is-not-a-vr-headset/. 
  39. ↑ 39.0 39.1 Wiggers, Kyle (June 5, 2023). "Apple Vision Pro: Here's everything you need to know" (in en-US). https://techcrunch.com/2023/06/05/apple-vision-pro-everything-you-need-to-know/. 
  40. ↑ 40.0 40.1 40.2 40.3 Goode, Lauren (June 5, 2023). "Apple's Mixed-Reality Headset, Vision Pro, Is Here". Wired. https://www.wired.com/story/apple-vision-pro-specs-price-release-date/. Retrieved June 5, 2023. 
  41. ↑ Goode, Lauren. "Hands on With Apple's Vision Pro: The Opposite of Disappearing" (in en-US). Wired. ISSN 1059-1028. https://www.wired.com/story/apple-vision-pro-hands-on-demo/. Retrieved June 10, 2023. 
  42. ↑ Davis, Wes (January 31, 2024). "Apple’s Vision Pro battery pack is hiding the final boss of Lightning cables". https://www.theverge.com/2024/1/31/24057392/apple-vision-pro-battery-lightning-cable. 
  43. ↑ Roth, Emma (June 5, 2023). "Apple's Vision Pro headset will turn you into a digital avatar when FaceTiming" (in en-US). https://www.theverge.com/2023/6/5/23750096/apple-vision-pro-headset-persona-facetime. 
  44. ↑ Song, Victoria (2024-01-16). "Apple Vision Pro hands-on, again, for the first time" (in en). https://www.theverge.com/24040075/apple-vision-pro-hands-on-virtual-reality. 
  45. ↑ "Apple visionOS was called ‘xrOS’ before last-minute change, WWDC23 keynote and developer sessions confirm it" (in en-GB). June 9, 2023. https://www.theapplepost.com/2023/06/09/apple-visionos-was-called-xros-before-last-minute-change-wwdc23-keynote-and-developer-sessions-confirm-it/. 
  46. ↑ "WWDC 2023 Biggest Reveals: Vision Pro Headset, iOS 17, MacBook Air and More" (in en). https://www.cnet.com/tech/mobile/wwdc-2023-biggest-reveals-vision-pro-headset-ios-17-macbook-air-and-more/. 
  47. ↑ Peters, Jay (June 5, 2023). "Apple announces visionOS, the operating system for its Vision Pro headset". https://www.theverge.com/2023/6/5/23733874/apple-vision-pro-visionos-augmented-reality-os-specs-wwdc-2023. 
  48. ↑ 48.0 48.1 "Your Mac and Apple Vision Pro: What You Can Do (and What You Can't)" (in en). 2024-01-25. https://www.macrumors.com/2024/01/25/apple-vision-pro-mac-interoperability/. 
  49. ↑ Roth, Emma (June 10, 2023). "The Vision Pro's biggest advantage isn't Apple's hardware" (in en-US). https://www.theverge.com/2023/6/10/23755285/apple-vision-pro-developers-key-apps. 
  50. ↑ Turner, Nick (June 1, 2023). "Meta Announces $500 Quest 3 Headset Just Ahead of Apple Launch". Bloomberg News. https://www.bloomberg.com/news/articles/2023-06-01/meta-announces-500-quest-3-headset-just-ahead-of-apple-launch. 
  51. ↑ Holt, Kris (June 1, 2023). "The Meta Quest 3 is a $499 mixed reality headset with full-color passthrough". Engadget. https://www.engadget.com/the-meta-quest-3-is-a-499-mixed-reality-headset-with-full-color-passthrough-141204527.html. 
  52. ↑ Lyles, Taylor (June 1, 2023). "Meta Officially Announces the Quest 3". IGN. https://www.ign.com/articles/meta-quest-3-announced-price. 
  53. ↑ Peters, Jay (June 7, 2023). "Apple made a VR headset, but it’ll never admit it" (in en-US). https://www.theverge.com/2023/6/7/23750301/apple-vision-pro-headset-virtual-reality-vr-headset. 
  54. ↑ Evans, Jonny (2024-01-09). "How to think about Apple and spatial computing" (in en). https://www.computerworld.com/article/3712160/how-to-think-about-apple-and-spatial-computing.html. 
  55. ↑ "Apple asks developers not to refer to their visionOS apps as ‘AR’ or ‘VR’". 2024-01-08. https://9to5mac.com/2024/01/08/apple-visionos-apps-ar-vr/. 
  56. ↑ "Apple Vision Pro: The good, the bad and the ugly". June 6, 2023. https://www.creativebloq.com/news/apple-vision-pro. 
  57. ↑ Syme, Pete. "The crowd at the unveiling of Apple's Vision Pro headset let out a collective groan when they found out how wildly expensive it was". https://www.businessinsider.com/apple-vision-pro-3499-price-reveal-prompts-groans-sighs-laughter-2023-6. 
  58. ↑ Plant, Logan (June 12, 2023). "Fans React to Apple Vision Pro Announcement With Memes, Shock Over Price Point". https://www.ign.com/articles/fans-react-to-apple-vision-pro-announcement-with-memes-shock-over-price-point. 
  59. ↑ "How Apple Can Bring Down the Price of Apple Vision Headset From $3,500" (in en). Bloomberg.com. June 11, 2023. https://www.bloomberg.com/news/newsletters/2023-06-11/will-there-be-a-cheaper-apple-vision-how-apple-can-lower-cost-of-new-headset-lirfnvz1. 
  60. ↑ 60.0 60.1 60.2 Jalan, Ayush (June 6, 2023). "Everything We Dislike About Apple's Vision Pro AR/VR Headset". https://www.makeuseof.com/why-we-dislike-apple-vision-pro-headset/. 
  61. ↑ Cranz, Alex (June 14, 2023). "The Apple Vision Pro might be a TV, but it won't replace the TV". https://www.theverge.com/23757863/apple-vision-pro-replace-tv-never. 
  62. ↑ Knibbs, Kate (Jun 8, 2023). "Apple's Vision Pro Isn't the Future". Wired. https://www.wired.com/story/apple-vision-pro-doomed/. 
  63. ↑ "Streaming Apps Sit Out Apple Vision Pro Launch: Netflix and YouTube Opt for Browser Access, Spotify Silent" (in en-US). 2024-01-19. https://techhounder.com/streaming-apps-sit-out-apple-vision-pro-launch-netflix-and-youtube-opt-for-browser-access-spotify-silent/. 
  64. ↑ Pierce, David (2024-01-20). "The Vision Pro’s first killer app is the web, whether Apple likes it or not" (in en). https://www.theverge.com/2024/1/20/24044343/apple-vision-pro-safari-killer-app. 
  65. ↑ Gurman, Mark (2024-01-18). "Bloomberg - YouTube and Spotify Won’t Launch Apple Vision Pro Apps, Joining Netflix". https://www.bloomberg.com/news/articles/2024-01-18/youtube-and-spotify-join-netflix-in-not-launching-apple-vision-pro-apps. 
  66. ↑ Wilson, Mark (2024-01-25). "Netflix says the Apple Vision Pro is way too niche for it to make an app for the headset" (in en). https://www.techradar.com/computing/virtual-reality-augmented-reality/netflix-says-the-apple-vision-pro-is-way-too-niche-for-it-to-make-an-app-for-the-headset. 
  67. ↑ Patel, Nilay (2024-01-30). "Apple Vision Pro review: magic, until it’s not" (in en). https://www.theverge.com/24054862/apple-vision-pro-review-vr-ar-headset-features-price. 
  68. ↑ Stern, Joanna (Jan 30, 2024). "Apple Vision Pro Review: The Best Headset Yet Is Just a Glimpse of the Future". The Wall Street Journal. https://www.wsj.com/tech/apple-vision-pro-review-39f2d82e. 

External links



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