Company:Topsy Labs

From HandWiki
Short description: U.S. social search and analytics company
Topsy Labs, Inc.
TypeSubsidiary
IndustrySocial network analytics[1]
FateAcquired by Apple Inc.
Founded2007
FounderVipul Ved Prakash
Rishab Aiyer Ghosh
Gary Iwatani
Justin Foutts
DefunctDecember 16, 2015
Headquarters
San Francisco , California
,
United States
Area served
Worldwide
Key people
Duncan Greatwood - CEO
Vipul Ved Prakash - Co-Founder and CTO
Rishab Aiyer Ghosh – Co-Founder & Chief Scientist
Rich Maier – SVP, Sales
Jamie de Guerre – VP, Product
Ted Cui – VP, Engineering
David Berk – VP, Operations
ServicesTwitter and Google+ analytics

Topsy Labs was a social search and analytics company based in San Francisco, California .[1][2] The company was a certified Twitter partner and maintained a comprehensive index of tweets, numbering in the hundreds of billions, dating back to Twitter's inception in 2006.[3][4][5]

Topsy made products to search, analyze and draw insights from conversations and trends on the public social websites including Twitter and Google+.[6][7][8]

The company was acquired by Apple Inc. in December 2013, and shut down on December 16, 2015.

History

Topsy was founded in 2007 by Vipul Ved Prakash, Rishab Aiyer Ghosh, Gary Iwatani and Justin Foutts.[citation needed] The company had raised over USD $27 million in venture capital from BlueRun Ventures, Ignition Partners, Founders Fund, Scott Banister and other investors.[9][10] The company had over 40 employees with offices in San Francisco and Washington DC and was operating its own data centers.[11]

In December 2013, Topsy was acquired by Apple Inc. for a reported value of around $225 million. On December 16, 2015, the Topsy service was shut down, and its website was redirected to an Apple support page discussing the search functionality of iOS 9.[12][13]

Products

Topsy.com

Topsy.com was a real-time search engine for social posts and socially shared content, primarily on Twitter and Google Plus.[14][15] The service ranked results using a proprietary social influence algorithm that measured social media authors on how much others supported what they were saying.[16] The service also provided access to metrics for any term mentioned on Twitter via its free analytic service at analytics.topsy.com, where users could compare up to three terms for content in the past hour, day, week or month.[17] It was announced in September 2013 that Topsy would include every public tweet ever published on Twitter for search and analysis.[18]

Topsy Pro Analytics

Topsy Pro Analytics was a commercial web dashboard application that allowed users to conduct interactive analysis on keywords and authors by activity, influence, exposure, sentiment, language or geography.[19] Users could discover the most relevant tweets, links, photos and videos for any term from Topsy’s index of hundreds of billions of tweets.[2] Users were able to group terms into saved topics and setup customized alerts and daily activity digests.[20][21]

Topsy Pro Analytics Public Sector

Topsy Pro Analytics was a version of the Topsy Pro Analytics product for government agencies. The intended purpose of the product was to facilitate disaster response, quantify political issues, detect disease outbreak and monitor global anomalies.[22]

API Services

Topsy provided a set of REST APIs to programmatically access to Twitter data and metrics. Users could also access this data via ad-hoc report requests.

Social indices

Twitter Political Index

This index[23] was co-developed by Twitter and Topsy. It debuted in August 2012 and originally compared social sentiment for the two primary American presidential candidates.

Twitter Oscars Index

This index[24] was also co-developed by Twitter and Topsy.[25] It debuted in January 2013 and originally compared social sentiment for films nominated for Academy awards in six categories: Best Picture, Best Actor. Best Actress, Best Supporting Actor, Best Supporting Actress and Best Director. Topsy sentiment analysis used in this index correctly predicted five out of the six award recipients.

SXSW Trendspotter

In March 2013, Mashable and Topsy co-produced the Mashable SXSW Trendspotter,[26] which was a mobile-enabled website where visitors could see what was trending at the SXSW event, based on real-time analysis of Twitter conversations.[27] The SXSW Trendspotter provided analysis of:

  • Trending topics
  • Which start-ups, brands, bands and films were generating popular social conversations
  • Which SXSW sessions and events were the most popular
  • Details about the top tweets, news, photos and videos around each topic

References

  1. ↑ 1.0 1.1 Boutin, Paul (2011-07-26). "Topsy Searches Twitter Better Than Twitter". The New York Times. http://gadgetwise.blogs.nytimes.com/2011/07/26/a-better-way-to-search-twitter/. 
  2. ↑ 2.0 2.1 "Topsy Pro Analytics Lets Users Analyze Over 100 Billion Tweets From The Last 2+ Years". Marketingland.com. 2012-08-21. http://marketingland.com/analyze-over-100-billion-tweets-from-the-last-2-years-with-new-topsy-pro-analytics-19318. 
  3. ↑ "Topsy: Now Searching Tweets Back To May 2008". Searchengineland.com. 2010-08-24. http://searchengineland.com/topsy-now-searching-tweets-back-to-may-2008-49162. 
  4. ↑ "Topsy | Twitter Developers". Dev.twitter.com. https://dev.twitter.com/programs/twitter-certified-products/topsy. 
  5. ↑ Goel, Vindu (2013-09-04). "If Google Could Search Twitter, It Would Find Topsy". New York Times.
  6. ↑ Tam, Donna (2012-08-21). "Topsy tailors tool to tease out Twitter trends to a 'T' | Internet & Media". CNET. http://news.cnet.com/8301-1023_3-57496735-93/topsy-tailors-tool-to-tease-out-twitter-trends-to-a-t/. 
  7. ↑ "7 Ways Marketers Can Leverage Topsy Pro". Ignite Social Media. 2012-09-12. http://www.ignitesocialmedia.com/social-media-tools/topsy-pro-review/. 
  8. ↑ Gannes, Liz (2011-10-11). "Topsy Adds Real-Time Search for Google+". AllThingsD. http://allthingsd.com/20111011/topsy-says-its-google-search-is-better-than-googles/. 
  9. ↑ Thursday, March 10th, 2011 (2011-03-10). "Realtime Search Platform Topsy Raises $15 Million". TechCrunch. https://techcrunch.com/2011/03/10/realtime-search-platform-topsy-raises-15-million/. 
  10. ↑ Geron, Tomio (2009-05-27). "Topsy Bets On Real-Time Twitter Search With $15M Backing - Venture Capital Dispatch - WSJ". Blogs.wsj.com. https://blogs.wsj.com/venturecapital/2009/05/27/topsy-bets-on-real-time-twitter-search-with-15m-backing/. 
  11. ↑ Jeff Bertolucci (2012-08-07). "How Topsy Tames Twitter's Big Data Fire Hose". Informationweek.com. http://www.informationweek.com/software/business-intelligence/how-topsy-tames-twitters-big-data-fire-h/240005022. 
  12. ↑ "Apple shuts down Twitter analytics service Topsy". 16 December 2015. https://www.theverge.com/2015/12/16/10272128/topsy-shut-down-apple-twitter-analytics. 
  13. ↑ "Why Apple Really Acquired Topsy". Inc.. http://www.inc.com/issie-lapowsky/why-apple-really-acquired-topsy.html. 
  14. ↑ "Topsy Launches Realtime Search Engine For Public Google+ Posts". TechCrunch. 2011-10-11. https://techcrunch.com/2011/10/11/topsy-launches-realtime-search-engine-for-public-google-posts/. 
  15. ↑ "Who rules real-time search? A look at 11 contenders". VentureBeat. 21 June 2009. https://venturebeat.com/2009/06/20/who-rules-real-time-search-a-look-at-9-contenders/. 
  16. ↑ Adam Popescu (2012-10-24). "Beyond Klout: Better Ways To Measure Social Media Influence". Readwrite.com. http://readwrite.com/2012/10/24/beyond-klout-better-ways-to-measure-social-media-influence. 
  17. ↑ "Topsy Social Analytics: Twitter Analytics For The Masses (& Free, Too)". Searchengineland.com. 2011-01-31. http://searchengineland.com/topsy-social-analytics-twitter-analytics-for-masses-62868. 
  18. ↑ "Topsy: Allows You To Scan Every Public Tweet Ever Published On Twitter". CEOWORLD Magazine. 2013-09-04. http://ceoworld.biz/2013/09/04/topsy-the-social-search-engine-allows-you-to-scan-every-public-tweet-ever-published-on-twitter. 
  19. ↑ Honan, Mat (2012-08-21). "You Are the Product: Topsy's New Pro Analytics Tool As the All-Seeing Eye | Gadget Lab". Wired.com. https://www.wired.com/gadgetlab/2012/08/you-are-the-product-topsys-new-pro-analytics-tool-as-the-all-seeing-eye/. 
  20. ↑ "Social Analytics Service Topsy Adds Email Alerts and Reports". SocialTimes. 2013-02-25. http://socialtimes.com/social-analytics-service-topsy-adds-email-alerts-and-reports_b119825. 
  21. ↑ "Topsy Launches New Features for Pro Analytics". semanticweb.com. 2012-10-18. http://semanticweb.com/topsy-launches-new-features-for-pro-analytics_b32771. 
  22. ↑ "Topsy Introduces Topsy Pro Analytics for the Public Sector". Marketwire.com. 2012-09-10. http://www.marketwire.com/press-release/topsy-introduces-topsy-pro-analytics-for-the-public-sector-1699405.htm. 
  23. ↑ "U.S. Elections" (in en). https://election.twitter.com. 
  24. ↑ "Oscar Topsy". http://oscars.topsy.com/. 
  25. ↑ Graver, Fred (2013-01-15). "Tracking the Oscar buzz | Twitter Blog". Blog.twitter.com. https://blog.twitter.com/2013/tracking-oscar-buzz. 
  26. ↑ "Mashable SXSW Trendspotter" (in en). http://sxswtrends.mashable.com/. 
  27. ↑ Josh Catone2013-03-08 15:05:40 UTC (2013-03-08). "Discover What's Hot at SXSW With the Mashable Trendspotter". Mashable.com. http://mashable.com/2013/03/08/sxsw-trendspotter/. 



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