Company:Karbonn Mobiles

From HandWiki
Karbonn
TypePrivate
Industry
FoundedMarch 2009; 17 years ago (2009-03)
Founder
  • Sudhir Hasija
  • Pardeep Jain [1]
Headquarters
Delhi
,
India
Area served
Worldwide
Key people
Products
ServicesElectronics manufacturing services
RevenueIncrease ₹650 crore (US$91 million)
Number of employees
10,000+
ParentJaina Group and UTL Group
SubsidiariesGionee
Websitewww.karbonn.in

Karbonn (known as Karbonn Mobiles) is an Indian multinational technology company, that manufactures feature phones, smartphones, tablets and mobile phone accessories.[2] The company was founded in March 2009, headquartered in Delhi, India. Karbonn is a joint venture between United Telelinks Ltd., a Bangalore-based firm and Jaina Marketing Pvt. Ltd., headquartered in New Delhi.[2]

Karbonn Mobiles also has tie ups with leading telecom players like Airtel, Vodafone Idea and Jio.[2] Karbonn operates in countries such as Bangladesh, Nepal, Sri Lanka, UAE, Oman, Saudi Arabia, Qatar, Bahrain, Yemen, United Kingdom and parts of Europe.[3]

History

The company struck a deal with Eros International, the makers of the Rajinikanth-starrer film Kochadaiyaan (2013). The deal involved the manufacture of five lakh (500,000) items of Kochadaiyaan merchandise with screen savers and images from the film, the trailer, behind-the-scenes shots, the signature tune of the film, and the lead actor's signature on the back cover of phones.[4]

Karbonn ties with online digital entertainment service provider Hungama.com and has an app preinstalled.[5]

In October 2012, Karbonn announced the launch of their brand extension 'Karbonn Smart'. The range included a smart tab and smartphones based on the Android operating system.[6] In February 2014, Microsoft announced Karbonn as a hardware partner of the Windows Phone operating system.[7]

Karbonn Sparkle V is one of the initial Android One phones manufactured by Karbonn Mobiles in cooperation with Google Inc.[8]

Brand

Karbonn was ranked the 77th most trusted brand in India among 1,200, by The Brand Trust Report 2014, a study conducted by brand analytics company Trust Research Advisory.[9] In the 2017 edition of the report, it stands at the 350th position among 1,000 Indian companies surveyed.[10]

Karbonn is the first Android One phone to be sold in Europe : Karbonn Sparkle V2. The company entered the UK market through Amazon.co.uk

In 2019, Gionee's Indian subsidiary was acquired by the promoters of Karbonn.[11] In 2020 they announced Gionee Mobile as a sub-brand of Karbonn.

Revenue

The firm's total investment in the Indian consumer market was over US$5 million in the year 2011. The firm contracted with semiconductor companies for their handsets and mainly targeted the Indian market. The firm has over 85,000 retailers and 1000+ service centers (150+ dedicated exclusively for Karbonn) across India. Karbonn Mobiles aims at registering a turnover of ₹4,000 crore during the 2013-14 financial year.[5]

See also

References

  1. ↑ 1.0 1.1 1.2 "Company Overview of Karbonn Mobile India Private Limited". https://www.bloomberg.com/research/stocks/private/people.asp?privcapId=117924819. 
  2. ↑ 2.0 2.1 2.2 "Company Overview of Karbonn Mobile India Private Limited". https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=117924819. 
  3. ↑ "Karbonn mobiles aims Rs 5,000 crore turnover in current fiscal". 22 July 2016. https://www.businesstoday.in/current/corporate/karbonn-mobiles-aims-rs-5000-crore-turnover-in-current-fiscal/story/235327.html. 
  4. ↑ "Eros to present Rajinikanth-starrer Kochadaiyaan". Rediff.com. 3 July 2012. http://www.rediff.com/movies/report/report-eros-to-present-rajinikanth-starrer-kochadaiyaan/20120703.htm. 
  5. ↑ 5.0 5.1 "Karbonn Mobiles eyeing Rs 4,000 cr turnover in FY 14". Business Standard India. Press Trust of India (Business Standard). 16 July 2013. http://www.business-standard.com/article/companies/karbonn-mobiles-eyeing-rs-4-000-cr-turnover-in-fy-14-113071600573_1.html. 
  6. ↑ Saraswathy, M. (12 October 2012). "Karbonn Mobile launches new gadgets under Karbonn Smart brand". Business Standard India (Business Standard). http://www.business-standard.com/article/companies/karbonn-mobile-launches-new-gadgets-under-karbonn-smart-brand-112101200208_1.html. 
  7. ↑ "Microsoft Announces Bangalore Based Karbonn As New Windows Phone Hardware Partner". 2 April 2014. http://gsminsider.com/2014/02/karbonn-windows-phone-news/. 
  8. ↑ "Karbonn Sparkle V Review Simple, stable and affordable". Digit.in. 22 September 2014. http://www.digit.in/mobile-phones/karbonn-sparkle-v-review-23974.html. 
  9. ↑ "India's Most Trusted Brands 2014". 2014. http://www.trustadvisory.info/allindia_2014.html. 
  10. ↑ "The Brand Trust Report 2017". http://www.trustadvisory.info/categoryBTR17.php. 
  11. ↑ Mukherjee, Writankar (27 June 2018). "Karbonn promoter, minority shareholder Vohra join hands to buy Gionee India". The Economic Times. https://economictimes.indiatimes.com/tech/hardware/karbonn-promoter-minority-shareholder-vohra-join-hands-to-buy-gionee-india/articleshow/64756808.cms. 

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