Software:Google Gemini

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Gemini
Screenshot
Start screen of a conversation
Developer(s)Google AI
Google DeepMind
Initial releaseMarch 21, 2023; 2 years ago (2023-03-21)
Operating system
PredecessorGoogle Assistant
Available in46 languages[1]
239 countries and regions[1]
Type
LicenseProprietary[2]
Websitegemini.google.com

Gemini (formerly Bard), also known as Google Gemini, is a generative artificial intelligence chatbot and virtual assistant developed by Google. Based on the large language model (LLM) of the same name, it was launched in March 2023 in response to the rise of OpenAI's ChatGPT.

History

Background

Google co-founders Sergey Brin (L) and Larry Page (R) were summoned out of retirement to discuss Google's response to OpenAI's ChatGPT.

In November 2022, OpenAI launched ChatGPT, a chatbot based on the GPT-3 family of large language models (LLMs).[3][4] ChatGPT gained worldwide attention, becoming a viral Internet sensation.[5] Alarmed by ChatGPT's potential threat to Google Search, Google executives issued a "code red" alert, reassigning several teams to assist in the company's artificial intelligence (AI) efforts.[6] Sundar Pichai, the CEO of Google and parent company Alphabet, was widely reported to have issued the alert, but Pichai later denied this to The New York Times.[7] In a rare move, Google co-founders Larry Page and Sergey Brin, who had stepped down from their roles as co-CEOs of Alphabet in 2019, attended emergency meetings with company executives to discuss Google's response to ChatGPT.[8] Brin requested access to Google's code in February 2023, for the first time in years.[9]

Google had unveiled LaMDA, a prototype LLM, earlier in 2021,[10][11] but it was not released to the public.[12] When asked by employees at an all-hands meeting whether LaMDA was a missed opportunity for Google to compete with ChatGPT, Pichai and Google AI chief Jeff Dean said that while the company had similar capabilities to ChatGPT, moving too quickly in that arena would represent a major "reputational risk" due to Google being substantially larger than OpenAI.[13][14] In January 2023, Google Brain sister company DeepMind CEO Demis Hassabis hinted at plans for a ChatGPT rival,[15] and Google employees were instructed to accelerate progress on a ChatGPT competitor, intensively testing "Apprentice Bard" and other chatbots.[16][17] Pichai assured investors during Google's quarterly earnings investor call in February that the company had plans to expand LaMDA's availability and applications.[18]

Bard

Announcement

On February 6, 2023, Google announced Bard, a generative artificial intelligence chatbot powered by LaMDA.[19][20][21] Bard was first rolled out to a select group of 10,000 "trusted testers",[22] before a wide release scheduled at the end of the month.[19][20][21] The project was overseen by product lead Jack Krawczyk, who described the product as a "collaborative AI service" rather than a search engine,[23][24] while Pichai detailed how Bard would be integrated into Google Search.[19][20][21] Reuters calculated that adding ChatGPT-like features to Google Search could cost the company $6 billion in additional expenses by 2024, while research and consulting firm SemiAnalysis calculated that it would cost Google $3 billion.[25] The technology was developed under the codename "Atlas",[26] with the name "Bard" in reference to the Celtic term for a storyteller and chosen to "reflect the creative nature of the algorithm underneath".[27][28]

Multiple media outlets and financial analysts described Google as "rushing" Bard's announcement to preempt rival Microsoft's planned February 7 event unveiling its partnership with OpenAI to integrate ChatGPT into its Bing search engine in the form of Bing AI (later rebranded as Microsoft Copilot),[29][30] as well as to avoid playing "catch-up" to Microsoft.[31][32][33] Microsoft CEO Satya Nadella told The Verge: "I want people to know that we made them dance."[34] Tom Warren of The Verge and Davey Alba of Bloomberg News noted that this marked the beginning of another clash between the two Big Tech companies over "the future of search", after their six-year "truce" expired in 2021;[29][35] Chris Stokel-Walker of The Guardian, Sara Morrison of Recode, and analyst Dan Ives of investment firm Wedbush Securities labeled this an AI arms race between the two.[36][37][38]

After an "underwhelming" February 8 livestream in Paris showcasing Bard, Google's stock fell eight percent, equivalent to a $100 billion loss in market value, and the YouTube video of the livestream was made private.[31][39][40] Many viewers also pointed out an error during the demo in which Bard gives inaccurate information about the James Webb Space Telescope in response to a query.[41][42] Google employees criticized Pichai's "rushed" and "botched" announcement of Bard on Memegen, the company's internal forum,[43] while Maggie Harrison of Futurism called the rollout "chaos". Pichai defended his actions by saying that Google had been "deeply working on AI for a long time", rejecting the notion that Bard's launch was a knee-jerk reaction.[44]

A week after the Paris livestream, Pichai had 80,000 employees dedicate two to four hours to dogfood testing Bard,[45] while Google executive Prabhakar Raghavan had employees correct any errors Bard made.[46][22] In the following weeks, Google employees criticized Bard in internal messages, citing safety and ethical concerns and calling on company leaders not to launch the service. Google executives launched the product, overruling a negative risk assessment report conducted by its AI ethics team.[47] After Pichai suddenly laid off 12,000 employees later that month due to slowing revenue growth, remaining workers shared memes and snippets of their humorous exchanges with Bard soliciting its "opinion" on the layoffs.[48] Google employees began testing a more sophisticated version of Bard with larger parameters, dubbed "Big Bard", in mid-March.[49]

Launch

50px 100px
The logo for Bard

Google opened up early access for Bard on March 21, 2023, in a limited capacity, allowing users in the U.S. and UK to join a waitlist. Unlike Microsoft's approach with Bing Chat, Bard was launched as a standalone web application featuring a text box and a disclaimer that the chatbot "may display inaccurate or offensive information that doesn't represent Google's views". Three responses are then provided to each question, with users prompted to submit feedback on the usefulness of each answer. Google vice presidents Sissie Hsiao and Eli Collins framed Bard as a complement to Google Search and stated that the company had not determined how to make the service profitable.[50][51][52] Among those granted early access were those enrolled in Google's "Pixel Superfans" loyalty program,[53] users of its Pixel and Nest devices, and Google One subscribers.[54]

Bard is trained by third-party contractors hired by Google, including Appen and Accenture workers, whom Business Insider and Bloomberg News reported were placed under extreme pressure, overworked, and underpaid.[55][56] Bard is also trained on data from publicly available sources, which Google disclosed by amending its privacy policy.[57] Shortly after Bard's initial launch, Google reorganized the team behind Google Assistant, the company's virtual assistant, to focus on Bard instead.[58] Google researcher Jacob Devlin resigned from the company after claiming that Bard had surreptitiously leveraged data from ChatGPT;[59] Google denied the allegations.[60] Meanwhile, a senior software engineer at the company published an internal memo warning that Google was falling behind in the AI "arms race", not to OpenAI but to independent researchers in open-source communities.[61] Pichai revealed on March 31 that the company intended to "upgrade" Bard by basing it on PaLM, a newer and more powerful LLM from Google, rather than LaMDA.[62] The same day, Krawczyk announced that Google had added "math and logic capabilities" to Bard.[63] Bard gained the ability to assist in coding in April, being compatible with more than 20 programming languages at launch.[64][65] Microsoft also began running advertisements in the address bar of a developer build of the Edge browser, urging users to try Bing whenever they visit the Bard web app.[66] 9to5Google reported that Google was working to integrate Bard into its ChromeOS operating system and Pixel devices.[67][68]

Updates

Bard took center stage during the annual Google I/O keynote in May 2023,[69] with Pichai and Hsiao announcing a series of updates to Bard, including the adoption of PaLM 2, integration with other Google products and third-party services, expansion to 180 countries, support for additional languages, and new features.[70] In stark contrast to previous years, the Google Assistant was barely mentioned during the event.[69] The expanded rollout did not include any nations in the European Union (EU), possibly reflecting concerns about compliance with the General Data Protection Regulation.[71] Those with Google Workspace accounts also gained access to the service.[72] Google attempted to launch Bard in the EU in June but was blocked by the Irish Data Protection Commission, who requested a "data protection impact assessment" from the company;[73] Bard was launched in the region and Brazil the next month, adding support for dozens of new languages and introducing personalization and productivity features.[74][75] An invite-only chatroom ("server") on Discord was created in July, consisting of users who heavily used Bard. Over the next few months, the chatroom was flooded with comments questioning the usefulness of Bard.[76]

Google released a major update to the chatbot in September, integrating it into many of its products through "extensions", adding a button to attempt to fact-check AI-generated responses through Google Search, and allowing users to share conversation threads.[77] Google also introduced the "Google-Extended" web crawler as part of its search engine's robots.txt indexing file to allow web publishers to opt-out of allowing Bard to scan them for training.[78] Online users later discovered that Google Search was indexing Bard conversation threads on which users had enabled sharing; Google stated that this was an error which was corrected.[79]

In October, during the company's annual Made by Google event, Hsiao unveiled "Assistant with Bard", an upgraded version of the Google Assistant which was integrated with Bard.[80] When the U.S. Copyright Office solicited public comment on potential new regulation on generative AI technologies, Google joined with OpenAI and Microsoft in arguing that the responsibility for generating copyrighted material lay with the user, not the developer.[81] Accenture contractors voted to join the Alphabet Workers Union in November, in protest of suboptimal working conditions,[82] while the company filed a lawsuit in the U.S. District Court for the Northern District of California against a group of unidentified scammers who had been advertising malware disguised as a downloadable version of Bard.[83][84]

Gemini

Rebranding

Screenshot of Gemini on an Android device

On December 6, 2023, Google announced Gemini, a larger, multimodal LLM.[88][89] A specially tuned version of the mid-tier Gemini Pro was integrated into Bard, while the larger Gemini Ultra was used for "Bard Advanced" in 2024.[90][91] The Wall Street Journal reported that Bard was then averaging around 220 million monthly visitors.[92] Google ended its contract with Appen in January 2024,[93] while image generation was added to Bard the next month, using Google Brain's Imagen 2 text-to-image model.[94]

On February 8, 2024, Bard and Duet AI were unified under the Gemini brand, with a mobile app launched on Android and the service integrated into the Google app on iOS. On Android, users who downloaded the app saw Gemini replace Assistant as their device's default virtual assistant, though Assistant remained a standalone service.[95][96] Google also launched "Gemini Advanced with Ultra 1.0", available via a "Google One AI Premium" subscription,[97] incorporated Gemini into its Messages app on Android,[98][99] and announced a partnership with Stack Overflow.[100][101]

Gemini again took center stage at the 2024 Google I/O keynote.[102][103] Google announced that Gemini would be integrated into several products, including Android, Chrome, Photos, and Workspace.[102] Gemini Advanced was upgraded to the "Gemini 1.5 Pro" language model, with Google previewing Gemini Live, a voice chat mode, and Gems, the ability to create custom chatbots.[104][105][106]

Further updates

Originally introduced by Google in August 2024, Gemini Live debuted on the Pixel 9 series later that year as the default virtual assistant, replacing the Google Assistant on those devices. It was later rolled out to Samsung Galaxy devices beginning with the Galaxy S25 series in July 2025,[107][108] and subsequently expanded to models like the Z Fold 7 and Z Flip 7, where it became part of the Galaxy AI suite.[109]

In February 2025, Google introduced a feature for Gemini Advanced subscribers that can recall and reference past chats.[110]

In June 2025, Google announced Gemini CLI, which is an open-source AI tool for terminals.[111] At the same time, Google unveiled a new logo of Gemini that align its colors with color schemes used by the new gradient Google logo, with more rounded sparkles than the previous logo.[112] The new logo is available for Android and iPhone devices.[113]

Reception

Early responses

Gemini received mixed reviews upon its initial release.[114] James Vincent of The Verge found it faster than ChatGPT and Bing Chat, but noted that the lack of Bing-esque footnotes was "both a blessing and a curse",[52] encouraging Google to be bolder when experimenting with AI.[115] His colleague David Pierce was unimpressed by its uninteresting and sometimes inaccurate responses,[116] adding that despite Google's insistence that Gemini was not a search engine, its user interface resembled that of one, which could cause problems for Google.[117] Cade Metz of The New York Times described Gemini as "more cautious" than ChatGPT,[118] while Shirin Ghaffary of Vox called it "dry and uncontroversial" due to the reserved nature of its responses.[119]

The Washington Post columnist Geoffrey A. Fowler found Gemini a mixed bag, noting that it acted cautiously but could show Internet-influenced bias.[120] Writing for ZDNET, Sabrina Ortiz believed ChatGPT and Bing Chat were "more capable overall" in comparison to Gemini,[121] while Wired journalist Lauren Goode found her conversation with Gemini "the most bizarre" of the three.[122] After the introduction of extensions, The New York Times' Kevin Roose found the update underwhelming and "a bit of a mess",[123] while Business Insider's Lakshmi Varanasi found that Gemini often leaned more into flattery than facts.[124]

In a 60 Minutes conversation with Hsiao, Google senior vice president James Manyika, and Pichai, CBS News correspondent Scott Pelley found Gemini "unsettling".[125] Associate professor Ethan Mollick of the Wharton School of the University of Pennsylvania was underwhelmed by its artistic ineptitude.[126] The New York Times conducted a test with ChatGPT and Gemini regarding their ability to handle tasks expected of human assistants, and concluded that ChatGPT's performance was vastly superior to that of Gemini.[127] NewsGuard, a tool that rates the credibility of news articles, found that Gemini was more skilled at debunking known conspiracy theories than ChatGPT.[128] A report published by the Associated Press cautioned that Gemini and other chatbots were prone to generate "false and misleading information that threaten[ed] to disenfranchise voters".[129]

Image generation controversy

See also: Artificial intelligence controversies
Gemini's response when asked to "generate a picture of a U.S. senator from the 1800s" in February 2024, as shown by The Verge[130]

In February 2024, social media users reported that Gemini was generating images that featured people of color and women in historically inaccurate contexts—such as Vikings, Nazi soldiers, and the Founding Fathers—and refusing prompts to generate images of white people. These images were derided on social media, including by conservatives who cited them as evidence of Google's "wokeness".[130][131][132] The business magnate Elon Musk, whose company xAI operates the chatbot Grok, was among those who criticized Google, denouncing its suite of products as biased and racist.[133][134][135] Musk and other users targeted Krawczyk, resurfacing his past comments discussing race,[134][135] leading Krawczyk to withdraw from X and LinkedIn.[136] The conservative-leaning tabloid New York Post ran a cover story on the incident in the print edition of its newspaper.[137][138]

In response, Krawczyk said that Google was "working to improve these kinds of depictions immediately", and Google paused Gemini's ability to generate images of people.[139][140][141] Raghavan released a lengthy statement addressing the controversy, explaining that Gemini had "overcompensate[d]" amid its efforts to strive for diversity and acknowledging that the images were "embarrassing and wrong".[142][143][144] In an internal memo to employees, Pichai called the debacle offensive and unacceptable, promising structural and technical changes.[145][146][147] Several employees in Google's trust and safety team were laid off days later.[148][149] Hassabis stated that Gemini's ability to generate images of people would be restored within two weeks;[150][151][152] it was ultimately relaunched in late August, powered by its new Imagen 3 model.[153][154]

The market reacted negatively, with Google's stock falling by 4.4 percent.[155] Pichai faced growing calls to resign, including from technology analysts Ben Thompson and Om Malik.[156][157][158] House Republicans led by Jim Jordan subpoenaed Google, accusing the company of colluding with the Biden administration to censor speech.[159][160] In light of the fiasco and Google's overall response to OpenAI, Business Insider's Hugh Langley and Lara O'Reilly declared that Google was fast going "from vanguard to dinosaur".[161] Bloomberg columnist Parmy Olson suggested that Google's "rushed" rollout of Gemini was the cause of its woes, not "wokeness".[162] Martin Peers, writing for The Information, opined that Google needed a leader like Mark Zuckerberg to defuse the situation.[163] Hugging Face scientist Sasha Luccioni and Surrey University professor Alan Woodward believed that the incident had "deeply embedded" roots in Gemini's training corpus and algorithms, making it difficult to rectify.[164] Jeremy Kahn of Fortune called for researchers focused on safety and responsibility to work together to develop better guardrails.[165] New York magazine contributor John Herrman wrote: "It's a spectacular unforced error, a slapstick rake-in-the-face moment, and a testament to how panicked Google must be by the rise of OpenAI and the threat of AI to its search business."[166]

Advertisements

During the 2024 Summer Olympics in July, Google aired a commercial for Gemini entitled "Dear Sydney" depicting a father asking the chatbot to generate a fan letter to the star athlete Sydney McLaughlin-Levrone for his young daughter. Similar to Apple's "Crush!" commercial for the seventh-generation iPad Pro, the advertisement drew heavy backlash online, with criticism for replacing authentic human expression and creativity with a computer;[167][168][169] The Washington Post columnist Alexandra Petri lambasted the commercial as "missing the point".[170] As a result, Google withdrew the commercial from NBC's rotation.[171][172]

Google aired two commercials during Super Bowl LIX in February 2025, both promoting Gemini. The first, entitled "50 States, 50 Stories", consisted of a national spot and 50 regional spots showcasing how small businesses in each U.S. state leverage Gemini in Google Workspace.[173][174] Social media users noticed a factual error in Wisconsin's spot regarding gouda cheese, prompting Google to edit out the incorrect statistic,[175][176][177] while The Verge claimed that Google had "faked" some of Gemini's output in the same commercial by plagiarizing text on the web.[178][179][180] Garett Sloane of Ad Age commented that these blunders illustrated the risks of advertising AI technology.[181] The other commercial was entitled "Dream Job" and featured a father using Gemini on his Pixel 9 to prepare for a job interview; Google also ran a third commercial entitled "Party Blitz" online, in which a man "attempts to impress his girlfriend's family by using Gemini [on his Pixel 9] to become a football expert".[182][183][184]

In 2022, McLaren Racing announced a multi-year partnership with Google.[185] As part of Google's partnership extension with McLaren in 2024,[186] Gemini was advertised on the McLaren Formula One car,[187] including racing a special livery based on Gemini's color palette for the 2025 United States Grand Prix.[188]

Other incidents

In the aftermath of the image generation controversy, some users began accusing Gemini's text responses of being biased toward the left. In one such example that circulated online, Gemini said that it was "difficult to say definitively" whether Musk or the Nazi dictator Adolf Hitler had more negatively affected society.[189][151] Other users reported that Gemini tended to promote left-wing politicians and causes such as affirmative action and abortion rights while refusing to promote right-wing figures, meat consumption, and fossil fuels.[157][190][191] The Wall Street Journal's editorial board wrote that Gemini's "apparently ingrained woke biases" were "fueling a backlash toward AI on the political right, which is joining the left in calling for more regulation."[192]

Indian Ministry of Electronics and Information Technology junior minister Rajeev Chandrasekhar alleged that Google had violated the country's Information Technology Rules by refusing to summarize an article by the right-wing news website OpIndia,[193] and for saying that some experts described Prime Minister Narendra Modi's policies as fascist.[194] In France, Google was fined €250 million by the competition regulator Autorité de la concurrence under the Directive on Copyright in the Digital Single Market, in part due to its cited failure to inform local news publishers of when their content was used for Gemini's training.[195] The U.S. State media broadcaster Voice of America accused Gemini of "parroting" Chinese propaganda.[196]

In November 2024, CBS News reported that Gemini had responded to a college student in Michigan asking for help with homework in a threatening manner, calling the student "a burden on society" and saying "Please die. Please." A statement issued by Google said "This response violated our policies and we've taken action to prevent similar outputs from occurring."[197]

See also

References

  1. ↑ 1.0 1.1 "Where you can use the Gemini web app". Google Inc.. https://support.google.com/bard/answer/13575153. 
  2. ↑ David, Emilia (July 20, 2023). "The AI wars might have an armistice deal sooner than expected". https://www.theverge.com/2023/7/20/23800755/ai-meta-llama-microsoft-chatgpt-interoperability. 
  3. ↑ Konrad, Alex; Cai, Kenrick (February 2, 2023). "Inside ChatGPT's Breakout Moment And The Race To Put AI To Work". Forbes. https://www.forbes.com/sites/alexkonrad/2023/02/02/inside-chatggpts-breakout-moment-and-the-race-for-the-future-of-ai/. Retrieved February 6, 2023. 
  4. ↑ Vincent, James (December 5, 2022). "AI-generated answers temporarily banned on coding Q&A site Stack Overflow". https://www.theverge.com/2022/12/5/23493932/chatgpt-ai-generated-answers-temporarily-banned-stack-overflow-llms-dangers. 
  5. ↑ Olson, Parmy (December 7, 2022). "Google Faces a Serious Threat From ChatGPT". The Washington Post. ISSN 0190-8286. https://www.washingtonpost.com/business/energy/google-faces-a-serious-threat-from-chatgpt/2022/12/07/363d2440-75f5-11ed-a199-927b334b939f_story.html. 
  6. ↑ Grant, Nico; Metz, Cade (December 21, 2022). "A New Chat Bot Is a 'Code Red' for Google's Search Business". The New York Times. ISSN 0362-4331. https://www.nytimes.com/2022/12/21/technology/ai-chatgpt-google-search.html. 
  7. ↑ Newton, Casey (May 12, 2023). "How Google is making up for lost time". https://www.theverge.com/2023/5/12/23721037/google-ai-progress-search-docs-starline-video-calls. 
  8. ↑ Grant, Nico (January 20, 2023). "Google Calls In Help From Larry Page and Sergey Brin for A.I. Fight". The New York Times. ISSN 0362-4331. https://www.nytimes.com/2023/01/20/technology/google-chatgpt-artificial-intelligence.html. 
  9. ↑ Nieva, Richard; Konrad, Alex (February 1, 2023). "Back At Google Again, Cofounder Sergey Brin Just Filed His First Code Request In Years". Forbes. https://www.forbes.com/sites/richardnieva/2023/01/31/sergey-brin-code-request-lamda/. Retrieved December 31, 2023. 
  10. ↑ Condon, Stephanie (May 18, 2021). "Google I/O 2021: Google unveils new conversational language model, LaMDA". https://www.zdnet.com/article/google-io-google-unveils-new-conversational-language-model-lamda/. 
  11. ↑ Roth, Emma (March 5, 2023). "Meet the companies trying to keep up with ChatGPT". https://www.theverge.com/2023/3/5/23599209/companies-keep-up-chatgpt-ai-chatbots. 
  12. ↑ Kleinman, Zoe (February 1, 2023). "ChatGPT firm trials $20 monthly subscription fee". BBC News. https://www.bbc.com/news/technology-64492750. 
  13. ↑ Elias, Jennifer (December 13, 2022). "Google execs warn company's reputation could suffer if it moves too fast on AI-chat technology". CNBC. https://www.cnbc.com/2022/12/13/google-execs-warn-of-reputational-risk-with-chatgbt-like-tool.html. 
  14. ↑ Vincent, James (December 14, 2022). "Google won't launch ChatGPT rival because of 'reputational risk'". https://www.theverge.com/2022/12/14/23508756/google-vs-chatgpt-ai-replace-search-reputational-risk. 
  15. ↑ Cuthbertson, Anthony (January 16, 2023). "DeepMind's AI chatbot can do things that ChatGPT cannot, CEO claims". The Independent. https://www.independent.co.uk/tech/deepmind-ai-chatbot-chatgpt-openai-b2262862.html. 
  16. ↑ Elias, Jennifer (January 31, 2023). "Google is asking employees to test potential ChatGPT competitors, including a chatbot called 'Apprentice Bard'". CNBC. https://www.cnbc.com/2023/01/31/google-testing-chatgpt-like-chatbot-apprentice-bard-with-employees.html. 
  17. ↑ O'Brien, Matt (February 1, 2023). "Google has the next move as Microsoft embraces OpenAI buzz". Associated Press. https://apnews.com/article/technology-science-software-microsoft-corp-business-a7f6f44fdd53730e45daa611555c8c23. 
  18. ↑ Mailk, Aisha (February 3, 2023). "Google tries to reassure investors on AI progress as ChatGPT breathes down its neck". https://techcrunch.com/2023/02/03/google-best-yet-to-come-ai-journey-faces-potential-disruption-openai-chatgpt/. 
  19. ↑ 19.0 19.1 19.2 Alba, Davey; Love, Julia (February 6, 2023). "Google releases ChatGPT rival AI 'Bard' to early testers". Los Angeles Times. ISSN 0458-3035. https://www.latimes.com/business/story/2023-02-06/google-chatgpt-rival-ai-bard-early-testers. 
  20. ↑ 20.0 20.1 20.2 Schechner, Sam; Kruppa, Miles (February 6, 2023). "Google Opens ChatGPT Rival Bard for Testing, as AI War Heats Up". The Wall Street Journal. ISSN 0099-9660. https://www.wsj.com/articles/google-opens-testing-of-chatgpt-rival-as-artificial-intelligence-war-heats-up-11675711198. 
  21. ↑ 21.0 21.1 21.2 Nieva, Richard (February 6, 2023). "Google Debuts A ChatGPT Rival Called Bard In Limited Release". Forbes. https://www.forbes.com/sites/richardnieva/2023/02/06/google-bard/. Retrieved February 6, 2023. 
  22. ↑ 22.0 22.1 Elias, Jennifer (March 21, 2023). "Google CEO tells employees that 80,000 of them helped test Bard A.I., warns 'things will go wrong'". CNBC. https://www.cnbc.com/2023/03/21/google-ceo-pichai-memo-to-employees-on-bard-ai-things-will-go-wrong.html. 
  23. ↑ Mollman, Steve (March 3, 2023). "Google's head of ChatGPT rival Bard reassures employees it's 'a collaborative A.I. service' and 'not search'". Fortune. https://fortune.com/2023/03/03/google-chatgpt-rival-bard-sundar-pichai-eassures-employees-tool-not-search-but-ai-companion/. Retrieved March 9, 2023. 
  24. ↑ Elias, Jennifer (March 3, 2023). "Google execs tell employees in testy all-hands meeting that Bard A.I. isn't just about search". CNBC. https://www.cnbc.com/2023/03/03/google-execs-say-in-all-hands-meeting-bard-ai-isnt-all-for-search-.html. 
  25. ↑ Dastin, Jeffrey; Nellis, Stephen (February 22, 2023). "For tech giants, AI like Bing and Bard poses billion-dollar search problem". Reuters. https://www.reuters.com/technology/tech-giants-ai-like-bing-bard-poses-billion-dollar-search-problem-2023-02-22/. 
  26. ↑ Liedtke, Michael (February 6, 2023). "Google hopes 'Bard' will outsmart ChatGPT, Microsoft in AI". Associated Press. https://apnews.com/article/technology-science-microsoft-corp-sundar-pichai-business-395b0b94410d9fa3ebb13b14af640e06. 
  27. ↑ Metz, Cade; Grant, Nico (February 6, 2023). "Racing to Catch Up With ChatGPT, Google Plans Release of Its Own Chatbot". The New York Times. ISSN 0362-4331. https://www.nytimes.com/2023/02/06/technology/google-bard-ai-chatbot.html. 
  28. ↑ Knight, Will (February 9, 2023). "The Chatbot Search Wars Have Begun". Wired. https://www.wired.com/story/fast-forward-the-chatbot-search-wars-have-begun/. Retrieved February 10, 2023. 
  29. ↑ 29.0 29.1 Warren, Tom (February 7, 2023). "Microsoft and Google are about to Open an AI battle". https://www.theverge.com/2023/2/7/23587767/microsoft-google-open-ai-battle-search-bing. 
  30. ↑ "Google Strikes Back In AI Battle With Microsoft". Barron's. February 8, 2023. https://www.barrons.com/news/google-strikes-back-in-ai-battle-with-microsoft-01675871108. Retrieved February 8, 2023. 
  31. ↑ 31.0 31.1 Morrison, Sara (February 8, 2023). "Google is scrambling to catch up to Bing, of all things". Vox. https://www.vox.com/recode/2023/2/7/23590069/bing-openai-microsoft-google-bard. 
  32. ↑ Peers, Martin (February 6, 2023). "What Google's AI Catch-Up Reveals". https://www.theinformation.com/articles/what-google-s-ai-catch-up-reveals. 
  33. ↑ De Vynck, Gerrit; Tiku, Nitasha (March 21, 2023). "Google's catch-up game on AI continues with Bard launch". The Washington Post. ISSN 0190-8286. https://www.washingtonpost.com/technology/2023/03/21/bard-google-ai/. 
  34. ↑ Patel, Nilay (February 7, 2023). "Microsoft thinks AI can beat Google at search — CEO Satya Nadella explains why". https://www.theverge.com/23589994/microsoft-ceo-satya-nadella-bing-chatgpt-google-search-ai. 
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  36. ↑ Stokel-Walker, Chris (February 21, 2023). "TechScape: Google and Microsoft are in an AI arms race – who wins could change how we use the internet". The Guardian. ISSN 0261-3077. https://theguardian.com/technology/2023/feb/21/techscape-google-bard-microsoft-big-ai-search. 
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