Company:Behaviour Interactive

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Short description: Canadian video game development studio
Behaviour Interactive Inc.
Formerly
  • Megatoon (1992–1997)
  • Artificial Mind & Movement (2000–2010)
TypePrivate
IndustryVideo games
FoundedSeptember 21, 1992; 31 years ago (1992-09-21) in Quebec City, Canada
FounderRémi Racine
Headquarters,
Canada
Area served
Worldwide
Key people
  • Rémi Racine (President)
  • Stephen Mulrooney (CTO)
  • Wayne Meazza (EVP Studios)
  • Roland Ribotti (CFO)
Products
Number of employees
>1,300[1] (2022)
Divisions
  • Behaviour Digital
  • Behaviour Studios
  • Business Solutions
Subsidiaries
Websitebhvr.com

Behaviour Interactive Inc. is a Canadian video game developer based in Montreal . The studio is best known for the mutliplayer horror game Dead by Daylight.

History

The company was founded in 1992 in Quebec City as Megatoon.[2] Two years later, the company's current CEO and executive producer, Rémi Racine, co-founded the Montreal-based Multimedia Interactive (MMI) to develop interactive entertainment software for CD-ROM.[3] Both companies were sold to Malofilm Communications in 1996, and a year later, they were merged into Behaviour Interactive with Racine as general manager.[3] In 1997, the studio released Jersey Devil on PlayStation and later Windows. The 3D platformer was the first console game made entirely in Quebec.[4] Distributed by Sony, Jersey Devil caught the eye of Infogrames Entertainment, which approached Behaviour to produce what would become Bugs Bunny, released in 1999.

Artificial Mind & Movement era

In 1999, Racine and some investors bought the studio back, but they had to rename it, changing the name in 2000 to Artificial Mind & Movement Inc. (A2M).[5][3] As A2M, the studio continued its work-for-hire projects, producing titles for clients including Konami, Sony Computer Entertainment, Ubisoft, Disney Interactive Studios, Nintendo, EA and Activision. In November 2008, the company acquired Santiago-based Wanako Games from Activision Blizzard,[6] which was the first and largest South American game studio.[3] As A2M, the studio maintained its focus on producing original titles, releasing Scaler (2004), Wet (2009) and Naughty Bear (2010). This last title had more than 800,000 console-unit sales and laid the groundwork for the studio's 2016 breakthrough original game, Dead by Daylight.[7]

2nd Behaviour Interactive era

On November 8, 2010, Artificial Mind & Movement announced its name was returning to Behaviour Interactive.[8] The change was partly due to increased production of original titles and thus stronger presence in the gaming community, partly due to the availability of the original name, and partly due to one particular obscene interpretation of the initialism "A2M".[5]

The studio has maintained its work-for-hire services with major clients while continuing to invest in original games. In 2016, Behaviour released Dead by Daylight, a multiplayer survival action horror game published by Sweden's Starbreeze. Dead by Daylight sold more than 1 million copies in its first two months[9][10] and by 2022 had more than 50 million players worldwide.[11] In 2018, Behaviour purchased the game's publishing rights from Starbreeze for US$16 million.[12] Thanks in large part to the game's success, Behaviour has seen its revenues grow from CAD $25 million in 2015 to CAD $225 million in 2021.[13][14]

In April 2022, Behaviour announced the opening of a new office in Toronto. The studio said the office will accommodate at least 50 employees working on projects across Behaviour's three business units.[15]

In May 2022, it was announced Behaviour Interactive had acquired the Seattle-based game development studio Midwinter Entertainment.[16]

Behaviour's next major original release, Meet Your Maker, was released in April 2023 on PC, PlayStation 4/5, and Xbox One, Series X/S. The game was billed as a "post-apocalyptic first-person building-and-raiding game where every level is designed by players for players."[17]

In the summer of 2022, Behaviour released Hooked on You, a dating sim spinoff from the Dead by Daylight franchise, and the melee brawler Flippin Misfits. Both games were revealed alongside Meet Your Maker at the first Behaviour Beyond showcase of new and upcoming releases broadcast in August 2022.[18]

In February 2023, it was announced that Behaviour had acquired UK-based video game developer SockMonkey Studios,[19] which is now renamed Behaviour UK - North.

In March 2023, it was announced that a film based on Dead by Daylight is in development, with Blumhouse Productions, Atomic Monster and Striker Entertainment co-producing.[20]

In May 2023, Concordia University in Montreal announced the creation of a new Behaviour-funded research chair in video game design in its Department of Design and Computation Arts. Behaviour will provide $2-million in funding for the research chair over the next 10 years.[21]

In July 2023, Behaviour announced the opening of a new studio in Truro, Cornwall, called Behaviour UK - South.[22]

In August 2023, Behaviour acquired Netherlands-based video game developer Codeglue, renaming it Behaviour Rotterdam.[23]

In November 2023, Behaviour announced that Dead by Daylight had surpassed the 60-million player milestone.[24]

Business units

Behaviour's operations are divided into three business units – Studios, Digital and Business Solutions.[25] Its Studios unit provides work-for-hire development services to major video game and entertainment industry brands such as Disney, Sony, Activision, Warner Bros., Ubisoft, HBO and Nintendo. Its Digital unit produces Behaviour's original content including Dead by Daylight. Behaviour's Business Solutions unit applies game technology to business ends for corporate clients such as Bombardier, CAE and CN Rail.[26]

Abolition of crunch time

Behaviour Interactive made headlines as one of the first video game studios to abolish crunch time, a controversial yet widespread practice in the video game industry that requires employees to work longer hours, often unpaid, to meet project milestones.[27][28][29] The policy helped Behaviour earn its designation as one of Canada's Best Workplaces by gamesindustry.biz in 2018 and again in 2021 and 2022.[28][30]

Titles

as Artificial Mind & Movement

Game title Year released Platform Publisher
The Grinch 2000 PS, PC, DC Konami
Bugs Bunny & Taz: Time Busters 2000 PS, PC Infogrames
Smurf Racer! 2001 PS Infogrames
Monsters, Inc. Scream Team 2001 PS, PS2, PC Sony Computer Entertainment
Ice Age 2002 GBA Ubisoft
Scooby-Doo! Mystery Mayhem 2003 GBA, PS2, GC, Xbox THQ
Carmen Sandiego: The Secret of the Stolen Drums 2004 PS2, GC, Xbox BAM! Entertainment
Home on the Range 2004 GBA Buena Vista Games
Disney's Kim Possible 2: Drakken's Demise 2004 GBA Buena Vista Games
Scaler 2004 PS2, GC, Xbox Take-Two Interactive
Get On Da Mic 2004 PS2 Eidos Interactive
Lizzie McGuire 2: Lizzie Diaries 2004 GBA Buena Vista Games
Disney Move 2004 PS2 EyeToy Buena Vista Games
Scooby-Doo! Unmasked 2005 GBA, PS2, GC, Xbox, DS THQ
Disney's Kim Possible 3: Team Possible 2005 GBA Buena Vista Games
That's So Raven 2: Supernatural Style 2005 GBA Buena Vista Games
everGirl... your way to play! 2005 GBA, PC THQ
Chicken Little 2005 GBA Buena Vista Games
Teen Titans 2005 GBA Majesco Entertainment
Ed, Edd n Eddy 2005 GBA, PC, PS2, GC, Xbox Midway Games
Flow: Urban Dance Uprising 2005 PS2 Ubisoft
Disney's Kim Possible: Kimmunicator 2005 DS Buena Vista Games
Teen Titans 2006 PS2, GC, Xbox THQ, Majesco Entertainment
Monster House 2006 PS2, GC, GBA, DS THQ
The Ant Bully 2006 Wii, PS2, GC, GBA, PC Midway Games
The Suite Life of Zack & Cody: Tipton Caper 2006 GBA Buena Vista Games
The Suite Life of Zack & Cody: Tipton Trouble 2006 DS Buena Vista Games
Teen Titans 2: The Brotherhood's Revenge 2006 GBA Majesco Entertainment
Disney's Kim Possible: What's the Switch? 2006 PS2 Buena Vista Games
The Sims 2 2006 GBA EA
Happy Feet 2006 DS, Wii, PS2, GC, GBA, PC Midway Games
Disney's Kim Possible: Global Gemini 2007 DS Buena Vista Games
Drake & Josh 2007 GBA THQ
Enchanted: Once Upon Andalasia 2007 GBA Buena Vista Games
High School Musical: Livin' the Dream 2007 GBA Buena Vista Games
High School Musical 2007 DS, Wii, PS2 Buena Vista Games
Spider-Man 2007 DS, PSP Activision
The Suite Life of Zack & Cody: Circle of Spies 2007 DS Disney Interactive Studios
Power Rangers 2007 DS, PS2, PC Disney Interactive Studios
High School Musical 2007 PS2, Wii Disney Interactive Studios
The Golden Compass 2007 DS Sega
High School Musical 2 2008 DS Disney Interactive Studios
Iron Man 2008 DS, Wii, PS2, PSP, PC Sega
The Mummy: Tomb of the Dragon Emperor 2008 DS Vivendi Games
Mercenaries 2 2008 PS2 Electronic Arts
Transformers Animated 2008 DS Activision
Kung Fu Panda 2008 DS, Wii Activision
Lord of the Rings: Conquest 2009 DS EA
MySims Racing 2009 DS, Wii EA
Scene It? Bright Lights! Big Screen! 2009 PS3, X360, Wii Warner Bros. Interactive Entertainment
Ice Age: Dawn of the Dinosaurs 2009 DS Activision
Indiana Jones and the Staff of Kings 2009 DS, Wii, PS2 LucasArts
Shorts 2009 DS Majesco Entertainment
Wet 2009 PS3, X360 Bethesda Softworks
Dante's Inferno 2010 PSP EA
Revenge of the Wounded Dragons 2010 PS3 Sony Computer Entertainment
Naughty Bear 2010 PS3, X360 505 Games
3D Ultra Minigolf Adventures 2 2010 PS3, X360 Konami

as Behaviour Interactive

Game title Year released Platform Publisher
Jersey Devil 1997 PS, PC
Bugs Bunny 1999 PS , PC Infogrames
MySims SkyHeroes 2010 X360, Wii, PS3, DS EA
Doritos Crash Course 2010 X360 Microsoft Studios
Tetris 2011 PSN (PS3) EA
Monkey Quest 2011 PC Nickelodeon
Ghostbusters 2011 PSN (PS3), XLA (X360), PC Atari
Rango: The Video Game 2011 X360, Wii, PS3, DS EA
Paramount Digital Entertainment
Transformers: Dark of the Moon 2011 Wii, Nintendo 3DS , DS Activision
Wipeout in the Zone 2011 X360 Activision
Alvin and the Chipmunks: Chipwrecked 2011 Wii, DS, X360
Victorious: Hollywood Arts Debut 2011 DS D3 Publisher
Voltron: Defender of the Universe 2011 PSN (PS3), XLA (X360) THQ
Brave: The Video Game 2012 Wii, DS, PS3, X360, PC Disney Interactive Studios
Ice Age: Continental Drift – Arctic Games 2012 Wii, Nintendo 3DS , DS, X360 Activision
Wipeout 3 2012 Wii, Wii U, X360 Activision
Naughty Bear: Panic in Paradise 2012 PSN (PS3), XLA (X360) 505 Games
Monsters University 2013 iOS, Android Disney Mobile
After Earth 2013 iOS, Android Reliance Games
Doritos Crash Course 2 2013 X360 Microsoft Studios
Disney's Planes 2013 Wii, Wii U Disney Interactive Studios
Pacific Rim: The Mobile Game 2013 iOS, Android
Phineas and Ferb 2013 Wii, Wii U, Nintendo 3DS , DS, X360
SpongeBob SquarePants 2013 Wii, Wii U, Nintendo 3DS , DS, PS3, X360 Activision
Zoo Tycoon: Friends 2014 Windows 8, Windows Phone Microsoft Studios
Middle-earth 2014 PS3, X360 Warner Bros. Interactive Entertainment
Pro Feel Golf 2015 iOS, Android Behaviour Interactive
SpongeBob HeroPants 2015 Nintendo 3DS , PS Vita, X360 Activision
Home: Boov Pop! 2015 iOS, Android Behaviour Interactive
Fallout Shelter 2015 iOS, Android, PC, Switch, PS4, XOne Bethesda Softworks
The Peanuts Movie 2015 Nintendo 3DS , PS4, Wii U, X360, XOne Activision
Dead by Daylight 2016 Android, iOS, PC, Switch, PS4, PS5, Stadia, XOne, Xbox Series X/S Starbreeze Studios (2016 - 2018) / Behaviour Interactive[31] (2018 - )
Warhammer 40,000 2016 PC Bandai Namco
Love & Hip Hop The Game 2016 iOS, Android Behaviour Interactive
Halo Wars: Definitive Edition 2016 XOne, PC Microsoft Studios
Assassin's Creed: Rebellion 2017 iOS, Android Ubisoft
Westworld 2018 iOS, Android Warner Bros. Interactive Entertainment
Deathgarden 2018-2019 PS4, XOne, PC Behaviour Interactive
Game of Thrones: Beyond the Wall 2020 iOS, Android Behaviour Interactive
Hooked on You: A Dead by Daylight Dating Sim™ 2022 PC Behaviour Interactive
Meet Your Maker 2023 PC, PS4, PS5, XOne, Xbox Series X/S Behaviour Interactive
Silent Hill: Ascension[32] 2023 TBA Konami

Bethesda infringement lawsuit

On June 21, 2018, Bethesda Softworks sued Warner Bros. Interactive Entertainment and Behaviour Interactive over Westworld, a mobile game based on the science fiction television series Westworld, alleging that the game is a "blatant rip-off" of Fallout Shelter, another mobile game, co-developed by Behaviour.

In a suit filed in a United States District Court for the District of Maryland, Bethesda alleges that Westworld "has the same or highly similar game design, art style, animations, features and other gameplay elements" as Fallout Shelter. Bethesda sued for copyright infringement, breach of contract and misappropriating trade secrets, seeking a jury trial and damages.[33] The lawsuit also alleged that Westworld identically reproduced some software bugs that were originally present in Fallout Shelter.[34] The lawsuit was settled in January 2019 on friendly terms.[35]

References

  1. "About". Behaviour Interactive. 2022. https://www.bhvr.com/about-us/. 
  2. "History". https://www.bhvr.com/en/corporate/about/our_history.html. 
  3. 3.0 3.1 3.2 3.3 "Behaviour Interactif célèbre 25 ans de succès en jeu vidéo et inaugure ses nouvelles installations du Mile-Ex à Montréal". CNW Group. Sep 28, 2017. https://www.newswire.ca/fr/news-releases/behaviour-interactif-celebre-25-ans-de-succes-en-jeu-video-et-inaugure-ses-nouvelles-installations-du-mile-ex-a-montreal-648484083.html. 
  4. "Behaviour Interactif célèbre 25 ans de succès en jeu vidéo et inaugure ses nouvelles installations du Mile-Ex à Montréal". Sep 28, 2017. https://www.newswire.ca/fr/news-releases/behaviour-interactif-celebre-25-ans-de-succes-en-jeu-video-et-inaugure-ses-nouvelles-installations-du-mile-ex-a-montreal-648484083.html. 
  5. 5.0 5.1 Grant, Christopher (November 8, 2010). "Artificial Mind and Movement rebrands; (re)introducing Behaviour Interactive". Joystiq. http://www.joystiq.com/2010/11/08/artificial-mind-and-movement-rebrands-re-introducing-behaviour/. 
  6. A2M (November 20, 2008). "A2M Acquires Chilean Developer Wanako Games" (Press release). Bloomberg. Retrieved September 7, 2014.
  7. O'Kane, Josh (2022-04-25). "Montreal indie game studio Behaviour opens new Toronto office after decade-long turnaround" (in en-CA). The Globe and Mail. https://www.theglobeandmail.com/business/article-montreal-indie-game-studio-behaviour-opens-new-toronto-office-after/. 
  8. Artificial Mind & Movement (A2M) Rebrands as Behaviour Interactive - With New Focus, A Return to Previous Name for Canada's Largest Independent Game Developer
  9. Kerr, Chris (2016-08-25). "Dead By Daylight sales top 1 million after two months" (in en). https://www.gamedeveloper.com/business/-i-dead-by-daylight-i-sales-top-1-million-after-two-months. 
  10. "Le million pour Dead by Daylight" (in fr). 2016-09-05. https://www.gamekult.com/actualite/le-million-pour-dead-by-daylight-168169.html. 
  11. "Behaviour Interactif, la culture et la résilience" (in fr). https://www.lesaffaires.com/dossier/special-grandes-entreprises/behaviour-interactif-la-culture-et-la-resilience/633336. 
  12. "Starbreeze sells rights to Dead by Daylight to Behaviour for USD 16 million – Starbreeze" (in en-US). https://www.starbreeze.com/2018/03/starbreeze-sells-rights-to-dead-by-daylight-to-behaviour-for-usd-16-million/. 
  13. McKenna, Alain (2022-01-22). "Une année pivot pour Behaviour Interactif en 2022" (in fr). https://www.ledevoir.com/economie/663159/jeu-video-une-annee-pivot-pour-behaviour-interactif-en-2022. 
  14. O’Kane, Josh (2022-04-25). "Montreal indie game studio Behaviour opens new Toronto office after decade-long turnaround" (in en-CA). The Globe and Mail. https://www.theglobeandmail.com/business/article-montreal-indie-game-studio-behaviour-opens-new-toronto-office-after/. 
  15. Frico (2022-04-25). "Behaviour Interactive, opens first studio in Toronto" (in en-US). https://www.bhvr.com/behaviour-interactive-opens-first-studio-in-toronto/. 
  16. "Dead by Daylight developer acquires Midwinter Entertainment, the studio behind Scavengers" (in en-US). 2022-05-18. https://www.pcinvasion.com/dead-by-daylight-acquires-midwinter-scavengers/. 
  17. "Meet Your Maker Launches April 4th, 2023 | Meet Your Maker". https://meetyourmakergame.com/news/meet-your-maker-launch-date-announced/. 
  18. "Five exciting game announcements from the Behaviour Beyond showcase" (in en-US). 2022-08-03. https://ftw.usatoday.com/lists/behaviour-beyond-announcements-dbd-resident-evil. 
  19. Dealessandri, Marie (February 23, 2023). "Behaviour Interactive acquires SockMonkey Studios". https://www.gamesindustry.biz/behaviour-interactive-acquires-sockmonkey-studios. 
  20. Boulanger, Sandrine (2023-03-02). "Film adaptation of hit horror game Dead by Daylight" (in en-US). https://www.bhvr.com/film-adaptation-of-hit-horror-game-dead-by-daylight/. 
  21. "Behaviour Interactive’s $2-million gift to the Campaign for Concordia to spur innovation for Quebec’s video game industry - Concordia University" (in en). https://www.concordia.ca/content/shared/en/news/stories/2023/05/18/behaviour-interactive-s-2-million-gift-to-the-campaign-for-concordia-to-spur-innovation-for-quebec-s-video-game-industry.html. 
  22. Editor-in-chief, James Batchelor (2023-07-12). "Behaviour Interactive forms new UK studio with former AntiMatter Games staff" (in en). https://www.gamesindustry.biz/behaviour-interactive-forms-new-uk-studio-with-former-antimatter-games-staff. 
  23. "Behaviour acquires Codeglue to expand dev reach to the Netherlands". August 22, 2023. https://venturebeat.com/games/behaviour-acquires-codeglue-to-expand-dev-reach-to-the-netherlands/. 
  24. McWhertor, Michael (2023-11-28). "Dead by Daylight hits 60 million players" (in en-US). https://www.polygon.com/23978649/dead-by-daylight-player-count-2023. 
  25. "A Leading Independent Game Developer" (in en-US). https://www.bhvr.com/about-us/. 
  26. "Business Solutions" (in en-US). https://www.bhvr.com/business-solutions/. 
  27. Macgregor, Jody (May 27, 2019). "CEO of Dead by Daylight devs Behaviour Interactive explains why they abolished crunch". https://www.pcgamer.com/ceo-of-dead-by-daylight-devs-behaviour-interactive-explains-why-they-abolished-crunch/. 
  28. 28.0 28.1 "What's the secret to becoming an award-winning employer?" (in en). https://www.hrreporter.com/focus-areas/culture-and-engagement/whats-the-secret-to-becoming-an-award-winning-employer/364256. 
  29. "CEO Blog - Why I Abolished Crunch Time and Never Looked Back" (in en-US). 2019-05-21. https://www.bhvr.com/ceo-blog-why-i-abolished-crunch-time-and-never-looked-back/. 
  30. "Meet the best places to work in Canada's games industry" (in en). https://www.gamesindustry.biz/articles/2018-11-07-meet-the-best-places-to-work-in-canadas-games-industry. 
  31. "Starbreeze sells rights to Dead by Daylight to Behaviour for USD 16 million – Starbreeze" (in en-US). https://www.starbreeze.com/2018/03/starbreeze-sells-rights-to-dead-by-daylight-to-behaviour-for-usd-16-million/. 
  32. (in en) SILENT HILL Transmission (FR) | KONAMI, https://www.youtube.com/watch?v=oRvRWBQNrSI, retrieved 2022-10-19 
  33. "Bethesda sues Warner Bros, calls its Westworld game 'blatant rip-off' of Fallout Shelter". Polygon. https://www.polygon.com/2018/6/22/17492806/bethesda-lawsuit-warner-bros-westworld-mobile-game-fallout-shelter. 
  34. "Bethesda sues Warner for ripping off Fallout Shelter in its Westworld game". 22 June 2018. https://www.pcgamer.com/bethesda-sues-warner-for-ripping-off-fallout-shelter-in-its-westworld-game/. 
  35. "Bethesda lawsuit alleging Westworld game was Fallout Shelter 'ripoff' resolved". Polygon. 3 January 2019. https://www.polygon.com/fallout/2019/1/3/18167492/westworld-fallout-shelter-mobile-game-lawsuit. 

External links